Confident professional with a combined 5+ years of experience in content creation, office administration,
business operations and digital marketing
Excelled at analyzing and interpreting customers’ needs and renowned for exceeding their expectations
Adept at Sharepoint, JIRA, HTML5, CSS, Adobe Creative Cloud, WeVideo video editing, PC & MAC environments, Microsoft Office Suite, Social Media
Platforms, Wordpress, Sitecore, Siteimprove, Agile methodologies
Overview
8
8
years of professional experience
Work History
Digital Content Specialist
Canadian Cancer Society
08.2021 - Current
Developed innovative digital content strategies to promote events and services on cancer.ca, which assisted in reaching the yearly target increase of pageviews of 20-25%
Collaborated with the web development team to implement
recommended SEO changes outlined in Siteimprove, to maintain SEO scores for fundraising websites above an industry standard and achieved a 96.4 SEO score for the Our Stories section on cancer.ca
Managed all aspects of development and promotion of blog content on cancer.ca, which included writing, editing,
interviewing, and scheduling high-performing blogs to run as Facebook ads
Achieved year over year increases of unique monthly pageviews for the blog section on cancer.ca, for every month the ads have been implemented
Digital Content Developer
Nelson Education
11.2019 - 07.2021
Used a combination of data analysis, content audits and user research to make strategic content decisions
Successfully oversaw, constructed and assessed digital content, from project approval to live, including markup, integration of partner content and the creation of metadata and interactive content
Liaised with internal stakeholders regarding content accuracy, style, and presentation
Enhanced the student learning experience through updating EDWIN product HTML5 code to new company standards
Managed all communication with internal stakeholders during multiple
projects using JIRA, to share updates regarding the progress of projects
Content Coordinator
Nelson Education
02.2018 - 11.2019
Liaised with project managers during multiple ongoing projects, to create glossaries and table of content pages for textbooks, art and photo manuscripts, permission planning logs and content adaptation assessments
Regularly monitored the editorial team inbox, for marked-up textbook PDF pages when errors are found from authors, as well as bookings and catering orders for meetings
Managed all aspects of review panels for post-secondary textbooks and K-12 teacher’s resources, which included pitching interested teachers, reading and collating reviews, and processing payments for work
Marketing and Publicity Intern
HarperCollins Canada
07.2017 - 10.2017
Maintained advertising tracking grids, publicist assignment grids and the author event calendar to keep individuals updated with recent developments, as well as the marketing project calendar for every marketing meeting
Pitched ideas for The Savvy Reader blog; wrote articles in keeping with the editorial tone of the blog, and tweets for The Savvy Reader and the HarperCollins Canada Twitter accounts
Content Coordinator
Novella Magazine
09.2016 - 04.2017
Wrote restaurant pieces, film reviews, television reviews, listicles and actor interviews that were in keeping with the tone of the magazine, in order to attract new potential advertisers
Collaborated with photographers and publicity representatives to obtain excellent quality digital assets
Marketing and Publicity Intern
Cormorant Books
04.2016 - 05.2016
Compiled media contacts into multiple Excel databases, in advance of upcoming publicity tours. Responsible for overhauling the master media contact database, ensuring the entire list was constantly up-to-date
Scheduled book blogger media posts in advance of publicity tours
Education
Post Graduate Certificate - Book, Magazine And Electronic Publishing
Centennial College of Applied Arts And Technology
Scarborough, ON
07.2016
Bachelor of Arts - English Language And Literature & Sociology
University of Toronto
Toronto, ON
06.2015
Skills
Website Optimization
Adobe Creative Suite
Website Copy
Digital Marketing
Project Administration
Office Administration
Digital Content Creation
Social Media and Digital Platforms
Business Communications
Brand Management
Client Relations Management
Contract Execution
Timeline
Digital Content Specialist
Canadian Cancer Society
08.2021 - Current
Digital Content Developer
Nelson Education
11.2019 - 07.2021
Content Coordinator
Nelson Education
02.2018 - 11.2019
Marketing and Publicity Intern
HarperCollins Canada
07.2017 - 10.2017
Content Coordinator
Novella Magazine
09.2016 - 04.2017
Marketing and Publicity Intern
Cormorant Books
04.2016 - 05.2016
Post Graduate Certificate - Book, Magazine And Electronic Publishing
Centennial College of Applied Arts And Technology
Bachelor of Arts - English Language And Literature & Sociology
University of Toronto
Similar Profiles
Camryn IversenCamryn Iversen
Senior Cancer Information Specialist at Canadian Cancer SocietySenior Cancer Information Specialist at Canadian Cancer Society
Signature Programs Specialist at Canadian Cancer Society - CIBC Run for the CureSignature Programs Specialist at Canadian Cancer Society - CIBC Run for the Cure