Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Jonathan Halliwell

Summary

Dynamic Digital Content Specialist with proven expertise in YouTube channel growth at TVO. Skilled in content strategy development and strong SEO, I excel in building relationships to enhance audience engagement. Adept at optimizing digital channels, I leverage data analysis to drive user growth and implement best practices for content curation.

Overview

22
22
years of professional experience

Work History

Digital Content Specialist

TVO
02.2006 - Current
  • Support the growth, health, and experience for a select portfolio of TVO digital channels, including YouTube, Brightcove and Omny.
  • Work with Director of Digital Content Platforms and content owners to co-develop and execute ongoing channel strategies and tactics that attract, engage, and retain viewers and donors.
  • Execute and curate content titles and descriptions to ensure optimization for all channels.
  • Execute the day-to-day curation, posting and optimization of the channels, ensuring audience-appropriate level of consistency with tvo.org and broadcast experiences.
  • Optimize backlog and future content on select channels, including YouTube, by creating and optimizing titles, descriptions, tags, playlists, thumbnails, and end cards.
  • Pitch and execute platform-specific content treatments
  • Ensure consistency of TVO's catalogue across TVO.org, YouTube, OTT, and other digital channels.
  • Conduct ongoing data analysis and reporting on the channel portfolio.
  • Stay informed of platform and channel changes and trends, act as subject matter expert, and identify and recommend new opportunities and best practices for audience growth, awareness, and exposure.
  • Collaborate with marketing, content, data, and product stakeholders to drive user growth and engagement

Account Manager

Global Translations & Interpreters Services Inc.
07.2004 - 01.2006


  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Monitored, managed and reviewed various translated documents prior to delivery.
    Managed a large team of interpreters and ensured that their skill set and language matched the needs of our clients.
  • Managed a large team of interpreters and ensured that their skill set and language matched the needs of our clients.

F/X Specialist

State Street
03.2003 - 07.2004
  • Lead liaison for French institutional clients.
  • Responsible for the cancellation and amendment of all foreign exchange and treasury deals using multiple in-house applications.
  • Ensured timely payments and receipt instructions for clients by monitoring daily delivery and receipts of various currencies.

Education

Graduate of Radio And Television Performing Arts

Columbia Academy
Vancouver
02-2003

Bachelor of Arts - Film & Fine Art

University of Waterloo
Waterloo
04-1996

Skills

  • Content strategy development
  • Strong SEO and SEO writing skills
  • Strong writing and communication skills\
  • Proven ability to build relationships to achieve results
  • Strong aptitude and experience in planning, optimizing, and reporting
  • Proven expertise in the YouTube platform and the various executional strategies and tactics required to develop and grow a channel and channel audiences
  • Experience working in cross-functional teams, and in designing and managing projects to completion

Languages

English
Native or Bilingual
French
Professional Working
Italian
Professional Working

Timeline

Digital Content Specialist

TVO
02.2006 - Current

Account Manager

Global Translations & Interpreters Services Inc.
07.2004 - 01.2006

F/X Specialist

State Street
03.2003 - 07.2004

Graduate of Radio And Television Performing Arts

Columbia Academy

Bachelor of Arts - Film & Fine Art

University of Waterloo

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Jonathan Halliwell