Summary
Overview
Work History
Education
Skills
Websites
Certification
Volunteer Experience
Languages
References
Timeline
Generic

JORGE CABRERA

Toronto,Canada

Summary

Analytical and motivated Junior Digital Analyst with over 2 years of expertise in digital marketing and data analytics. Demonstrates proficiency in tools such as Google Analytics 4, Looker Studio, Excel, SQL, and Power BI to extract actionable insights that enhance marketing effectiveness. Strong background in SEO/SEM, campaign tracking, and KPI reporting, complemented by Postgraduate Certificates in Digital Media Marketing and Analytics for Business Decision Making. Committed to leveraging data-driven strategies to optimize performance and support informed business decisions.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Junior Digital Analyst

Insignis Technologies INC
Toronto, Canada
01.2024 - 12.2024
  • Collected, analyzed, and interpreted data from websites, social media, and paid campaigns to evaluate digital marketing performance
  • Created and presented campaign performance reports to internal stakeholders
  • Collaborated with digital marketing and content teams to optimize campaigns
  • Conducted A/B testing and conversion tracking to improve website usability and campaign effectiveness
  • Other duties as assigned

Digital Marketing & Data Analytics Associate

Core Business Intelligence
Toronto, Canada
01.2023 - 10.2023
  • Collected, analyzed, and interpreted data from websites, social media, and paid campaigns to evaluate digital marketing performance
  • Developed and maintained dashboards and reports in Google Analytics, Looker Studio, Excel, and Power BI for performance monitoring
  • Tracked and reported on KPIs such as CTR, CPC, ROAS, bounce rate, and engagement
  • Collaborated with digital marketing and content teams to align strategies with performance insights
  • Conducted A/B testing and conversion tracking to improve website usability and campaign effectiveness
  • Other duties as assigned

Digital Marketing Associate

GCZ Construction Co.
Guayaquil, Ecuador
07.2020 - 04.2022
  • Conducted keyword research and implemented SEO best practices to improve organic search visibility
  • Conducted and executed digital marketing campaigns across channels, including email, social media, SEO, and PPC
  • Monitored campaign performance using Google Analytics 4 and Looker Studio dashboards
  • Analyzed user behavior and digital trends to support strategic marketing decisions
  • Other duties as assigned

Education

Post-Graduate Certificate - Analytics for Business Decision

George Brown College
Toronto, Canada
12.2023

Post-Graduate Certificate - Digital Media Marketing

George Brown College
Toronto, Canada
04.2023

Master’s degree - International Business

Casagrande University
Guayaquil, Ecuador
02.2021

Bachelor's degree - Commercial Engineer

Santamaria University
Guayaquil, Ecuador
12.2009

Skills

  • Python
  • SQL
  • Data Integration
  • Data Cleaning
  • Data Transformation
  • Data analysis
  • Data visualization
  • Digital analytics
  • Reporting
  • Google Analytics 4
  • Looker Studio
  • SEO
  • SEM
  • Google Ads
  • SEMrush
  • Excel
  • Pivot Tables
  • Conditional Formatting
  • Chart
  • Formulas and functions
  • What-if analysis
  • Power BI
  • A/B Testing
  • Conversion tracking
  • CRM
  • HubSpot
  • Hootsuite

Certification

  • SEO & Paid Search course (George Brown College-Continuing Education)
  • Simplilearn Certification (Digital Marketing for Leaders)
  • Google Analytics 4, Google Ads Display, Google Ads Search, Google Ads Video, Google Ads Measurement, Google Tag Manager Fundamentals.
  • Hootsuite Social Marketing, Hootsuite Platform.
  • HubSpot Social Media Marketing, Digital Marketing, SEO I, SEO II, Email Marketing, Social Media Marketing II.
  • SEMrush Digital Marketing for SMBs, Maximizing ROI through Marketing Analytics, Keyword Research.

Volunteer Experience

George Brown College, Student Life’s Volunteer Squad, 03/01/23, 12/31/24, Toronto, Canada, Offer assistance and support to the Student Life’s Volunteer Squad., Provide services that are based on my skills and expertise., Show my commitment, responsibility, and adaptability to ensure success., Participate in multiple campus events, enhancing student engagement and fostering a vibrant community atmosphere., Serve as a mentor to new students, offering guidance and support to ease their transition into college life while promoting inclusivity and accessibility in campus activities.

Languages

English
Professional
Spanish
Native/ Bilingual

References

References available upon request.

Timeline

Junior Digital Analyst

Insignis Technologies INC
01.2024 - 12.2024

Digital Marketing & Data Analytics Associate

Core Business Intelligence
01.2023 - 10.2023

Digital Marketing Associate

GCZ Construction Co.
07.2020 - 04.2022

Post-Graduate Certificate - Analytics for Business Decision

George Brown College

Post-Graduate Certificate - Digital Media Marketing

George Brown College

Master’s degree - International Business

Casagrande University

Bachelor's degree - Commercial Engineer

Santamaria University
JORGE CABRERA