Jose Gaona
North Hollywood
Summary
To use my analytical expertise, excellent interpersonal skills, and extensive product management experience to collaborate with or lead winning teams in developing and deploying leading-edge software solutions that delight clients, increase market share, and improve profit.
Overview
34
34
years of professional experience
Work History
Manager Customer Success and Service
SyncHR/Primepay,
Los Angeles
06.2021 - Current
- Manage Customer Support team, responsible for supporting all key products Human Resources, Payroll, Time Labor, Tax and Benefits. generating over $60,000 Quarterly $240K yearly.
- Manage Customer Success Managers (Account Reps) Responsible for retaining and upselling additional products generating over $60,000 Quarterly $240K yearly.
- Business focus; integrating with company acquisitions and folding them into the business focusing on best practices and improvements
- Work closely with Product Management, customers and all areas of the business to improve product and identify new markets and features
- Implemented new workflows from Sales to Implementation to Support.
V.P. Product Management
Asure Software Inc
Los Angeles
06.2017 - 11.2017
- Asure services solutions help more than 80,000 SMBs generating over $65M
- Direct reports included; product managers, product owners, UX/UI designers, and technical writers
- Responsible for product strategy Human Capital Management (HCM) suite
- Assisted and participated in annual customer user conferences, monthly resellers webinars, and monthly sales Spotlights to provide product roadmap highlights and accomplishments.
- Responsible for companywide operational process improvements for managing products and product releases.
- Lead key initiatives to improve our product foundations to improve performance and stability
- Created the strategy to integrate all HCM products focused on new modern look and feel, one point of entry for all levels of employees
Sr. Director Product Marketing
ADP
Pasadena
01.2016 - 01.2018
- Directed sales activities, analyzed market segment buying trends and tracked business and consumer preferences
- Serving over 650,000 clients in over 110 countries, contributing to overall revenue of $15B
- Defined and developed messaging for target markets, value propositions and product positioning
- Planned and released advertising campaigns for all mediums
- Developed marketing strategies based on corporate objectives and market trends.
- Collaborated with other departments to coordinate strategic marketing activities.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Communicated changes in products, compliance & legislation to sales and marketing teams
V.P. Product Marketing/Product Strategy
Replicon
San Mateo
01.2014 - 01.2016
- Took active design role and developed marketing materials for clients in global cloud solutions, including Workforce Management (WFM), absence management, expense management, and Project Management for costing and billing generating $7.7M annually
- Coordinated marketing campaigns, monitoring accuracy, execution and follow-up.
- Brainstormed and coordinated marketing campaigns and channels to drive awareness, traffic and conversion.
- Collaborated with subject matter experts and other marketing team members to produce marketing materials.
- Presented competitive analysis and industry trends to drive decision-making.
- Informed and coordinated marketing strategy and assets to align with product releases.
- The product serves the all business sizes from small business, mid-market, to enterprise markets across the globe
- Managed a team of product marketing managers, content writers and competitive intelligence managers
- Developing and rollout new branding and image, developing all customer- facing collateral
- Worked closely with product management to identify current and future market needs and to position and promote product enhancements to key internal and external markets
- Oversaw product strategy for the company’s global Workforce Management product offerings
- Collaborated with departments worldwide to share knowledge, trends and expertise in the Workforce Management- time and labor management industry
- Worked with product management and product development teams to meet global compliance requirements
- Facilitated client discussions to convey complex pay requirements and customer needs to product management and development teams
- Reviewed and assisted the implementation team in developing and adopting new implementation processes
- Conducted international training programs across the US, UK, Australia, and India on WFM- time and labor; topics included market opportunity, competitive landscape and buyer personas
- Acted as Replicon’s ambassador for all trade-shows, conferences and conducted multiple webinars focusing on compliance and WFM -time and labor.
Executive Vice President of Operations and Product
QQest/iSolved
Sandy
01.2009 - 01.2013
- Responsible for Timeforce; the Workforce Management- Time and Labor product.
- Contributed to annual revenue $10.7M with 68,000 customers
- Responsibilities included managing production, IT, customer service, implementation, development, QA and product management.
- Implemented successful business strategies to increase revenue and target new markets.
- Implemented product enhancements to ensure competitive, innovative and differentiate our products in the market
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Formed and sustained strategic relationships with clients.
- Implemented successful business strategies to increase revenue and target new markets.
- Led efforts to identify new partnerships and negotiate contracts for new partnerships
- Oversaw companywide operational process improvements for managing products, product releases, alpha and beta processes
- Responsible for annual customer user conference, which supported client engagement and retention improvements.
Sr. Product Manager
Ceridian Employer Services
Louisville
01.1991 - 12.2008
- Ceridian is a global human capital management (HCM) software company generating $10.1 million in annual revenue.
- Developed delivered and implemented long- and short-term strategic product plans that addressed key marketplace trends, the competitive landscape and customer buying patterns to ensure maximum growth and profitability of the time and labor management product line
- Supported cross-product process by championing public betas, experimentation tracking, feedback and roadmap development.
- Researched and identified market opportunities
- Collaborated with customers, partners and internal teams to drive product vision and project prioritization.
- Established and managed the annual time customer user conference
- Directed product marketing presentations, demo room activities and private demos
Education
Bachelor of Arts - Communications/Education
Florida Southern College
Lakeland, FL05.1986
Skills
- Agile, Extreme Programming Methodology, Unified Software Dev Methodology
- Jira, ProdPad, Confluence
- Teams, Slack, Zoom, WebEx
- Six Sigma Certification
- Pragmatic Marketing
- Process Improvement
- Speaker for national trade-shows: APA, IHRIM, SHRM, User conferences and National Customer Conference
- Bilingual - Fluent Spanish
- President Club award Multiple Company Star Awards Member of American Payroll Association
Languages
Spanish
Native/ Bilingual
Timeline
Manager Customer Success and Service
SyncHR/Primepay,
06.2021 - Current
V.P. Product Management
Asure Software Inc
06.2017 - 11.2017
Sr. Director Product Marketing
ADP
01.2016 - 01.2018
V.P. Product Marketing/Product Strategy
Replicon
01.2014 - 01.2016
Executive Vice President of Operations and Product
QQest/iSolved
01.2009 - 01.2013
Sr. Product Manager
Ceridian Employer Services
01.1991 - 12.2008
Bachelor of Arts - Communications/Education
Florida Southern College
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