Communications professional with proven track record in developing and implementing successful communication strategies. Skilled in enhancing brand messaging and fostering positive media relationships. Known for strong team collaboration and adaptability to changing needs, ensuring reliable outcomes.
Proven ability to effectively manage media relations and internal communications. Demonstrated expertise in stakeholder engagement and crisis communication.
Overview
6
6
years of professional experience
Work History
Communications Professional
Newfoundland and Labrador (NL) Health Services
02.2022 - Current
Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda
Established and managed relationships with key media contacts to determine optimal coverage of organization’s initiatives
Oversaw website copy and social media platforms
Coordinated and directed communications activities to align with corporate strategic goals
Acted as point of contact for inbound media related calls
Supported public relations managers with writing, researching and preparation of materials
Conducted media relations and responded to media requests for information
Prepared or edited organizational publications such as employee newsletters or annual reports for internal or external audiences
Produced and distributed brochures, newsletters and press kits
Managed multiple stakeholders' interests and needs.
Streamlined internal communication processes, improving team collaboration and productivity.
Managed crisis communications with timely and appropriate responses, mitigating potential negative impacts on the company''s reputation.
Established strong working relationships with key media contacts, ensuring positive publicity for clients'' achievements or announcements.
Wrote compelling press releases, articles, and op-eds that generated significant media coverage for clients.
Collaborated closely with executive leadership to develop corporate narratives aligned with company objectives and values.
Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
Created social media content across multiple platforms according to content calendars and promotion schedules.
Maintained corporate website using content management systems and associated plugins.
Communications Coordinator
Coast to Coast Communications
01.2019 - 02.2022
Develop and implement internal communications strategies and plan to increase employee performance
Engage, align, and inspire employees within Coast to Coast Communications vision and business strategies
Write a variety of different content to support communications and marketing efforts, including newsletters, website copy, brochures and press releases
Respond to media inquiries and maintain relationships with the media
Coordinate volunteers, support staff, vendors and more to support promotional events
Worked closely with Directors to maintain optimum levels of communication to effectively and efficiently complete projects
Achieved success working within tight deadlines and a fast-paced work environment
Wrote and edited content for operations, marketing and public relations needs.
Delivered clear, concise reports to senior leadership on the effectiveness of various communication strategies.
Improved employee satisfaction by fostering open communication channels and addressing concerns promptly.
Collaborated with senior leaders to offer recommendations and creative communications solutions to drive results across multiple programs.
Monitored industry trends and competitor activities to inform ongoing communication strategy adjustments.
Spearheaded employee training programs in effective communication techniques, elevating overall team performance.
Community Manager
The Navigators (Musical Group)
04.2019 - 01.2021
Analyzed and reported social media and online marketing campaign results
Conducted daily updates to social media profiles to boost company online presence
Monitored online presence of company's brand to engage with users and strengthen customer relationships
Set, plan and implemented social media and communication campaigns and strategies
Provided engaging text, image and video content for all social media and professional accounts
Responded to customer concerns in a timely manner
Built relationships with customers, industry professionals and journalists
Organized and managed events to boost brand awareness
Expanded reach of existing programs through tactical marketing campaigns targeting underrepresented populations.
Strengthened brand identity by organizing impactful events that showcased the organization''s values and goals.
Education
Public Relations - Public Relations
Ryerson University
12-2021
Bachelor of Arts - English Literature
Memorial University
St. John's, NL
01.2012
Skills
Ability to write, edit and deliver a wide range of professional communications materials to various audiences
Superior interpersonal and consultation skills
Ability to form strong relationships and partnerships
Proofreading
Corporate messaging and speechwriting
Problem-solving aptitude
Skilled in layout and design
Well-versed in research and public relations knowledge
Ability to prioritize and plan effectively
Ability to establish strong, positive relationships with diverse groups of internal and external interest holders
Strong organizational, planning and time management skills
Ability to write, edit and deliver a wide range of professional communications materials to various audiences
Superior interpersonal and consultation skills
Ability to form strong relationships and partnerships
Developing compelling communication materials for print, website, digital and social media
Student Legal Administrative Assistant at Government Of Newfoundland And LabradorStudent Legal Administrative Assistant at Government Of Newfoundland And Labrador