Jordan Murphy
Pleasant Hill
Summary
Dynamic communications and marketing professional, skilled in crafting clear and compelling content, and extensive experience in executive communications, event management, and brand strategy. Proven track record in driving engagement in person and digitally, managing diverse business relationships, adept at project management, and fostering collaboration across teams to deliver impactful outcomes.
Overview
16
16
years of professional experience
Work History
Partner Communications & Brand Manager
Salesforce
San Francisco
02.2021 - 01.2023
- Maintain a core set of clear, helpful, and easy to use Partner Communications Channel Guidelines & maintain intake form and requests.
- Manage and analyze performance metrics for comms channels utilizing a partner comms scorecard.
- Create and manage an opt-in campaign across multiple channels for partners to receive our communications.
- Own and manage Partner Community content strategy & publishing.
- Ensure regular ‘hygiene’ of existing content; work across teams to ensure consistent content categories.
- Partner with Business Technology teams to roll out the new Partner Community and content management system.
- Develop & project manage new resource map initiative for rebranding and improved user experience.
- Develop and roll out updated partner brand and narrative for the current fiscal year.
- Develop and execute social campaigns across all channels to promote the Salesforce partner narrative and resources.
- Lead and dissect qualitative and quantitative analysis of campaigns to inform strategic and creative decisions for constantly evolving content and campaigns.
- Manage monthly newsletter end to end: sourcing content, copy editing, working with creative agency to capture appropriate tone and voice, cross-collaborate with teams to capture all relevant and timely information for partners, work on email creation and edits.
- Create and manage global partner comms calendar.
- Hold weekly calendar calls with regional teams across Alliances & Channels.
- Create and manage webinar best practices & guidelines.
- Run all webinars end to end with a global, all partner audience.
- Execute and moderate monthly partner office hour webinars.
- Owner of On24 webinar platform.
- Collaborate with the partner events team on Partnerforce Lives, Partner Kick Off, Dreamforce, and other global virtual and in person events.
- Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360 view of their customers.
Strategic Events Specialist
Salesforce
San Francisco
01.2018 - 01.2023
- Responsible for delivering world class events including Salesforce Connections, Dreamforce and Third Party Sponsored Events.
- Managing executive presence for Connections, and executing onsite.
- Responsible for operations side of event including SIC, Executive Program, CMO Summit, AR/PR, Ancillary Spaces, Event Technology, Sponsorships, Photographer/Videographer, Characters, Staffing, event surveys and giveaways.
- Developed executive presence and managed onsite, including onsite meeting rooms, EA webinar and walkthrough.
- Oversaw events technology including Quest, surveys, and the Salesforce Events app.
- Responsible for Women’s Trailblazing Luncheon.
- Rolled out and managed new staffing technology: Shiftboard.
- Onsite presence included handler and manager for hula dancers performing in main Keynote(s), Dream Valley and opening of top floor of Salesforce Tower.
- Managed Metallica Meet and Greet at Dreamfest.
- Organized and oversaw Commerce Cloud Lodge.
- Developed, managed and executed ‘A Night in the Store’ at John Varvatos with 120% of registration goal.
- Third party events include: Shop.Org, NRF 2018, A Night in the Store NRF 2018 at John Varvatos (CBGB), BottleRock 2018, Global Climate Action Summit 2018, HIMSS 2019, Google Cloud Next 2019.
- LT Smooth (musician) handler for the New York World Tour, Washington DC World Tour, and Equality Awards 2019.
- Other event experience includes Commerce Cloud Presence at AMER World Tours 2018, Commerce Cloud & Retail Customer Advisory Boards and Xchange 2017.
- Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360 view of their customers.
Partner Marketing Communications, Specialist
Salesforce
San Francisco
01.2016 - 01.2023
- Responsible for managing Salesforce Partners social media handles and all internal and external executive communications for the World Wide Alliances & Go-to-Market Innovation organization.
- Increased Twitter engagements and post content by 200%, and site engagement by 100% across LinkedIn and Facebook.
- Developed, managed and executed 5 internal and external Webinars each quarter for the Alliances team.
- Managed and ran webinars for 20 Fullforce Solutions, Salesforce’s go-to-market strategy for Consulting Partners to develop and deliver repeatable industry-focused solutions, contributing to ACV growth YoY of 70%.
- Write and edit 5 thought leadership editorials and blog posts per quarter for Executive leading the Alliances team.
