Jonalee Jones

• Sales Leadership: Oversaw sales teams across multiple retail locations, including high-traffic game nights and concerts, ensuring consistently met or exceeded sales targets.
• Inventory Optimization: Collaborated with the Director of Merchandise to enhance inventory movement, aligning stock levels with sales forecasts and improving overall inventory turnover.
• Online Sales Growth: Implemented strategic marketing initiatives, resulting in a significant increase in online retail sales.
• Training & Development: Developed comprehensive sales training manuals and best practices, improving team performance and streamlining staff onboarding.

• Team Management: Recruited, trained, and mentored a team of 25, optimizing talent and boosting productivity.
• Shrinkage Reduction: Achieved a 1% reduction in store shrinkage through effective loss prevention and trend identification strategies.
• Loyalty Program Expansion: Increased loyalty program sign-ups by 60% through targeted sales tactics and enhanced employee training.
• Sales Enhancement: Raised the average dollar sale by $30 per customer by improving units per transaction and strengthening employee product knowledge.

• Employee Lifecycle Management: Oversaw the full employee lifecycle for over 500 staff, from onboarding to performance management and exit.
• Training Development: Created and facilitated yearly Corporate Orientation and TEAM (Techniques for Effective Alcohol Management) training, resulting in over 900 successful certifications.

Food & Beverage Management: Played a key role in redesigning the food and beverage experience, enhancing service quality and operational efficiency.

Customer Service: satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

• Sales Maximization: Supported the back-of-house team in optimizing operational efficiency, including stand layout and display.
• Marketing Partnership: Collaborated with marketing to increase guest awareness and product quality through effective in-house advertising.

• Retail Management: Managed a team of 20+, overseeing all aspects of retail sales, staffing, and productivity.
• Product Selection: Revamped product offerings and executed renovations to enhance the guest experience, resulting in a 20% year-over-year growth.
• Vendor Relations: Expanded the logo wear program from 5% to 30% of yearly sales by working closely with new vendors.