Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Jose Bernal

Long Beach

Summary

Accountability & Goal Achievement:

Ensure that our location consistently meets or exceeds fitness department goals, including revenue, client retention, and operational benchmarks.

Monitor and analyze performance metrics across departments, providing actionable feedback and solutions.

• Hands-On Support:

Work directly with gym teams in maintenance, membership sales, and personal training to improve processes, enhance sales techniques, and deliver exceptional member experiences.

Assist fitness staff in closing sales, and ensure the seamless execution of fitness programs.

• Sales Leadership:

Drive personal and team sales by setting an example through direct involvement in sales activities, and improving their sales pitch.

Provide training and mentorship to fitness teams to increase their confidence and effectiveness in selling memberships, personal training, and other services.

• Department Development:

Oversee all aspects of the fitness department, training techniques, and including hiring, onboarding, and ongoing training for fitness staff.

Collaborate with gym managers to maintain high standards of cleanliness, safety, and equipment functionality in fitness areas.

Ensure compliance with company policies, procedures, and industry regulations.

Overview

21
21
years of professional experience

Work History

Personal Trainer Manager

Gold's Gym
Long Beach
10.2024 - Current
  • Help the personal training department's sales revenue go from $16K to $30K within 5 months.
  • Resolved customer complaints regarding sales and service.
  • Achieved or exceeded financial and personal training goals consistently.
  • Created, tracked and reported on weekly and monthly sales goals for personal training services.
  • Coached Personal Trainers on effective communication techniques when dealing with clients.
  • Organized and managed a team of 15+ certified personal trainers.
  • Developed and implemented marketing plans to increase the number of personal training clients.
  • Resolved any customer complaints or issues related to the delivery of personal training services in a timely manner.
  • Provided customer service support to ensure quality experiences for all clients.
  • Conducted new hire orientations for incoming Personal Trainers.

Personal Trainer Manager

Equinox Westwood Fitness Club
Hollywood
12.2012 - 05.2024
  • Achieved or exceeded financial and personal training goals consistently.
  • Selected and supervised event hosts and health, fitness and wellness practitioners.
  • Conducted new hire orientations for incoming Personal Trainers.
  • Cultivated relationships with corporate wellness partners to promote fitness services.
  • Provided customer service support to ensure quality experiences for all clients.
  • Coached Personal Trainers on effective communication techniques when dealing with clients.
  • Developed procedures for billing customers accurately for personal training services rendered.
  • Organized and managed a team of 20+ certified personal trainers.
  • Participated in regular staff trainings focused on continuing education topics related to the field of exercise science.
  • Scheduled meetings with department heads to discuss strategies for increasing revenue from personal training services.
  • Developed and implemented marketing plans to increase the number of personal training clients.
  • Created, tracked and reported on weekly and monthly sales goals for personal training services.
  • Resolved any customer complaints or issues related to the delivery of personal training services in a timely manner.

Personal Trainer Manager

Bally's Total Fitness
Santa Monica
02.2005 - 10.2025
  • Spoke person for media commercials including latino networking
  • Achieved or exceeded financial and personal training goals consistently.
  • Selected and supervised event hosts and health, fitness and wellness practitioners
  • Resolved any customer complaints or issues related to the delivery of personal training services in a timely manner.
  • Created, tracked and reported on weekly and monthly sales goals for personal training services.
  • Developed and implemented marketing plans to increase the number of personal training clients.
  • Scheduled meetings with department heads to discuss strategies for increasing revenue from personal training services.
  • Built and established lasting relationships using encouragement and personal support.
  • Communicated with clients to determine goals and performed client assessments.
  • Cultivated relationships with corporate wellness partners to promote fitness services.
  • Coached Personal Trainers on effective communication techniques when dealing with clients.

Education

Sport And Fitness Management

NASM
Long Beach, CA
02-2015

Exercise And Master Science

NASM
Long Beach, CA
02-2015

Exercise And Kinesiology

Arizona State University
Tempe, AZ
01-2012

Skills

  • Sales strategy
  • Customer service
  • Team management
  • Client assessment
  • Marketing plan
  • Financial analysis
  • Client relationship management
  • Goal setting
  • Fitness center management
  • Fitness program planning
  • Physical Fitness Development
  • Excellent communication
  • Multitasking
  • Stress management techniques

Languages

Spanish
Professional
English
Professional
Italian
Elementary

Timeline

Personal Trainer Manager

Gold's Gym
10.2024 - Current

Personal Trainer Manager

Equinox Westwood Fitness Club
12.2012 - 05.2024

Personal Trainer Manager

Bally's Total Fitness
02.2005 - 10.2025

Sport And Fitness Management

NASM

Exercise And Master Science

NASM

Exercise And Kinesiology

Arizona State University
Jose Bernal