Summary
Overview
Work History
Education
Skills
Timeline
Generic
JON LUITWIELER

JON LUITWIELER

Langley

Summary

Experienced Sales & Operations Manager with over 20 years of multi-unit sales & operations expertise. Proven track record in optimizing of market strategies to help deliver performance goals while optimizing profitability and collective unit (locations) relationships. A leader in addressing unit needs while delivering performance expectations on the retail and wholesale level. An advocate of KPI monitoring/goal setting/mentoring. Price, product, and promotionally driven with logistics and profitability in mind. An engaged based leader who communicates with and visits the field locations often. Has the ability to balance inventory in a fair and equitable way so as to make sure sales are optimized. Has been a leader and mentor to hundreds of employees and managers (direct reports), guiding them through planned operations/promotions leading to maximum sales. Also has over 20 years of experience in on-boarding new employees to off-boarding employees. I encourage and motivate others through teamwork and collaboration, leading by example. Extremely well versed in customer service & satisfaction and even completed Disney's Approach to Quality Service at the Disney Institute in Orlando. Can effectively schedule tasks and employees, act upon urgency, meet deadlines, and multi-task different projects at the same time. Member of the Dean's List while acquiring B. Arts at Mount Royal University in Calgary. Well traveled within North America visiting locations (stores/units) and is well versed in the Canadian marketplace (holds a passport). I am extremely proficient in Excel, Word, Outlook and Powerpoint having created many complicated spreadsheets and presentations. I have vast knowledge of the clothing industry including leather and motorcycle accessories. I am also an avid fan of Harley-Davidson and currently own 2 Harley's (a 2023 Road Glide Special and a 2004 Road King Classic). I love road trips, having just completed this month, a trip to Daytona, Florida visiting almost every Harley dealership along the way including some of the largest such as High Desert H-D in Boise, Idaho, Las Vegas H-D in Las Vegas, NV, Scottsdale H-D in Scottsdale, AZ, Barnett H-D in El Paso, Texas, Adamec H-D in St. Augustine, Florida, Teddy Morse's Daytona H-D, as well as every other H-D dealership in-between all those along Interstate 10 going west to east (collecting dealer stickers and t-shirts as I went along) finally reaching Daytona during Bike Week and visiting the Harley Davidson exhibit at the Daytona International Speedway.

Overview

2026
2026
years of professional experience

Work History

Sales

S2S Motorsports Langley
2024 - Current
  • Participated in onsite and webinar-based sales trainings and attended sales meetings.
  • Made sure that inventory on sales floor was built and presented properly to boost sales and meet company demands.
  • Collaborated with General Manager to make strategic sales decisions.
  • Cultivated inbound sales inquiries to successfully convert leads to sales appointments.
  • Ensure that all Manufacturer incentives are being well advertised and that all advertising media/materials are presented on products for customers to see in showroom.
  • Work with sales managers and general manager to maximize profits in units sold, including financing deals.
  • Ensure customers know about parts, accessories, and service - either adding to the deal, or at the very least introducing them to each department so that future revenues are booked and realized.
  • Delivering sold units to customers - explaining throughout the process the unit operations and parts and services we offer.
  • Introducing customers to moto-clothes and allowing them to shop for clothing and accesories.
  • Maximizing on-line leads, walk-ins, and making sure new and current employees are trained to greet customers and close deals.
  • Held sales coaching sessions.
  • Managed back-office sales team through coaching and sales technique training.
  • Reviewed sales goals, department performance and sales opportunities to predict buying needs.
  • Drafted sales contracts and warranty documents to facilitate sales transactions.
  • Improved monthly sales with successful marketing, sales and customer relations approaches.

