Secured high-value client projects by pitching tailored marketing services to startups and Fortune 500 companies
Increased cold call conversion rates by 150% through the creation and implementation of a targeted sales training program
Managed a team of four to deliver comprehensive marketing strategies, achieving an average client satisfaction score of 95%
Marketing Director
Queen’s Retail Forum (QRF)
Kingston, Canada
01.2021 - 01.2023
Directed a team to develop multi-channel marketing strategies, boosting event attendance by 40% and strengthening partnerships with corporate sponsors
Designed a professional brand guide and publication to enhance QRF’s visibility within the retail sector
Conducted market research to inform campaigns, aligning with evolving student engagement trends
Writer
Queen’s Fashion Industry Network (QFIN)
Kingston, Canada
01.2021 - 01.2023
Authored compelling blog posts on luxury fashion trends and sustainability, positioning QFIN as a trusted resource for aspiring industry professionals
Organized content calendars and led editorial planning, ensuring timely delivery of engaging material
Partnered with industry leaders to generate exclusive insights and build QFIN’s network within the fashion industry
Marketing Coordinator
Queen’s Women in Leadership (QWIL)
Kingston, Canada
01.2021 - 01.2023
Spearheaded promotional campaigns across digital platforms, increasing member participation by 30%
Collaborated on content creation, maintaining alignment with organizational branding and objectives
Analyzed engagement metrics to refine strategies and optimize outreach efforts
Enterprise Marketing Intern
KPMG
Toronto, Canada
06.2022 - 08.2022
Conducted in-depth competitor analysis to identify strategic opportunities, delivering actionable insights for enhancing market positioning
Designed high-impact marketing materials and coordinated events, driving engagement with target audiences and bolstering brand visibility
Collaborated with cross-functional teams to streamline communication strategies, contributing to a 15% improvement in campaign effectiveness
Wealth Management Intern
Scotiabank
Toronto, Canada
06.2021 - 08.2021
Optimized account transfer procedures, reducing turnaround times by 25% and enhancing operational efficiency
Delivered exceptional client support, resolving inquiries promptly, and ensuring compliance with industry regulations to maintain high satisfaction rates
Supported data-driven decision-making by compiling detailed reports on customer trends and portfolio performance
Education
Bachelor of Commerce -
Queen’s University
Kingston, ON
05.2025
Skills
Technical Skills: Microsoft Office (Excel, Powerpoint), Adobe (Photoshop, Illustrator) R-Studio, SEO (Semrush, SEOPtimer), Inbound Marketing (Google Analytics, Hubspot)