Jonathan Mitchell
Simi Valley
Summary
Label Manager with 9+ years of experience at Platino Records, excelling in artist development and strategic digital marketing to enhance visibility and fan engagement. Skilled in coordinating cross-departmental teams and collaborating with major labels like Virgin Music/Universal for seamless artist release management. Proficient in data-driven content strategies and social media campaigns, leveraging expertise in Adobe Creative Cloud and analytics to drive measurable improvements in artist reach.
Overview
8
8
years of professional experience
Work History
Label Manager
Platino Records
Northridge / Simi Valley
11.2016 - 04.2025
- Directed multiple departments to enhance collaboration and efficiency.
- Created online campaigns for artists, utilizing analytics for performance optimization.
- Organized and led Zoom meetings with artists and management teams.
- Tracked, analyzed, and reported data on digital marketing campaign performance.
- Direct cross-departmental teams for artist campaigns, enhancing visibility and fan engagement.
- Lead strategic digital marketing initiatives, resulting in significant artist presence growth.
- Strong Understanding of DSP to create musical releases for artist and label growth
- Coordinate with Virgin Music/Universal for seamless artist release management.
- Organize and facilitate artist meetings, fostering collaboration and strategic planning.
- Coordinated live events showcasing artists like El Dasa and ENERO, handling logistics and ensuring smooth execution
- Develop data-driven content strategies, achieving measurable improvements in artist reach.
- Analyzed campaign performance metrics, providing actionable insights that informed future marketing strategies and improved outcomes.
- Create social media campaigns using latest trends for social media growth
Education
Associate of Marketing -
Woodland Hills
Woodland Hills05.2019
High School Diploma -
Canoga park
Canoga park05.2016
Skills
- Computer proficiency
- Microsoft Office Suite
- Office technology expertise
- Project coordination
- Adobe Creative Suite and Cloud
- Computer proficiency
- Microsoft Office Suite
- Office technology expertise
- Project coordination
- Adobe Creative Suite and Cloud
Languages
Spanish, English
COURSES
- Berkeley Coding Camp COMPSCI , Berkeley University
- Nov 2020 — May 2021
Timeline
Label Manager
Platino Records
11.2016 - 04.2025
Associate of Marketing -
Woodland Hills
High School Diploma -
Canoga park
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