General Manager

1197610 BC Ltd.
05.2019 - 11.2023
  • The company owns QSR franchises (quick service restaurants). Led the capitalization and franchise acquisition then continued to oversee the sales and operational aspects of the business. Oversaw on-boarding and training of employees, forecasting, budgeting, inventory ordering and control, local marketing, sales, and daily operations.
  • Streamlined employee costs through proper training and scheduling
  • Developed a successful relationship with the head Franchisor and implemented best practices to improve operations
  • Increased sales through tactical improvements within the team members
  • Brought inventory under control and realized significant savings
  • Ranked in the top 3 percentile in North America of Overall Customer Satisfaction

Regional Sales Manager

Boutique of Leathers/Open Road
10.2013 - 05.2019
  • Regional Sales Manager/Operations Director for a Western Canadian chain of retail leather goods stores. Sku's included leather fashion, leather motorcycle wear, boots, helmets, gloves, and motorcycle parts & accessories. Facilitated online sales. Managed day to day operations of all stores in Western Canada including creating sales targets, reaching sales targets, monitoring KPI's and acting upon below target KPI's through training, communication, direction, and mentorship. Directly involved with hiring management team and/or relocating managers.
  • Point person on new store locations and store relocations including lease negotiations.
  • Created yearly sales targets for each location (broken down into monthly and daily targets)
  • Management training (also on-boarding & off-boarding)
  • Inventory control including management of inventory between stores to maximize sales
  • Implementation of promotions and sales
  • Trade Show booth management including staffing, inventory and sales (3 per year x 6 years - Calgary, Edmonton, & Vancouver Motorcycle Shows)

District Manager

West 49, Inc
01.2009 - 10.2013
  • District Manager with a portfolio of stores spanning the 4 Western Provinces. Provided Operational support in mall based locations which included ensuring sales targets were met and inventory levels were under control. On-boarded and off-boarded management as required. Used KPI measurements to identify and rectify areas of improvements - also used KPI's as a tool to provide locations with targets in order to reach sales goals.
  • Ensure each location reached and exceeded their sales goals weekly/monthly
  • Inventory control
  • Regular visits to stores across the provinces to ensure operational standards
  • Implemented, monitored, and summarized (through post-mortem reports) promotions and sales

District Manager

Famous Players / Landmark Cinemas
01.1996 - 01.2009
  • District Manager with a portfolio of a large group of movie cinemas across Western Canada.
  • Operational support in the revenue areas of box-office and concession sales
  • Film booking
  • Monitoring Concession inventory control in each location
  • Member of the "think-tank" team which helped come up with the Silvercity concept
  • Directly in charge of new location openings

Education

B. Arts -

Mount Royal University

Skills

  • Business Strategy & Network Development
  • Able to recognize dealer (location) needs and address any issues Deliver the expectations of the business plan using logic, goal setting, metrics (KPI's), employee management, and customer service Aid in short and long term needs as required by dealers and/or any other departments and/or headquarters
  • Effective Leader/Mentor
  • Able to lead sales and operations teams so that they perform effectively while developing their skillsets Using experience and proven methods to obtain results and continue driving performance results within the product and service sectors
  • Retail & Wholesale Sales
  • Promotions & Marketing Execution
  • Customer Service
  • Analytical and Metric (KPI) Skills
  • Inventory Control & Management
  • Relationship Building Skills
  • Teamwork & Collaborative Based
  • Self-directed & Multi-task Oriented
  • Exceptional Communication Skills
  • Employee Leadership
  • Exceptional Microsoft Program Skills
  • Microsoft Word
  • Microsoft Excel
  • Microsoft Outlook
  • Microsoft Powerpoint
  • Travel Prepared

Timeline

General Manager

1197610 BC Ltd.
05.2019 - 11.2023

Regional Sales Manager

Boutique of Leathers/Open Road
10.2013 - 05.2019

District Manager

West 49, Inc
01.2009 - 10.2013

District Manager

Famous Players / Landmark Cinemas
01.1996 - 01.2009

Sales

S2S Motorsports Langley
2024 - Current

B. Arts -

Mount Royal University
JON LUITWIELER