Jonathan Bailey
Winnipeg,MB
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies and driving profits. Knowledge and expertise in market research, CRM systems, and design principles to create visually appealing marketing materials. Proven leadership skills evidenced by managing high-performing teams of 6 and working collaboratively with design, sales, and other cross-functional teams. Prepared to bring 7+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
8
8
years of professional experience
Work History
Marketing Manager
True North Sports + Entertainment, True North Sports + Entertainment Ltd
08.2021 - Current
- Create, deliver, and analyze over 30 marketing plans and summaries for campaigns and initiatives that consistently achieved targets for increased revenue
- Coordinate the buying and placing of traditional advertising for over 45 different campaigns
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions with over 15 + brands.
- Improved website visibility through development and implementation of SEO strategies with a 35% growth rate.
- Liaison between the marketing team and internal clients regarding project requirements
- Assist in the planning, execution, and analysis of fan development and data strategy projects
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Marketing and Event Manager
Bell MTS Iceplex, True North Sports + Entertainment Ltd
09.2019 - 08.2021
- Lead and engage all Bell MTS Iceplex Staff with their marketing and events
- Plan, organize and execute all events and tournaments that go through Bell MTS Iceplex
- Collaborate with cross-functional teams on the marketing for Bell MTS Iceplex
- Manage the media content including the website and social media for all banners
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Increased lead gen revenue by 40% year over year
Manager, Partnership Services
True North Sports + Entertainment, True North Sports + Entertainment Ltd
07.2018 - 08.2019
- Managed the execution of all aspects of a partnership agreement including branding, promotional activities and events (internal and external) valued at $2.2 million
- Coordinated/monitor all production and material related to the corporate partnership
- Coordinated all contracted partnership game production elements
- Developed promotions and/or activations for corporate partners
Account Service Representative
Winnipeg Jets, True North Sports + Entertainment Ltd.
06.2016 - 06.2018
- Provide exceptional customer service and support throughout the year to all Winnipeg Jets and Bell MTS Place patrons while demonstrating strong communication skills
- Assist in planning and execution of in-game promotions with Winnipeg Jets Hockey Club events
- Execution of the Jets Rewards program to ensure maximum engagement and participation by Season Seat Holders, Share Partners and Wait List members
- Balanced up to 850 accounts simultaneously, maintaining regular contact and professional relationships with each.
Education
Bachelor of Commerce (Honours) - Marketing & Entrepreneurship
Asper School of Business, University of Manitoba
2016
Skills
- Digital Marketing
- Campaign Management
- Budgeting and Allocation
- Data Analytics
- Social Media Platforms
- Brand Promotion
- Corporate Communications
- Media Buying
- Web Analytics
- Partnership Development
Technical Knowledge
- Microsoft Office Suite
- Creative Cloud Office Suite
- Google Analytics
- Asana
- Trello
- CRM with HubSpot
Accomplishments
- Young professionals who share a common desire to support local charities in the Winnipeg area
- Collaborate on ideas and ways to mentor underprivileged youth to develop them personally, academically and professionally
- Provide guidance to the school to maintain the program relevant to students and industry
- Make recommendations to the program
- Empower the school to go to Senior Academic Council and propose change
Ten Guys Charity for Winnipeg – Member 2017 – Present
Red River College - Marketing Steering Committee Member 2018 – 2021
Timeline
Marketing Manager
True North Sports + Entertainment, True North Sports + Entertainment Ltd
08.2021 - Current
Marketing and Event Manager
Bell MTS Iceplex, True North Sports + Entertainment Ltd
09.2019 - 08.2021
Manager, Partnership Services
True North Sports + Entertainment, True North Sports + Entertainment Ltd
07.2018 - 08.2019
Account Service Representative
Winnipeg Jets, True North Sports + Entertainment Ltd.
06.2016 - 06.2018
Bachelor of Commerce (Honours) - Marketing & Entrepreneurship
Asper School of Business, University of Manitoba
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