Jonathan Murnane
Los Angeles
Summary
Executive of Gaming and Entertainment leading global experiential and consumer marketing for entertainment brands. Builds international teams, shapes P&L strategy, and develops immersive programs for major clients across agency and brand settings. Connects creative direction with commercial growth, new business, and launch plans for proprietary properties.
Overview
18
18
years of professional experience
Work History
STRATEGIC CONSULTANT
FREELANCE
Los Angeles, CA
05.2017 - Current
- Advised clients on gaming and entertainment strategy, with a focus on esports growth opportunities, event marketing, and/or integrated marketing.
- Provided strategic counsel to investors, publishers, and talent on esports market positioning and expansion opportunities.
- Translated gaming and entertainment trends into practical recommendations for client growth and audience engagement.
- Aligned business priorities across gaming and entertainment stakeholders to support informed decision-making.
EVP/HEAD OF GAMING AND ENTERTAINMENT
GAMESQUARE
Dallas, TX
- 01.2025
- Drove cross-functional programs across gaming clients to align delivery, priorities, and stakeholder expectations.
- Developed strategic initiatives for Roblox, Activision, Epic Games, and other gaming clients.
- Created business development programs and shaped strategy for a proprietary property that was launching in 2026.
- Built and expanded an international marketing team across multiple agency subdivisions.
- Maintained senior client relationships, surfaced new opportunities, and strengthened satisfaction across active accounts.
- Led market research and multi-platform content strategy to inform gaming trends and brand objectives.
SVP/HEAD OF GAMING AND ENTERTAINMENT
NCOMPASS INTERNATIONAL
Los Angeles, CA
01.2023 - 01.2024
- Managed P&L ownership, overseeing program budgets up to $5M and business revenue of $10M-$20M while growing the business 75% year over year.
- Directed a multi-disciplinary 10-person team to design and launch experiential marketing programs for Activision Blizzard, Netflix, Ubisoft, Riot, and other clients.
- Led production, account management, strategy, brand development, and digital and social engagement across integrated client programs.
- Implemented social media protocols that increased engagement by 78% and reach by 176% within three months.
- Served on the Executive Leadership Team and developed strategic insights across clients and programs, establishing KPIs for physical and digital activations.
- Developed and executed Netflix's first-ever consumer activation for Geeked Week, blending creative across film, TV, and gaming titles into a unified brand experience.
- Balanced agency operations, client priorities, and stakeholder coordination while maintaining disciplined contract administration and vendor relationships.
Chief Operations Officer
IHEARTCOMIX
Los Angeles, CA
01.2021 - 01.2023
- Oversaw $10M P&L and daily operations for a creative marketing agency.
- Led production, account management, digital and social marketing, HR, and AP/AR teams across internal operations.
- Developed and implemented agency SOPs to standardize business practices and day-to-day execution.
- Built experiential and marketing strategies for Marvel, Disney, Peacock, Universal Pictures, and other entertainment clients.
- Directed an award-winning Guardians of the Galaxy Vol. 3 campaign with integrated activations and client-facing coordination.
- Produced the Sandbox Films Fire of Love campaign, contributing to its Academy Award nomination for Best Documentary.
- Managed creative agency operations with a focus on vendor relationships, budget forecasting, and partnership development.
Head of Global Experiential Marketing
ACTIVISION BLIZZARD
Los Angeles, CA
01.2009 - 06.2020
- Developed experiential campaign frameworks that aligned brand messaging, market trends, and corporate identity across multiple brands.
- Negotiated vendor contracts and strengthened service delivery through disciplined relationship management and contract administration.
- Produced post-event analysis reports with attendee engagement and ROI insights to guide future strategic refinements.
Education
Bachelor of Science - Broadcasting and Psychology
UNIVERSITY OF NEBRASKA OMAHA
Omaha, NESkills
- P&L management
- Account management
- Vendor relationships
- Brand partnerships
- Experiential marketing strategy
- Event production
- Digital and social engagement
- Integrated marketing campaigns
- Cross-functional leadership
- Partnership development
- Budget forecasting
- Contract administration
SIGNATURE ACHIEVEMENTS
- Ran operations for three different creative agencies, managing business P&Ls, overseeing multiple departments including production, digital and social engagement, account management and more. Created programs for variety of clients in music, film, and TV for clients like Disney, Marvel, Peacock, Universal, Spotify, Netflix, and more.
- Created, developed, and executed Call of Duty: XP, the largest event ever produced for the largest video game franchise in North America. XP was a multi-award-winning feat with numerous activations, from paintball on recreated game maps to VR experiences, a charity component, gaming tournaments, music concerts with triple-A talent, and hundreds of hours of content created. Managed over 10 different agencies, as well as multiple partnership teams.
- Established, implemented and led global experiential marketing department creating inventive brand experiences for blockbuster franchises like Call of Duty, Skylanders (#1 Kids game 2011-2016), Guitar Hero, and more.
RECOGNITION
- Events and Programs under my leadership have won over 30 industry awards including the Grand Effie, Gold Effie, Grand EX, Cannes Lion (Silver), numerous Event Marketer Awards, Game Marketing Awards, Reggie Awards.
- Recognized by BizBash as one of their “Most Innovative People.”
Timeline
SVP/HEAD OF GAMING AND ENTERTAINMENT
NCOMPASS INTERNATIONAL
01.2023 - 01.2024
Chief Operations Officer
IHEARTCOMIX
01.2021 - 01.2023
STRATEGIC CONSULTANT
FREELANCE
05.2017 - Current
Head of Global Experiential Marketing
ACTIVISION BLIZZARD
01.2009 - 06.2020
Bachelor of Science - Broadcasting and Psychology
UNIVERSITY OF NEBRASKA OMAHA
EVP/HEAD OF GAMING AND ENTERTAINMENT
GAMESQUARE
- 01.2025