Jonathan Loza
Rialto
Summary
Experienced with developing comprehensive marketing plans that align with business objectives. Utilizes consumer insights and market trends to craft targeted campaigns. Track record and foster strong team collaboration that drive real measurable results.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Manager
Kings Smokes & Vapes
08.2023 - Current
- Overhauled and managed all digital marketing efforts across multiple store locations including Instagram, TikTok, and Facebook.
- Led product photography, coordinated in-store promotions, and built content systems and internal communications for team operations.
Supervising Producer
UC Riverside, Student Recreation Marketing Team
08.2021 - 12.2023
- Filmed and edited promotional materials for the Rec Center, creating content for on-campus campaigns and digital promotions.
- Operated Sony A7iii and used Adobe Creative Suite to complete final assets for YouTube, Instagram, and internal marketing.
Stock Associate
Coach
11.2018 - 09.2020
- Worked alongside a small team of stock associates to bring and maintain new shipments.
- Collaborated with the visual team to organize and properly display my area of responsibility being men's small leather goods. Along with this I also assisted on the sales floor, maintaining the product on display and assisting customers to find their desired apparel.
Production Intern
Rialto News Network
08.2018 - 12.2019
- Operated live studio camera, audio mixer, and video switchboard for citywide televised meetings and programs.
- Assisted with studio setup and advanced hands-on experience in live broadcast production and crew operations.
Stock Associate
Metrie
06.2017 - 10.2018
- In this position I was tasked with creating molding display boards, which act as a form of brochure/menu for the companies buyers to show to independent consumers to choose their preferred choice. This tested my time management skills as well as working coherently with other team members to create a finished product.
Editing & PA Intern
PBS TV 24 KVCR
06.2016 - 08.2016
- Edited footage for over 8 televised community segments and assisted with pre- and post-production workflows.
- Supported live studio shoots as a camera operator and gaffer, and helped coordinate production scheduling and broadcast planning.
Education
Bachelor of Arts - Theatre, Film, and Digital Production
University of California, Riverside
Riverside, CA01.2023
Associate of Arts - Broadcasting & Cinema
Chaffey Community College
Rancho Cucamonga, CA01.2020
Skills
- Adobe Creative Suite (Premiere, Photoshop, Audition, Illustrator)
- Social Media Management & Content Calendars
- Brand Development, Strategy, and Digital Storytelling
- Photography, Lighting, and Visual Composition
- Davincii, Logic Pro, AVID, Final Draft
- Studio Camera, Audio & Video Switching
- Google Drive, Microsoft Office, Excel, Discord
Certification
Chaffey College
- Certificate in Video Production
- Certificate in Studio Production & Live Broadcasting
- Certificate in Post-Production Editing
- Certificate in Camera Operation & Lighting
- Certificate in Media Production Fundamentals
Licenses
- Valid California Driver's License
Languages
English
Native or Bilingual
Spanish
Professional Working
Timeline
Marketing Manager
Kings Smokes & Vapes
08.2023 - Current
Supervising Producer
UC Riverside, Student Recreation Marketing Team
08.2021 - 12.2023
Stock Associate
Coach
11.2018 - 09.2020
Production Intern
Rialto News Network
08.2018 - 12.2019
Stock Associate
Metrie
06.2017 - 10.2018
Editing & PA Intern
PBS TV 24 KVCR
06.2016 - 08.2016
Bachelor of Arts - Theatre, Film, and Digital Production
University of California, Riverside
Associate of Arts - Broadcasting & Cinema
Chaffey Community College