JOSE BERNAOLA
Toronto,ON
Summary
Creative Advertising student at Humber College with practical experience in copywriting, campaign development, marketing research, and storytelling across advertising agencies, NGOs, and global brands. Demonstrated ability to analyze audiences, generate original campaign ideas, and turn insights into clear, compelling content. A strong collaborator with international experience in Peru, the UK, and Canada. Authorized to work in Canada.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Researcher (Freelancer)
06.2023 - Current
- As a part of my role, I delve into news, publications, and journalistic pieces pertaining to the realm of marketing and advertising. I meticulously gather, sift through, and organize these materials, crafting concise summaries along with personal commentary derived from the content. These summaries are intended to serve as valuable resources for a Marketing Director and a CEO, enabling them to conceptualize LinkedIn publications grounded in the insights extracted from the original pieces.
Advertising Intern
KHIPU COFFEE
UK/Peru
06.2022 - Current
- Main publisher for a Peruvian coffee company, KHIPU, where I assisted in creating advertisements, collaborated with highly experienced advertising professionals, and gained hands-on experience in ad development and design; samples of my previous design work can be found at https://khipucoffee.co.uk/.
- Https://khipucoffee.co.uk/
Intern/Copywriter
The JUUU
05.2025 - 07.2025
- During my time here I worked with the adverting team, our job was to come up with different campaign ideas and to develop them with a unique focus making content never seen before, I worked as a copywriter although I also helped with strategy and was very involved with the filming process, we worked for brands such as, Pacifico seguros, BCP, Gloria, AGP, ETC.
Creative Excellence Intern
Ipsos Lima
05.2024 - 07.2024
- During my internship in Creative Excellence at Ipsos Lima, I analyzed commercials both pre- and post-launch, evaluating audience reactions and anticipating responses. I drafted detailed reports on commercial performance, created spreadsheets with relevant data, and optimized presentations for various companies, ensuring clear and effective communication.
Intern
Advertising Agency
Lima, Peru
05.2023 - 07.2023
- Where I prepared and delivered campaign idea presentations for multiple clients, researched and customized service proposals to meet client requirements while setting profitable compensation scales, conducted market research to attract clients in new territories, and demonstrated the ability to work both independently and collaboratively in team environments, showing strong self-motivation and a high sense of personal responsibility.
Digital Storyteller
Make A Wish Foundation
Peru
04.2022 - 08.2022
- I worked on storytelling projects centered on children's deepest wishes, with the hope of inspiring people to collaborate in making those dreams come true; this experience became one of the most meaningful of my life, as it helped me grow as a writer by learning to tell stories with the yearning and innocence unique to a child's perspective, while giving me a profound sense of contributing something valuable to humanity. My work was done in collaboration with Make-A-Wish Peru.
- Https://www.makeawishperu.org/
Education
Secondary School - undefined
Antares
Lima, PeruBachelor of Creative Advertising - undefined
Humber College
01.2020
Skills
- Creative Writing
- Fast Customer Service
- Storytelling
- Research Skills
- Collaborator
- Advertising research
- Public relations research
- Focus groups
- Teamwork
- Multitasking Abilities
- Creative thinking
Languages
English (Fluent)
Spanish (Native)
Certification
- Canadian Barista and Coffee Academy Certified Expert Barista
- Certified in Usage of AI
- Introduction to AI- Humber polytechnic
Timeline
Intern/Copywriter
The JUUU
05.2025 - 07.2025
Creative Excellence Intern
Ipsos Lima
05.2024 - 07.2024
Marketing Researcher (Freelancer)
06.2023 - Current
Intern
Advertising Agency
05.2023 - 07.2023
Advertising Intern
KHIPU COFFEE
06.2022 - Current
Digital Storyteller
Make A Wish Foundation
04.2022 - 08.2022
Secondary School - undefined
Antares
Bachelor of Creative Advertising - undefined
Humber College