Experienced and creative product professional. Passionate about leveraging my product management expertise to create, manage, drive products to their next level — and navigate them through their PMF and scaling up journeys!
Property tech startup creating a Virtual HomeCare Consultation (VHC) tool providing unbiased advice to homeowners and tenants.
• Researched and defined beachhead target audiences by analyzing pain points and triggers.
• Implemented a successful GTM Flywheel strategy using 5 levers: Digital Ads, Guerrilla Marketing, PR, Professional Referrals, and Social Media Influencers, maintaining 80-90% weekly booking consistency.
• Managed product design and development, handling roadmap, feature definition, and sprint cycles for streamlined execution.
• Led product design and development team along with all the defined KPI’s including velocity, cycle time, and backlog health.
Immersive tech startup creating onboarding and training modules for businesses to solve their turnover staff issues.
Local boutique burger shop serving creative freakshakes and burgers with locations in Calgary and Edmonton.