Jorge Domínguez
Vancouver,Canada
Summary
Results-oriented Creative Director specializing in digital strategy and integrated campaigns. Skilled in UI/UX design and team leadership, driving creative excellence. Led cross-functional initiatives that enhanced creative quality and consistency while developing comprehensive campaigns to elevate brand experiences and engagement.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Creative Director
Intuitive AI
Vancouver, BC
01.2025 - Current
- Defined creative direction for product, brand, and marketing to align vision and strategy.
- Established UX and visual standards for digital products and brand touchpoints to ensure consistency.
- Led cross-functional initiatives with product, engineering, and marketing to enhance collaboration and drive project success.
- Mentor designers and raise overall creative quality and consistency.
UI/UX Designer
Intuitive AI
Vancouver, BC
05.2020 - 02.2025
- Led UX and UI design from concept to launch, enhancing user engagement across digital platforms.
- Developed scalable design systems and experience principles, improving consistency and usability.
Content Creator
VLACC
Vancouver, BC
04.2020 - 12.2020
- Produced culturally focused content and visual assets.
- Vancouver Latin American Cultural Centre
Dynamic Creative Director
TERAN\TBWA
Mexico City, Mexico
05.2018 - 08.2019
- Drove concepts from big idea through execution across channels.
- Directed creative teams and partnered with strategy, media, and production.
- Led integrated digital and offline campaigns, sponsorships, and brand experiences.
Head of Art / Digital Strategist
TERAN\TBWA
Mexico City, Mexico
09.2016 - 05.2018
- Head of Digital Creative for Nissan Latin America across multiple markets.
- Produced creative content for various platforms for performance-driven campaigns and platforms.
- Helped define regional digital standards and creative approaches.
Digital Art Director
TERAN\TBWA
Mexico City, Mexico
08.2014 - 09.2016
- Led digital art direction for Nissan Mexico and LATAM.
- Oversaw execution across platforms, formats, and media plans.
Senior Web Designer
TERAN\TBWA
Mexico City, Mexico
08.2013 - 08.2014
- Designed responsive microsites and digital experiences for Nissan Mexico and LATAM campaign launches.
- Collaborated with creative and development teams to execute high-quality digital assets across platforms.
Junior Web Designer
TERAN\TBWA
Mexico City, Mexico
12.2012 - 08.2013
- Supported the digital team in the design and implementation of online campaign assets and microsites.
- Ensured visual quality and consistency across digital executions and media formats.
UI/UX Designer
InventMX
Mexico City, Mexico
02.2010 - 12.2012
- Led multi-website implementations from planning and conceptualization through UX, UI design, and application QA.
- Defined user flows and interfaces in close collaboration with clients and development teams.
Graphic Designer
Creatika Media Group
Mexico City, Mexico
09.2008 - 02.2010
- Developed graphic concepts and visual assets for multimedia campaigns across major consumer brands.
- Supported creative execution for integrated brand and advertising initiatives.
Education
Certificate in Sports Marketing & Sponsorship - Partnerships Specialist
Barca Innovation Hub
Online01-2018
Bachelor's Degree - Graphic Design
Universidad Tecnológica De México
Mexico City01-2008
Skills
- Creative and art direction
- Digital strategy and integrated campaigns
- Concept development
- Big idea generation
- Sponsorship and brand activations
- UI/UX design
- Product interface design
- Performance-driven creativity
- Team leadership
- Collaborative teamwork
- 360-degree campaign development
Certification
- YouTube Creative Essentials
- Google Web Designer
- GMP Dynamic Creative
- Google Garage Digital
- YouTube Masthead Studio Certified
- DoubleClick by Google
Core Expertise
- Creative & Art Direction
- Digital Strategy & Integrated Campaigns
- Concept Development / Big Idea Crafting
- Sponsorship Creative & Brand Activations
- UI/UX Design & Product Interfaces
- Performance-Driven Creative
- Team Leadership & Collaboration
- 360 Campaign Development
Languages
Spanish
Native/ Bilingual
English
Professional
Accomplishments
EFFIE Awards Bronze - Automotive/Vehicles
Affiliations
Assistant Coach / Uniform Manager / Web Designer Volunteer - New West Minor Softball Association. (2021 - Present)
Timeline
Creative Director
Intuitive AI
01.2025 - Current
UI/UX Designer
Intuitive AI
05.2020 - 02.2025
Content Creator
VLACC
04.2020 - 12.2020
Dynamic Creative Director
TERAN\TBWA
05.2018 - 08.2019
Head of Art / Digital Strategist
TERAN\TBWA
09.2016 - 05.2018
Digital Art Director
TERAN\TBWA
08.2014 - 09.2016
Senior Web Designer
TERAN\TBWA
08.2013 - 08.2014
Junior Web Designer
TERAN\TBWA
12.2012 - 08.2013
UI/UX Designer
InventMX
02.2010 - 12.2012
Graphic Designer
Creatika Media Group
09.2008 - 02.2010
Certificate in Sports Marketing & Sponsorship - Partnerships Specialist
Barca Innovation Hub
Bachelor's Degree - Graphic Design
Universidad Tecnológica De México