Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
20
20
years of professional experience
5
5
year of post-secondary education
Work History
Strategic Planner
Mc Donald’s Kelowna British Columbia
Kelowna
10.2021 - Current
Create and build a restaurant business plan to capture guest demand and grow sales & guest counts by increasing frequency of visits and adding new guests
Food Safety & Compliance Specialist: Led food safety initiatives across all restaurants in the market, ensuring adherence to regulatory standards and best practices.
Culture of Respect Workshop Facilitator: Conducted workshops for Temporary Foreign Workers and managers, fostering a culture of respect and inclusion within the organization.
Social Media Manager: Managed McDonald’s Kelowna’s Facebook and Instagram accounts, developing and executing social media strategies to enhance brand visibility and engagement.
Operations Technology Market Lead: Managed all technology-related issues within the market, providing solutions for software and hardware challenges, and coordinating with head office for escalations when necessary.
Recruitment and Onboarding: Spearheaded the recruitment and hiring of both Temporary Foreign Workers and local candidates, ensuring a smooth onboarding process.
Temporary Foreign Worker Accommodation Management: Oversaw the accommodation arrangements and onboarding processes for Temporary Foreign Workers, ensuring a seamless transition into their new roles and living environments.
Community Relations and Event Management: Built and maintained strong community relations, managing events and partnerships with organizations such as Kelowna Pride Week, the Métis Community, and the Okanagan Filipino Canadian Society.
Crew Trainer Development: Organized and conducted workshops to mentor and develop team members transitioning into Crew Trainer roles, enhancing their skills and leadership potential.
Ensuring that the Temporary Foreign Workers are aware of their wages, working conditions and job responsibilities.
Continually maintained and improved company's reputation and positive image in markets served.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Conducted market research to identify new opportunities and target markets.
Devised content strategy to effectively engage target audiences.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Coordinated with design and media teams to develop high-quality creative assets.
Monitor and report progress on department targets weekly using scorecard
Role model hospitality and guest experience behaviors creating great guest experiences.
Improved website visibility through development and implementation of SEO strategies.
Technical Advisor II (Part Time)
Concentrix - Work At Home
09.2021 - 08.2024
Provide daily support to users of various mobile and computer systems including answering questions, analyzing problems, and quickly forming solutions to return systems to proper operation
Communicate clearly and effectively with end users, colleagues, and management to quickly resolve issues and ensure customer satisfaction
Install and maintain hardware, software, and other equipment to meet client requirements, routinely observe operational performance
Maintain detailed records of daily interactions with customers, installation activities, reported issues, and completed solutions along with any further actions required of management or repair personnel
Increase personal technical knowledge by reading trade publications, operating manuals, and diagnostics information, and attending conferences or seminars when possible
Collaborate with technical staff and clients to establish goals and objectives for system improvements and upgrades.
Promoted adherence to industry standards and best practices within organization, elevating overall operational excellence.
Mentored junior team members, fostering professional development opportunities aimed at enhancing skill sets and knowledge base.
Vice President
Okanagan Filipino Canadian Society
Kelowna, BC
01.2023 - Current
Strategic Leadership: Collaborate with the President and Board of Directors to develop and implement the organization’s strategic vision, goals, and initiatives, ensuring alignment with the Society’s mission and values.
Program Management: Oversee the planning, execution, and evaluation of community programs and events, ensuring they meet the needs of the Filipino-Canadian community in the Okanagan region.
Community Engagement: Foster relationships with community members, stakeholders, and partners to promote the Society’s activities, build support networks, and enhance community involvement.
Fundraising and Resource Development: Lead fundraising efforts, including grant writing, donor relations, and sponsorship development, to secure financial and in-kind resources necessary for the organization’s sustainability and growth.
Operational Oversight: Assist in managing the operations of the Society, including budget management, resource allocation, and ensuring compliance with legal and regulatory requirements.
Team Leadership and Development: Provide guidance, support, and mentorship to staff and volunteers, fostering a collaborative and inclusive work environment that encourages professional growth and community service.
Advocacy and Representation: Represent the Society at public events, meetings, and in the media, advocating for the needs and interests of the Filipino-Canadian community in the Okanagan region.
Partnership Development: Build and maintain strategic partnerships with other non-profit organizations, government agencies, and community groups to advance the Society’s mission and expand its impact.
Board Collaboration: Work closely with the Board of Directors, providing regular updates on the Society’s activities, challenges, and successes, and supporting board initiatives and governance processes.
Cultural Preservation: Promote and preserve Filipino culture and heritage through programming, education, and community engagement, ensuring the Society remains a vibrant and culturally enriching presence in the community.
