Jordan Witherspoon
Winnipeg,MB
Summary
Experienced Marketing Account Manager with years of expertise in the advertising industry, specializing in building strong, long-lasting client relationships. My approach is always client-centered, offering personalized solutions with a warm, approachable demeanor that fosters trust and collaboration. With a keen eye for detail and strategic thinking, I ensure that every campaign aligns with client goals and delivers measurable results.
Overview
11
11
years of professional experience
Work History
Marketing Account Executive
Murray Automotive Group
06.2024 - Current
- Served as main liaison between Murray Group dealerships and marketing team.
- Managed marketing project workflows using Monday.com.
- Created multifaceted marketing strategies incorporating various channels like email marketing and online advertisements.
- Create detailed reports for post-campaign analysis.
Marketing Manager
UpHouse Inc.
01.2022 - 06.2024
- Served as primary liaison between UpHouse clients and agency.
- Utilized Trello for effective project management and milestone tracking.
- Formulated and executed marketing strategies for campaigns and promotions.
- Worked seamlessly with various teams for successful project management.
- Designed unique promotional concepts tailored to client needs.
Social Media Manager
Goodfellow Realty
11.2020 - 01.2022
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Kept website up-to-date.
- Developed a range of printed materials.
Marketing Manager
Murray Automotive Group
05.2018 - 01.2022
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Designed strategies for Meta advertising.
- Developed visually appealing graphic materials for marketing campaigns.
- Managed social media profiles for various dealerships.
- Optimized dealership services through development of online branding and digital features amidst pandemic.
Marketing Coordinator
Murray Chevrolet
01.2016 - 05.2018
- Developed visually engaging marketing materials to support product launches and promotions.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Ensured consistent site updates.
Promotions Assistant
Corpus Entertainment
05.2015 - 01.2016
- Generated on-air promotional scripts and website updates to promote client marketing and advertising initiatives.
- Boosted brand awareness by executing promotional events and engaging with customers.
Promotions Coordinator
Proud FM
09.2014 - 12.2014
- Collaborated with sales staff to plan campaigns.
- Maintained social media channels with interesting content and promotions.
- Crafted proposals to gain prizes for on air contests
Event Manager
Energy 106
05.2014 - 08.2014
- Oversaw a variety of station events.
- Shared real-time social media content at station events.
Education
Interactive Media Arts - Communications
Assiniboine Community College
Brandon, MB06.2014
Skills
- Social media strategy
- Creative direction
- Marketing analytics
- Sales support
- Advertising campaigns
- Influencer partnerships
- Teamwork
- Time management
- Creative thinking
- Content creation
- Staff management
- Project management
Languages
English
Timeline
Marketing Account Executive
Murray Automotive Group
06.2024 - Current
Marketing Manager
UpHouse Inc.
01.2022 - 06.2024
Social Media Manager
Goodfellow Realty
11.2020 - 01.2022
Marketing Manager
Murray Automotive Group
05.2018 - 01.2022
Marketing Coordinator
Murray Chevrolet
01.2016 - 05.2018
Promotions Assistant
Corpus Entertainment
05.2015 - 01.2016
Promotions Coordinator
Proud FM
09.2014 - 12.2014
Event Manager
Energy 106
05.2014 - 08.2014
Interactive Media Arts - Communications
Assiniboine Community College
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