Jordan Beasley

Seasoned Entrepreneur with a solid background in business management, operational planning and revenue generation. Hardworking, dedicated and resourceful leader with 40+ years in business. Ready to leverage experience and drive to pursue new professional challenges.

Companies Owned/Partnerships: Pool and Spa/Home Leisure (1992 – 2015)

Paradise Bay (Cgy)  Retail
Sunset Bay (Saskatoon/Regina) Retail

Spa Logic (Cgy/Edm) Wholesale, Import/Export
Created and designed multiple hot tub and spa designs, with both Jetting and hydrotherapy, Water hydraulics, shell design and construction, and cabinets, Floor, hardcovers, gazebos, and accessories.

Blue Falls Manufacturing (Edm/Coaldale) Manufacturing
Canada best managed companies award
Overcame 4000% 1-year growth
Corporate setup and development of multiple vertically integrated companies
Innovated and invented 7 major aspects of hot tub and spa design, operations, and construction that became industry standard
Invented products and processes that lower the environmental impact of spa use and manufacturing processes
First major spa manufacturer to use 3d printing and robotics in their manufacturing processes

Arctic Spa and Leisure Products (Edm) Retail, home leisure, landscaping (Hard and soft)
First Canadian store to incorporate, integrate, and grow the initial retail business selling hot tubs and spas to a complete backyard superstore including BBQs, Patio Furniture, Landscaping, hardscaping, soft scaping (Plants, Turf, and Trees), and decking, Lighting, fire and water features and patios. Both residential and commercial markets.

Arctic Spas (Worldwide) Manufacturing Distribution/Import/export
Grew our initial Single Hot tub and Spa Retail outlet to include 585 Retail outlets and a dealer network worldwide, 3 Canadian Manufacturing Factories, 5 Major Distribution centers worldwide, and a partnership with a Factory in China Manufacturing some of the components used in our spas.

Rising Dragon Ind. (China) Manufacturing plastics and fibreoptics
Arctic Spas Distribution (UK/Spain/USA/Australia/Ont) Distribution
ApolloSpas(USA) Manufacturing/Distribution/Retail/Wholesale
Pur Living (Edm): Retail, Import/Export, Residential and Commercial
Spa Assurance Co (Edm): Warranty Company Underwriter


Companies Owned/Partnerships: Water Management(2000 – 2015)

Micropure  Water Filtration; Pool and Spa Filtration Residential and Commercial
Invented and Designed Disposable Pool and spa Residential and commercial Filters
Invented the first complete water management system for spas and hot tubs

Micropure Environmental Solutions:  Wastewater, Drinking water, Lake water Management and Systems Innovation and Manufacturing: Governmental and Commercial
Invented and installed at the Clover Bar Wastewater Treatment Plant and the Wastewater Center of Excellence a wastewater filtration system that improves the effectiveness of the facility by 400%.
Initial product and process development and R&D on a product to clean up algae issues in lake water in Alberta.
Initial product and process development and R&D on a product to clean up and manage the industrial tailings ponds in Ft. Macmurray.
Initial product and process development and R&D on a product used in Industrial wastewater and production water management in the frac. Drilling and production and refining processes as well as industrial process Contaminated water management.

MES – Pur Products: Retail product line, Packaging and wholesale
Developed an environmental-based, product line from initial concept, raw material procurement and packaging to full commercialization for residential and commercial applications of Soil and Turf Additives, Pond and Lake Water management, and an industrial absorbent product for odor and contaminated liquid spills.

MES-Pur Turf(commercial): Commercial and residential turfgrass and soil management
Pur-Turf- Developed a Turfgrass and soil commercial Additive working with Olds College Turfgrass management Program for use in the golf course industry throughout North America

Companies Owned: Current and Holdings (1992 – 2024)

Treetop Playhouses Inc (Victoria/Cgy):  Specialized Residential construction
OCD Homeworks (Cgy/Victoria): Home Renovation and Organization
JBI Inc. (Edm/Cgy/Victoria): Holding company

Additional Business Highlights and Accomplishments

Member of the Edmonton Executive Assn for 8 years
Member of the Edmonton Petroleum Golf and Country Club
Director of Christmas Elves
Director and Founder of Kore Foundation

• Logical, realistic, practical, innovative problem-solving skills
• Solid, practical, and straightforward decision making
• Direct, methodical, persistent, and determined
• Honest, trustworthy, dependable, and responsible
• Intelligent, logical, and straightforward
• Dedicated and loyal with a high level of commitment
• Solid and rational counsel
• Self-sufficient, driven, and highly organized
• Exceptional and savvy business sense
• Focused, innovative, tenacious, and resourceful
• Open-minded and optimistic
• Grounded, realistic, and stable
• Kind, calm demeanor and stable character
• Strong values, integrity, and great common sense
• Great leader and team builder with high standards
• Leads by example and sees goals through till they're achieved

SPORTS PLAYED AND HOBBIES

• Football, Hockey, Soccer, Curling
• Competitive Skiing (Downhill, Slalom, GS)
• Volleyball, Track & Field, Baseball, Golfing
• Sailing, Surfing, Scuba, Swimming
• Cycling/Mountain Biking
• Horseback Riding

SPORTS COACHED OR INSTRUCTED

• Atom Level Hockey/Soccer/T-Ball
• Ski Instructor

Instruments Played

• Piano, keyboard, Bass, Violin, Guitar, Bass Guitar, Trumpet.

Charities and Foundations

• Kore Foundation (Edm/Cgy)
• Christmas Elves (Devon)