Self-motivated professional with excellent marketing, sales, customer service, and content creation skills. Skilled in working under pressure and adapting to new situations and challenges to best enhance an organization. Articulate, forward-thinking and resourceful team player.
Overview
28
28
years of professional experience
Work History
Owner
Swantech Energy Solutions Ltd.
03.2013 - Current
Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
Diversified revenue streams by exploring new markets and developing innovative products or services tailored to those markets' needs
Managed financial aspects of business, including budgeting, financial reporting, and tax preparation.
Implemented marketing strategies to increase brand awareness and attract new customers.
Negotiated contracts with suppliers for better pricing and terms, reducing overall business costs.
Oversaw daily operations, ensuring team members completed all tasks accurately and efficiently.
Grew business revenue by identifying new market opportunities, implementing targeted marketing strategies, and creating e-commerce platform.
Managed creation and ongoing development of two website projects from inception to completion.
Increased website traffic by consistently producing high-quality, SEO-optimized content.
Integrated AI Content into our online platforms, including content creation, optimization, and fact-checking.
Partner
Lighten Up LED Canada
04.2012 - 03.2013
Collaborated with business partner to develop new LED lighting business focused on residential and small business customers.
Created e-commerce platform to increase sales across Ontario.
Evaluated suppliers to identify best-fit partners based on quality, service, and pricing factors.
Optimized inventory management through accurate forecasting and planning techniques.
Improved monthly sales with successful marketing, sales and customer relations approaches.
Developed strong relationships with key clients to encourage repeat business and referrals.
Increased company and product awareness by developing and implementing targeted marketing campaigns.
Managing Partner
Multiple Companies
10.1996 - 12.2012
Developed comprehensive business plans that led to significant revenue growth and expansion opportunities for multiple hospitality companies.
Oversaw financial management, including budgeting, forecasting, and analysis, ensuring fiscal responsibility and profitability.
Drove innovation initiatives that resulted in unique service offerings for clients while differentiating our locations from competitors.
Enhanced brand visibility by developing and implementing targeted marketing campaigns.
Boosted sales by designing and executing creative email marketing campaigns.
Developed visually engaging marketing materials to support special events and promotions.
Led development of company website to increase brand awareness.
Managed diverse team, fostering positive work environment and high employee satisfaction.
Enhanced employee performance by designing and implementing comprehensive training programs.
Championed continuous improvement initiatives that enhanced operational performance across all departments.
Education
Honours B.Comm. - Finance & Marketing
University of Windsor
Windsor, ON
04.1990
Bachelor of Arts - History And Political Science
Trent University
Peterborough, ON
04.1987
Skills
Business Management
Marketing
Negotiation
Direct Sales
Content Curation
Copywriting
Languages
English
Native or Bilingual
Timeline
Owner
Swantech Energy Solutions Ltd.
03.2013 - Current
Partner
Lighten Up LED Canada
04.2012 - 03.2013
Managing Partner
Multiple Companies
10.1996 - 12.2012
Honours B.Comm. - Finance & Marketing
University of Windsor
Bachelor of Arts - History And Political Science
Trent University
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