Jose Marty BIHAYI
Marketing
Surrey,British Columbia
Summary
Results-driven and customer-focused professional with 5 years of experience in marketing and a proven track record of driving successful marketing campaigns, increasing brand awareness, generating leads,resolving customers inquiries, managing complaints, and building positive relationships with cross-functional teams. Skilled in market research, data analysis, digital marketing and with the ability to establish rapport and build trust with clients. Passionate about delivering innovative solutions that deliver business impact.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
2
2
Languages
2
2
Certificates
Work History
Event & Marketing Coordinator
Revival Access
Surrey, British Columbia
02.2022 - Current
- Planning and coordinating events, promotions, and advertisement activities that can help to create awareness.
- Develop Digital marketing strategies that can be implemented to gain awareness.
- Managing marketing and event budgets, tracking expenses, and ensuring that marketing activities are carried out within budgetary constraints.
- Coordinate the creation and production of marketing collateral, such as brochures, flyers, banners, and promotional items by working with designers and print vendors.
- Conducting research to identify target trends, and their preferences.
- Address any issues or challenges that may arise during event planning and execution, such as last-minute changes, or attendee inquiries.
- Track and analyze the data of the campaigns. Prepare reports summarizing event outcomes, feedback, and recommendations for improvement.
Product Manager
Jaya Co.
Bujumbura, Burundi
09.2017 - 04.2021
- Develop and implement product strategies and roadmaps based on market research, customer insights, and business goals.
- .Define product positioning, target market, competitive analysis, and pricing strategies.
- Conduct market research to identify customer needs, market trends, and competitive landscape by gathering the customer feedback and insights to adjust the product strategy, features, and improvements.
- Collaborate with cross-functional teams, such as designers, engineers, marketing, and sales team, to define product requirements, create product specifications, and manage product development timelines and budgets.
- Develop and execute product launch plans, including message to use or send, marketing collateral, sales training, and go-to-market strategies but also Coordinate product launch activities, such as events, promotions, and product demonstrations.
- Monitor product performance and gather feedback from customers and stakeholders to drive product improvements and ensure product success.
- Provide sales teams with product training, tools, and resources to effectively sell and promote the product.
- Develop sales materials, product documentation, and product demonstrations to support sales efforts.
- Monitor product financials, including sales, revenue, profitability, and costs. Analyze financial data, evaluate product performance, and optimize product pricing and profitability.
- Managing relationships with vendors or suppliers negotiating contracts, monitoring expenses, and ensuring adherence to budgetary guidelines.
Operation and Supply Chain Manager
Jaya Co.
Bujumbura, Burundi
11.2016 - 09.2017
- Led team of 12 employees to achieve operational goals by optimizing processes, reducing costs, and improving productivity.
- Supervised in day-to-day operations, including production, quality control, and safety, achieving daily production targets and maintaining high-quality standards.
- Developed and implemented strategic plans to achieve company goals, by reducing production lead times and improving on-time delivery.
- Oversaw inventory management, procurement, and logistics, ensuring timely delivery of raw materials and finished goods, while minimizing costs and maintaining inventory accuracy.
- Developed and maintained good relationships with suppliers, negotiated contracts, and managed supplier performance to ensure on-time delivery, quality, and cost-effective procurement.
Product Developer
Jaya Co.
Bujumbura, Burundi
02.2016 - 11.2016
- Conduct research on market trends, competitor products, and consumer preferences to identify opportunities for new product development.
- Analyze data and feedback from sensory evaluations, consumer testing, and pilot trials to make informed decisions about product improvements or modifications.
- Analyze product costs and identify opportunities for cost optimization without compromising product quality.
- Collaborate with suppliers and other stakeholders to negotiate pricing, evaluate ingredient alternatives, and optimize production processes.
- Maintain accurate documentation of product development processes.
- Keep records of project timelines, budgets, and outcomes.
- Collaborate with cross-functional teams, such as marketing, sales, production, and supply chain, to ensure smooth communication and coordination throughout the product development process.
Education
MBA -
University Canada West
Vancouver, BC 08.2020 - 10.2022
Bachelor of Science - Food Processing Technology
Lovely Professional University
Punjab, India 07.2011 - 07.2015
Skills
Problem-solving Skills
Customer Service Skills
Communication Skills
Sales Skills
Digital Marketing Skills
Time Management Skills
Adaptability
Technology Skills
Teamwork
Adobe Photoshop
Canva
WordPress
Timeline
Digital advertising certified
08-2022
Event & Marketing Coordinator
Revival Access
02.2022 - Current
Digital Marketing Associate certified
01-2022
MBA -
University Canada West
08.2020 - 10.2022
Product Manager
Jaya Co.
09.2017 - 04.2021
Operation and Supply Chain Manager
Jaya Co.
11.2016 - 09.2017
Product Developer
Jaya Co.
02.2016 - 11.2016
Bachelor of Science - Food Processing Technology
Lovely Professional University
07.2011 - 07.2015
Certification
Digital advertising certified