JORGE L. ROMAN
CAMBRIDGE,Canada
Summary
Proven leader in sales and business development, adept at driving market share growth and profitability, notably increasing net profits by 20% at NSI Industries LLC. Excelled in strategic planning and team leadership, leveraging strong communication and analytical skills. Demonstrated success in managing sales channels and developing key partnerships, ensuring customer satisfaction and operational excellence. Resourceful and resilient professional systematic about pursuing revenue opportunities and capturing new business with multifaceted strategies. Driven to always be improving numbers and driving business forward. Born connector and leader with proven analytical abilities and clear understanding of industry customers.
Overview
33
33
years of professional experience
1
1
Certification
Work History
National Sales Director Electrical and HVAC Divisions – Canada (Contractor)
NSI Industries LLC
Huntersville, USA
09.2017 - Current
- Reporting directly to the president of Duro Dyne Canada and the VP of Sales for Canada, I’m in charge of Management Sales and Business Development for Duro Dyne HVAC and NSI Industries LLC in Canada
- Oversaw Canadian operations with P&L responsibility for a $20 million business unit, successfully increasing net profits by 20% year-over-year through strategic cost management and revenue growth initiatives
- Develop and manage sales channels for the Duro Dyne HVAC and NSI Electric products
- Direct a team of 10 National Sales Agents and their respective sales staff
- Accountable for meeting NSI regional sales financial objectives to reach maximum profitability and market share through sales, marketing, and customer satisfaction objectives
- Responsible for recruiting, hiring, managing, developing, and coaching a top-quality team of factory direct sales agents
- Responsible for Distributor sales programs, marketing plans, promotions, and expenses
- Conduct business reviews and joint planning sessions with all distributor partners
- Responsible for documenting and managing sales activity including customer visits, opportunities, and account information through active use of Salesforce CRM
Senior Sales Manager - Motors and Automation Controls Division
TECO-Westinghouse Motors Canada
12.2015 - 09.2017
- I report to the President of TWMI Canada and the Vice President of Sales and Marketing
- I’m responsible for developing strategic sales plans, establishing and sourcing company sales, and initiating sales growth as we reposition our business
- Led the Motor and Controls Sales for the Central Ontario Region through key Electrical Motors Distributors & Industrial Automation Control Distributors
- Accountable for the sales development and implementation of marketing strategies to exceed the annual sales plan
- Directed regional sales initiatives targeting single and multi-side accounts partnered with key OEM System Integrators, and Motors & Automation Control Distributors
- Conduct regular reviews with TWMI Distributor Representatives
- Improved awareness of the portfolio of Motors, Automation Control products, and Engineering Services
- Inform/teach customers and sales channels about new products, application successes, and TWMI’s various support tools including the optimized TWMI management program
Regional Sales Manager Southwestern and Northern Ontario
TECHSPAN INDUSTRIES
Mississauga, Canada
01.2007 - 12.2015
- Directed regional sales initiatives targeting and penetrating single and multi-side accounts partnered with key, Electrical Distributors, Industrial Supply Distributors, HVAC and Electrical Contractors, and End-users to achieve overall market share and sales objectives
- Directed regional sales initiatives targeting single and multi-side accounts partnered with key Distributors
- Responsible for Distributor sales programs, marketing plans, and promotions
- Conduct business reviews and joint planning sessions with all distributor partners
- Planned and delivered robust aligned sales engagement strategy and success proposal with projected revenue potential, with collateral product documentation
- Coached, and mentored key Regional representatives to take on additional responsibilities as 'Product Line Champion' for the region resulting in increased productivity
- Working closely with all departments to ensure the use of CRM software to improve customer satisfaction and business processes
Senior Applications Engineer - Renewal Energy Systems
SATCON POWER SYSTEMS
Burlington, Canada
05.2004 - 01.2007
- Key member of the global management team providing strategic technical leadership & business plan development
- Responsible for Product Sales and Technical Support for large DC & AC power inverter systems designed for Renewal Energy & projects
- Led strategic entry in the European region and Canadian energy market, engaging with utility companies, and other strategic channels for disruptive energy monitoring solutions
- Selected by General Motors Opel Factory in Zaragoza, Spain, as the first ever Customer Focused Team
Senior Application Engineer
EMERSON INDUSTRIAL AUTOMATION
Elmira, Canada
07.1992 - 04.2004
- Under this position, I’ve been responsible for actively driving and managing the technology evaluation stage of the pre-sales and post-sales process
- Responsible for technical support to the sales team, focusing on the corporate business plan
- Working with the sales team as the key technical advisor and product advocate, I must be able to identify and provide reliable solutions for all technical issues to ensure complete customer satisfaction throughout the sales process
Education
A. Sc. Eng. - Electronics Engineering Technology
DEVRY University
Chicago, Illinois01.1997
B.B.A. - Bachelor of Business Administration – Accounting
“Juan De Velasco” Institute of Technology
Riobamba, Ecuador01.1986
Bachelor Industrial Electronics Technology/Technician -
“Carlos Cisneros” Institute of Technology
Riobamba, Ecuador01.1984
Skills
- Manage all functions through National Agents/Reps, driving sales, business development, contracts, negotiations, operations, and project management
- Understanding market trends and customer engagement techniques
- Strong communication and analytical skills
- Ready to use and develop leadership and strategic planning skills in a sales management role
Certification
- OACETT, Toronto, Ontario, 2013, The Ontario Association of Certified Engineering Technicians and Technologists, C. Tech. # 882028
- IEEE, Piscataway, New Jersey, 2015, Institute of Electrical and Electronics Engineers, Member of the IEEE # 93506207
- Ontario College of Trades, Toronto, Ontario, 2015, 442A- INDUSTRIAL ELECTRICIAN, Statement of Membership #13927720
- CIM-ICM, Westmount, Quebec, 2012, The Canadian Institute of Mining, Metallurgy and Petroleum, Member of the CIM-ICM # 157910
- CANADIAN PROFESSIONAL SALES ASSOCIATION (CPSA), 2007-Present, Member of the Association #917997
- OACETT - GRAND VALLEY CHAPTER, Director
- LEAN SIX SIGMA, Member
Timeline
National Sales Director Electrical and HVAC Divisions – Canada (Contractor)
NSI Industries LLC
09.2017 - Current
Senior Sales Manager - Motors and Automation Controls Division
TECO-Westinghouse Motors Canada
12.2015 - 09.2017
Regional Sales Manager Southwestern and Northern Ontario
TECHSPAN INDUSTRIES
01.2007 - 12.2015
Senior Applications Engineer - Renewal Energy Systems
SATCON POWER SYSTEMS
05.2004 - 01.2007
Senior Application Engineer
EMERSON INDUSTRIAL AUTOMATION
07.1992 - 04.2004
A. Sc. Eng. - Electronics Engineering Technology
DEVRY University
B.B.A. - Bachelor of Business Administration – Accounting
“Juan De Velasco” Institute of Technology
Bachelor Industrial Electronics Technology/Technician -
“Carlos Cisneros” Institute of Technology
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