Jonathan Barichello
Oakville,Ontario
Summary
Results-driven Account Manager with 5+ years of experience in strategic account management, customer retention, and revenue growth. Proven track record in executing data-driven strategies, building lasting relationships, and leading high-impact client initiatives. Passionate about aligning business solutions with client objectives through a consultative sales approach.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Account Manager – Premium Revenue Retention – Toronto FC
MAPLE LEAF SPORTS & ENTERTAINMENT (MLSE)
Toronto, Canada
12.2021 - Current
- Manage a $3.1M portfolio, driving retention and revenue growth through strategic account management and tailored engagement. Currently service one of Toronto FC’s highest spending ticket holder groups consisting of 516 accounts.
- Developed a deep understanding of customer business needs and marketing goals, successfully exceeding retention targets by and average of 9.2% through consultative sales strategies and objection handling.
- Spearheaded the development of customized membership gifting and activation programs, including premium client gifting and VIP events.
- Recognized as a top performer in customer interactions, sales activities, and retention initiatives each quarter.
- Consistently offer premium level service through Toronto FC game day hosting initiatives and face-to-face meetings, deepening client relationships while adding value to their experience.
- Successfully sold over $150k in new business revenue through data-driven recommendations and customized solutions tailored to customer needs.
- Currently act as a key mentor and resource, training junior representatives to optimize retention strategies and operational efficiencies.
- Collaborate with our digital team to optimize Toronto FC app notifications and features tailored to our premium members.
Education
Sports Management
Brock University
St. Catharines, ON01.2018
Skills
- Strategic Account Management
- Business & Marketing Planning
- Customer Relationship Management
- Sales & Revenue Growth
- Program & Event Execution
- Stakeholder Communication
- Leadership & Mentorship
- Process Improvement & Efficiency
- Data-Driven Decision Making
- Microsoft Excel & CRM Systems
Community Outreach - Initiatives
- Led key donations initiatives, managing 2,500+ unused tickets valued at over $1M for children's charities.
- Member of MLSE’s Recognition & Celebration Committee, contributing to employee engagement strategies and process improvements.
Accomplishments
- MLSE's Head Collaborator Officer Award
Certification
- Earned a Certificate in The Strategy of Content Marketing (Coursera, University of California, Davis)
Timeline
Account Manager – Premium Revenue Retention – Toronto FC
MAPLE LEAF SPORTS & ENTERTAINMENT (MLSE)
12.2021 - Current
Sports Management
Brock University
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