JONATHAN GLICK
Toronto,ON
Summary
ENTREPRENEURIAL BUSINESS LEADER | SALES, MARKETING & BRANDING EXECUTIVE Goal-oriented manager with distinguished experience and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Overview
32
32
years of professional experience
Work History
Vice President of Sales and Marketing
Paris Kitchens
03.2023 - Current
- Developed overall marketing strategy and support implementation across all departments.
- Developed entirely new product catalog from start to finish
- Created marketing materials, websites, and showrooms to support, market, and promote sales
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Drove company branding efforts to increase market presence and brand recognition.
- Implemented annual marketing budget.
- Supported business development efforts and coordinated with outsourced marketing team on special campaigns.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Built relationships with customers and community to establish long-term business growth.
- Implemented systems and procedures to increase sales.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Delivered recommendations to long-term accounts to promote brand awareness to key audiences.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Drove sales by developing multi-million dollar contract sales.
- I managed accounts to retain existing relationships and grow share of business.
- Created sales and marketing initiatives and developed programs to accomplish shared objectives.
President
Myla Consulting
01.2022 - Current
- Collaborate and assist manufacturers and distributors in optimizing B2B sales strategies targeting large multi-store retail clients
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Support project management teams for optimal performance.
- Assisted clients in identifying untapped market opportunities and new market channels to expand their customer base
- Conducted comprehensive market research to identify emerging trends, competitive analysis, and customer preferences, enabling clients to make data-driven business decisions
- Provide strategic guidance in product development initiatives, including market demand analysis, concept testing, and product positioning strategies
- Developed and delivered training programs for sales teams to enhance their selling skills and improve customer satisfaction.
President, CEO
Cutler Group
01.2008 - 01.2022
- Reinvigorated and rebranded tired manufacturer wholesaling raw materials into modern, successful provider of kitchen cabinets, bathroom vanities, closets, home storage solutions, raw materials, and other products
- Designed modern contemporary product suite and developed partnerships that propelled company from $25M to $60M and 200+ employees
- Added $30M in incremental new business by creating product range that was stocked by all big box stores including Home Depot, Lowe’s, Rona, and Home Hardware, small independent stores, and ecommerce sites including Wayfair and Amazon
- Established relationships with retailers and differentiated products on quality, style design, and made-in-Canada story, successfully distinguishing brand from Chinese manufacturers
- Continuously looked for opportunities in market, becoming one of the largest bathroom cabinet manufacturers in North America
- Oversaw highly effective marketing campaigns that saw brand featured in numerous home design TV shows and publications, grow to 10K Instagram followers and 60K Facebook followers, and build followings on numerous other social media platforms, including Pinterest, Houzz, Twitter, and LinkedIn
- Grew eCommerce business to $12M, selling 3,000 units per month of bathroom vanities alone and becoming top-3 seller in category
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
- Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
- Built successful teams across marketing, sales, administration, customer service, and manufacturing
- In 2015, consolidated from 3 facilities to single 190,000 sq ft
- Analyzed industry trends and tracked competitor activities to inform decision-making.
- Represented organization at industry conferences and events.
- Cultivated company-wide culture of innovation and collaboration.
- Oversaw divisional marketing, advertising, and new product development.
- Facility, reducing costs by 25% through efficiencies in logistics and staffing
- Facilitated move to Lean manufacturing model, training staff and investing in management courses.
Director of Sales & Marketing
Cutler Forest Products
01.2002 - 01.2008
- Revitalized stagnant company to achieve personal sales of $3M in first year and grow from $22M to peak of $30M
- Led business development, marketing content creation, brand awareness initiatives, and customer engagement
- Established and created fabrication division offering value-added cut-to-size services to existing wholesale distribution customers which enabled Cutler to achieve higher margins on everyday commodity products
- Secured DIY handy panel retail program with both Lowes and Home Depot.
- Managed sales promotions and marketing strategies on major social media sites.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Suggested innovative ideas to increase sales and improve customer experience.
Corporate Account Director
Calvin Klein
01.2000 - 01.2002
- Managed corporate accounts at Sears, The Bay, Zellers, and Eaton’s in first role after moving to Canada.
- Grew territory 27% by building talented sales force.
- Established profitable partnerships in independent sector to grow corporate account base.
- Built relationships with customers and community to promote long-term business growth.
Independent Business Owner
Clayder Textile
01.1992 - 01.1999
- Grew a fabric wholesaler from ground up into trusted name for manufacturers, and eventually sold business.
Education
Bachelor of Commerce -
University of Cape Town
Cape Town, South AfricaQualified Plumber -
Building Industries Federation, S. Africa (BIFSA)
Cape Town, South AfricaSkills
- Team Building & Leadership
- Sales & Marketing
- Strategic Planning
- Business Development
- Forecasting
- Product Management & Diversification
- Pricing
- Account Management
- Sales Operations
- Contract Negotiations
- Territory Management
- Sales Targeting
Languages
Timeline
Vice President of Sales and Marketing
Paris Kitchens
03.2023 - Current
President
Myla Consulting
01.2022 - Current
President, CEO
Cutler Group
01.2008 - 01.2022
Director of Sales & Marketing
Cutler Forest Products
01.2002 - 01.2008
Corporate Account Director
Calvin Klein
01.2000 - 01.2002
Independent Business Owner
Clayder Textile
01.1992 - 01.1999
Bachelor of Commerce -
University of Cape Town
Qualified Plumber -
Building Industries Federation, S. Africa (BIFSA)
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