Jose Matheus
International Recruitment Director
Toronto,Ontario
Summary
Passionate, curious, and energetic professional with over 15 years of experience in international business development and student recruitment in both public and private sectors. Demonstrates a proven track record of successfully creating and growing a small business in the international student housing industry and contributing to the growth of the international student recruitment industry in Canada.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
International Recruitment Consultant
Fulford Academy & Whitecliffe College
8 2023 - Current
- Spearheaded the LATAM recruitment strategy
- Developed partnerships with key educational agents, expanding the schools' presence in the Latin American market
- Conducted comprehensive market analysis to develop effective marketing strategies, optimize product and price positioning, and design targeted sales campaigns
- Recruited and trained local representatives in key source countries across LATAM and Asia, enhancing our regional presence and support
- Attended numerous international workshops, agent and student fairs, significantly increasing the number of partner agents and student enrollments.
Founder - Director
Casa Toronto/ Casa Vancouver
02.2014 - 07.2022
- Developed a business plan and received a grant from the Government of Ontario to start the company
- Founded Casa Toronto to provide positive accommodation experiences for international students
- Formulated the company's vision, mission, values, goals, and objectives; hired and trained new team members
- Managed all aspects of business development, from market research and finance to operations, partnerships, and marketing
- Built, expanded, and managed relationships with agents, embassies, consulates, immigration consultants, and educational institutions
- Grew the company into a multimillion-dollar business and sold it to one of Canada's largest educational groups.
Marketing Manager - Brazil
English School of Canada
04.2011 - 02.2014
- Researched the ESL market in Brazil and developed targeted marketing strategies
- Increased Brazilian student enrollment by 910% from 2011 to 2013
- Expanded and managed the agent network and liaised with embassies and consulates.
Marketing Manager - Latin America
English School of Canada
10.2011 - 02.2013
- Researched ESL markets in Colombia, Mexico, and Venezuela
- Developed and implemented marketing strategies, increasing student enrollment significantly.
Business Development Manager - Brazil
Seneca College of Applied Arts and Technology
01.2009 - 04.2011
- Improved Seneca's reputation and customer satisfaction in Brazil
- Increased Brazilian student enrollment by 102% from 2009 to 2010
- Expanded agent networks and developed new marketing strategies
- Conducted public seminars to interested students and agents.
Education
B.A. Business Administration - Business Administration and Management, General
Universidade Presbiteriana Mackenzie
01.2004 - 05.2008
Diploma in Travel and Tourism - undefined
Seneca College of Applied Arts and Technology
01.2000 - 05.2001
Skills
Business/Marketing Strategy
Negotiation
Entrepreneurship
International Education
Team Building
Websites
Timeline
Founder - Director
Casa Toronto/ Casa Vancouver
02.2014 - 07.2022
Marketing Manager - Latin America
English School of Canada
10.2011 - 02.2013
Marketing Manager - Brazil
English School of Canada
04.2011 - 02.2014
Business Development Manager - Brazil
Seneca College of Applied Arts and Technology
01.2009 - 04.2011
B.A. Business Administration - Business Administration and Management, General
Universidade Presbiteriana Mackenzie
01.2004 - 05.2008
Diploma in Travel and Tourism - undefined
Seneca College of Applied Arts and Technology
01.2000 - 05.2001
International Recruitment Consultant
Fulford Academy & Whitecliffe College
8 2023 - Current
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