Restaurant Manager
Mc Donald’s Kelowna British Columbia
Kelowna
09.2018 - 10.2021
Create and build a restaurant business plan to capture guest demand and grow sales & guest counts by increasing frequency of visits and adding new guests
Establish good relationship with community
Plan and project monthly P&L; analyze, present and recap results
Monitor and report progress on department targets weekly using scorecard
Utilize a diagnostic and coaching mindset when completing each Department Manager’s weekly walk-thru
Prepare for, schedule, and participate in weekly manager's meeting
Share best practices with other RM’s
Role model hospitality and guest experience behaviors creating great guest experiences
Role model the right routines and growth mindset behaviors
Role model guest recovery measures with the goal that every guest leaves happy with their experience
Oversee the scheduling of all crew and Managers and ensure good scheduling practices and principles are followed
Conduct crew Orientations; ensure all new hire files are maintained
Write and conduct performance reviews for assigned managers and assigned crew
Senior Systems Manager
Mc Donald’s Australia, Restaurant
Perth
11.2014 - 09.2018
Take responsibility for business performance of restaurant
Managing the daily operation effectively and efficiently
Responsible for Ordering and Inventory Management
Analyze and plan restaurant sales levels and profitability;
Organize marketing activities, such as promotional events and discount schemes;
Prepare reports at the end of the shift/week, including staff control, food control and sales;
Create and execute plans for department sales, profit and staff development;
Set budgets or agree them with senior management;
Plan and coordinate menus;
Coordinate the operation of the restaurant during scheduled shifts;
Meet and greet customers
Respond to customer queries and complaints;
Maintain high standards of quality control, hygiene, and health and safety; check stock levels, order supplies and prepare cash drawers and petty cash.
Volunteer
Ronald McDonald House Charities, RMHC British Columbia
Vancouver
09.2019 - Current
Of volunteering Job:
House Host – Ensuring the House is well kept, kitchen is properly stocked and the House is clean and organized
Programs & Activities Staff– Help the Volunteer Coordinator to organize events, i.e Arts & Crafts, Baking, Cooking
Kitchen Organizer – Ensures the Kitchens have enough tools, utensils, equipment and stocks
Fund Raising Support – Supports the House to raise funds for the families and their sick kids
Supported engaging, fun, and smooth-running events by helping with organization and planning.
Used strong interpersonal communication skills to convey information to others.
Participated in volunteer orientations and training sessions to learn about organizational changes and mission updates.
Provided administrative support to department leads to help organize events and fundraisers.
Represented organization positively and professionally while providing community with much-needed services.
Program Worker
Okanagan Boys & Girls Club
Kelowna
01.2019 - 01.2020
Activity Staff - Engages in and encourages member participation in programming activities
Prepares nutritious snacks and meals for members
Responsible for supporting the Program Leader in implementing activities for children 5 – 12 years old
Supports the Program Leader with direct supervision of members, and ensures their health, safety, and wellness.
Ambassador
Ronald McDonald House Charities, RMHC
Perth
05.2018 - 09.2018
Providing a warm and friendly welcome to the families’ and visitors entering the House
Froomie – looking after the families and visitors inside Perth Children’s Hospital with the joint partnership of RMHC and PCH
Book Buddies – Organsing the pre-Dinner Story Time and facilitate discussions over the evening meal
Playing with the kids and getting them ready for Dinner
Dinner Squad – looking after the evening meal timer service in the House (cleaning and setting up Kitchen)
Paw Pals – looking after the House Dog and making sure Gus (the dog) gets to walk and interacts with the families inside the House.
Education
MBA - Business Administration
Technological University of The Philippines
Manila Philippines
06.2006 - 03.2007
Bachelor of Arts - Management, Industrial Management
Technological University of The Philippines
01.2000 - 1 2004
Skills
Brand development
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Timeline
Vice President
Okanagan Filipino Canadian Society
01.2023 - Current
Strategic Planner
Mc Donald’s Kelowna British Columbia
10.2021 - Current
Technical Advisor II (Part Time)
Concentrix - Work At Home
09.2021 - 08.2024
Volunteer
Ronald McDonald House Charities, RMHC British Columbia
09.2019 - Current
Program Worker
Okanagan Boys & Girls Club
01.2019 - 01.2020
Restaurant Manager
Mc Donald’s Kelowna British Columbia
09.2018 - 10.2021
Ambassador
Ronald McDonald House Charities, RMHC
05.2018 - 09.2018
Senior Systems Manager
Mc Donald’s Australia, Restaurant
11.2014 - 09.2018
MBA - Business Administration
Technological University of The Philippines
06.2006 - 03.2007
Bachelor of Arts - Management, Industrial Management