- Project Management and event support for Dreamforce, Partner Forums, Partner Executive Summit and other team events.
- Managed 200+ Executive 1:1 Meetings at Partner Executive Summit 2016 & 2017.
- Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360 view of their customers.
Executive Communications for Executive Vice President and Chief Sales Officer
Salesforce
San Francisco
12.2015 - 01.2023
- Writing, developing all internal and external communications opportunities including: ATMs, Leader Calls, HPE Discover Las Vegas & Barcelona, team calls, customer roundtables, etc.
- Manage social media strategy and presence
- Create 360 Communications plans for Global Sales Chief Sales Officer; cascade down to Global Sales Leadership teams
- Manage, organize, and execute all Global Sales ATMs from start to finish
- Grew ATM attendance and engagement X% YoY
- Global Sales Kickoff FY24, FY25, and FY26
- Global Sales Leader Summit FY25 and FY26
- Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360 view of their customers.
Global Partner Marketing Manager
Unidesk
Marlborough
06.2013 - 12.2015
- Responsible for managing an expanded channel partner program, as well as running go-to-market and digital marketing campaigns for strategic technology partners.
- Restructured tier level, benefits, enablement opportunities, and managed the company’s expanded channel partner program.
- Strategized and executed all 50+ channel partner marketing campaigns globally.
- Created and distributed all sales and marketing content, consisting of: lead-generation emails, webinar content, press releases, newsletters and presentations.
- Planned and executed monthly partner webinars to distribute technical, marketing and sales updates to drive leads, partner enablement, and additional revenue.
- Established $100k of budgets for partner events and marketing designated funds (MDF).
- Developed and presented weekly stats reports to the executive team.
- Unidesk is a leading venture-funded provider of Application Packaging and Lifecycle Management for the Digital Workspace.
Marketing Manager
Unidesk
Marlborough
06.2013 - 12.2015
- Responsible for planning and executing all corporate events and industry trade shows, as well as the development, creation, management and promotion of customer marketing efforts, including 100+ customer webinars and case studies.
- Planned and managed all 30+ corporate events, industry trade shows, user groups and customer appreciation events.
- Developed and executed all phases of customer webinars; including pre-webinar interview, creation of html invite, creation of webinar content in PowerPoint presentation format, emcee and moderate webinar, edit and produce webinar recording.
- Wrote all customer case studies based on webinar content.
- Managed all forms of content produced including eBooks, press releases, blogs, marketing and sales documents, and social media handles: Twitter, Facebook, LinkedIn.
- Unidesk is a leading venture-funded provider of Application Packaging and Lifecycle Management for the Digital Workspace.
Project Manager
WestEd
San Francisco
03.2013 - 06.2013
- Supplied research support for initiative to implement the Common Core Curriculum countrywide.
- Provided research support for project associated with national test standardization.
- Organized, researched and managed contract documents, reports and other similar deliverables.
- WestEd helps schools, districts, and states improve education through innovative research, evaluation and consulting.
Research Assistant
VR Research
Oakland
06.2007 - 08.2011
- Responsible for compiling data from multiple sources and consolidated for use in political research analysis and reports.
- Conducted research and provided written summaries that were compiled into final report.
- Obtained primary information from public record websites for research analysis.
- Retrieved and maintained entire document database.
- VR Research provides public records research, retrieval and analysis for political, corporate, public affairs and government relations campaigns.
Education
Bachelor of Arts - Literary Arts
Brown University
01.2013
Skills
- Google G Suite
- Microsoft Office
- Microsoft CoPilot
- Salesforce product suite
- Hubspot
- Adobe Photoshop
- Apple Keynote
- GoToWebinar
- Zoom
- Social media platforms, including: LinkedIn, X, Instagram, TikTok, Medium, and YouTube
Timeline
Partner Communications & Brand Manager
Salesforce
02.2021 - 01.2023
Strategic Events Specialist
Salesforce
01.2018 - 01.2023
Partner Marketing Communications, Specialist
Salesforce
01.2016 - 01.2023
Executive Communications for Executive Vice President and Chief Sales Officer
Salesforce
12.2015 - 01.2023
Global Partner Marketing Manager
Unidesk
06.2013 - 12.2015
Marketing Manager
Unidesk
06.2013 - 12.2015
Project Manager
WestEd
03.2013 - 06.2013
Research Assistant
VR Research
06.2007 - 08.2011
Bachelor of Arts - Literary Arts
Brown University