Jonathan Holloway
Vancouver,BC
Summary
Experienced marketing professional with a proven track record of driving results across 3 years. Skilled in competitive analysis, strategic planning, campaign management, and nurturing client relationships. Recognized for clear communication, sharp problem-solving abilities, and strong leadership in team settings.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Sales and Marketing Manager
Tiny Planet Digital
06.2021 - Current
- Built outbound sales division and strategy with scripts, process, proposals, and lead qualifications, resulting in over $50,000 in new business in the first 6 months
- Developed and implemented successful strategies for customer acquisition and retention, resulting in a 68% revenue increase YOY
- Spearheaded internal brand repositioning, leading strategic planning and brand guideline development for a unified brand identity across all channels and grow inbound inquiries by 20%
- Developed digital marketing strategy briefs for 25+ clients
- Managed and coordinated 5+ in-person and virtual events
- Hired and trained over 20 interns in various disciplines of marketing
- Created copy, graphic, and video content across 5+ company channels.
President and VP Internal Programming
Beta Theta Pi - UBC
05.2022 - 02.2024
- Planned and executed multiple events, generating over $35,000 in revenue over 2 years
- Created marketing strategy and content generating over 3,000 ticket sales over 6 events
- Fostered a community within and oversaw the efforts of the 57 member chapter
- Developed strategic partnerships and coordinated with various international key stakeholders.
Sales Associate
The Hockey Shop
09.2018 - 10.2020
- Enhanced customer experience while serving 25+ customers per day
- Attained reach of over 100,000 readers writing reviews and blogs on products, leading to increased website traffic and brand awareness
- Communicated with 10+ key accounts to ensure proper product communication
- Created purchasing orders for new product shipments in excess of $100,000
- Established organization and communication systems to increase warehouse capacity and efficiency, increasing capacity by 15% and reducing customer wait times by 20%
- Contributed to 10+ marketing and new product campaigns through content creation.
Education
Bachelor of Commerce - Marketing
University of British Columbia
Vancouver, BC04.2024
Skills
- Strategic Planning
- Sales Management
- Social Media Management
- Copywriting
- Data Analysis
- Mailchimp
- Wordpress
- Content Strategy Development
- Project Management
- Team Leadership
- Sales Tracking
Certification
- Google Fundamentals of Digital Marketing
- Ethical Market Research (TCPS2: CORE)
- Mailchimp Foundations
Interests
Event Planning and Management
New Technologies & AI
Design Thinking and Optimization
Consumer Behaviour
Sports
- Competitive Hockey Player
- Snowboarding
- Wakesurfing
Projects
Focus | New Venture Design @ UBC
2022-2023
Founded Focus, an assistive listening device designed to assist students with ADHD, Autism, and other learning disabilities stay engaged in lecture settings.
- Conducted in-depth discovery and feedback interviews with diverse stakeholders.
- Created a comprehensive 5-year financial model for the company.
- Designed a persuasive investor pitch to secure essential funding for expansion.
NGRUB | New Westminster Secondary School
2018
NGRUB is a student-run concession at New Westminster Secondary School.
- Achieved an exceptional 500% return on investment (ROI) over a 6-week period.
- Conducted a thorough student body survey to identify and cater to the most desired food.
- Formulated an effective marketing plan incorporating both print and digital channels, effectively promoting NGRUB to the school community.
- Established relationships with local vendors to source menu items at discounted prices.
Timeline
President and VP Internal Programming
Beta Theta Pi - UBC
05.2022 - 02.2024
Sales and Marketing Manager
Tiny Planet Digital
06.2021 - Current
Sales Associate
The Hockey Shop
09.2018 - 10.2020
Bachelor of Commerce - Marketing
University of British Columbia
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