Joleana Azpeitia
Santa Clara
Summary
Sales leader with proven ability to drive revenue growth and enhance team performance. Expertise in sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results. Known for leadership, communication, and problem-solving skills.
Overview
37
37
years of professional experience
Work History
Director of Sales
Aimbridge Hospitality Group
02.2023 - Current
- Responsible for Hilton Garden Inn Milpitas and assist sister hotels when needed
- Achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives - 2024 Annual budget was increased by 10% - Awarded the VIP Incentive Trip
- Direct, organize and execute sales activities to maximize the hotel's market share in Negotiated and Group Segmentation
- Pro-actively perform outside sales calls to develop leads and generate new business
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Collaborate with GM and DORM on pricing strategy for all segmentations
Dual Director of Sales
Island Hospitality
09.2022 - 02.2023
- Responsible for Residence Inn Silicon Valley I and II
- Developed strong client relationships through effective communication and negotiation tactics, resulting in increased revenue.
- Oversee operations of the hotel sales department including but not limited to direct sales follow-up sales administration hiring of staff training, managing and coaching.
- Maintain market awareness to ensure the ability to predict revenue opportunities and set pro-active strategies.
- Monitor production of all top accounts and evaluate trends within the Santa Clara County market.
Director of Sales Support
OTO Development Group
05.2019 - 02.2023
- Provide Task Force support to OTO Development Northern California Territory
- Responsible for group sales from the SMERF and Corporate markets in addition to providing leadership and mentorship to Sales & Catering Team through one-on-ones, setting strategic action plans and weekly sales trainings
- Handled hiring, coaching, counseling and disciplinary action when required
- Developed measurable targeted action plans for account penetration and growth
- Contributed to annual budget planning activities by analyzing historical data trends while considering future business objectives.
- Increased sales revenue by implementing effective support strategies and streamlining processes for the sales team.
Regional Area Director of Sales
Shashi Hotel Group, CA
08.2017 - 05.2019
- Responsible for 5 hotels (Aloft Cupertino, Aloft San Jose Cupertino, Aloft Sunnyvale, Hilton Garden Inn Mountain View and The NEST Palo Alto) in the San Jose, Cupertino Area
- Responsible for group sales from the SMERF and Corporate markets in addition to providing leadership and mentorship to Sales & Catering Team through one-on-ones, setting strategic action plans and weekly sales trainings
- Handled hiring, coaching, counseling and disciplinary action when required
- Developed measurable targeted action plans for account penetration and growth
Senior Area Manager, Western Region - Business Travel Sales
DoubleTree by Hilton Ontario Airport, CA
10.2006 - 08.2017
- Responsible for account development and management of Corporate Negotiated, Local Negotiated and Consortia accounts to maximize room revenue, occupancy and average rate
- Prospect companies and effectively qualify leads to uncover new business
- Participate in the development and implementation of the annual Marketing Plan as it pertains to Individual Travel market segments to be utilized in the achievement of revenue goal
- Maintain preferred status in top Consortia/Mega Agencies with monthly sales calls & presentations to top producing local and top feeder city agencies to maximize revenues
- Conduct weekly sales calls to existing Corporate accounts in an effort to maximize relationships and increase market share
- Represent 22 Hilton Managed properties within the Western Region – uncovering new and existing opportunities to cross-sell within the cluster
- Champion New Managers training and assist with pending open positions
Director of Sales & Marketing
Sheraton Fairplex Pomona, CA
03.2006 - 10.2006
- Worked with General Manager and other department heads to prepare, present and implement an effective marketing plan and budget
- Supervised sales and catering operation with a team of seven employees
- Handled hiring, coaching, counseling and disciplinary action when required
- Developed measurable targeted action plans for account penetration and growth
Director of Sales & Marketing
Sheraton Ontario Airport, CA
09.2005 - 03.2006
Senior Sales Manager
Sheraton Fairplex Pomona, CA
04.2004 - 09.2005
Senior Sales Manager
Sheraton Ontario Airport, CA
08.2003 - 04.2004
Senior Sales/Catering Manager/Director of Sales
Ayres Suites and Country Side Suites, Ontario, CA
07.2001 - 08.2003
Executive Conference Manager
Ayres Suites and Country Side Suites, Ontario, CA
06.1998 - 06.2001
Sales Coordinator
Ayres Suites and Country Side Suites, Ontario, CA
09.1997 - 05.1998
Sales and Catering Administrative Assistant
Red Lion Hotel, Ontario, CA / DoubleTree Ontario Airport, CA
01.1995 - 09.1997
Reservation Agent
Red Lion Hotel Ontario, CA
03.1994 - 01.1995
Front Desk Agent/PBX
Red Lion Hotel Ontario, CA
08.1993 - 03.1994
Office Administrator
Kmart, Riverside, CA
05.1988 - 02.1993
Education
Under Graduate Education -
Riverside Community College
01.1992
Skills
- National and Local Rate Contract Negotiations
- Account Management and Retention
- Prospecting and New Business Development
- Budgeting and Expense Management
- Training and Development
- Analytical Thinking and Problem Solving
- Revenue Management
- Customer Service Excellence
- Revenue growth
Timeline
Director of Sales
Aimbridge Hospitality Group
02.2023 - Current
Dual Director of Sales
Island Hospitality
09.2022 - 02.2023
Director of Sales Support
OTO Development Group
05.2019 - 02.2023
Regional Area Director of Sales
Shashi Hotel Group, CA
08.2017 - 05.2019
Senior Area Manager, Western Region - Business Travel Sales
DoubleTree by Hilton Ontario Airport, CA
10.2006 - 08.2017
Director of Sales & Marketing
Sheraton Fairplex Pomona, CA
03.2006 - 10.2006
Director of Sales & Marketing
Sheraton Ontario Airport, CA
09.2005 - 03.2006
Senior Sales Manager
Sheraton Fairplex Pomona, CA
04.2004 - 09.2005
Senior Sales Manager
Sheraton Ontario Airport, CA
08.2003 - 04.2004
Senior Sales/Catering Manager/Director of Sales
Ayres Suites and Country Side Suites, Ontario, CA
07.2001 - 08.2003
Executive Conference Manager
Ayres Suites and Country Side Suites, Ontario, CA
06.1998 - 06.2001
Sales Coordinator
Ayres Suites and Country Side Suites, Ontario, CA
09.1997 - 05.1998
Sales and Catering Administrative Assistant
Red Lion Hotel, Ontario, CA / DoubleTree Ontario Airport, CA
01.1995 - 09.1997
Reservation Agent
Red Lion Hotel Ontario, CA
03.1994 - 01.1995
Front Desk Agent/PBX
Red Lion Hotel Ontario, CA
08.1993 - 03.1994
Office Administrator
Kmart, Riverside, CA
05.1988 - 02.1993
Under Graduate Education -
Riverside Community College
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