Adobe Suite
Johny Mariafrancis
Waterloo,ON
Summary
A seasoned Art Director whose expertise has left an indelible mark on some of the world's most iconic brands. With a distinguished career spanning seven years, this visionary creative has effortlessly navigated the diverse landscapes of traditional and digital advertising, infusing each project with a unique blend of innovation and storytelling.
From the luminous halls of YouTube to the prestigious pages of Forbes and the spirited realm of Heineken, have been a testament to the power of imagination. With an unwavering commitment to elevating brand narratives, their influence can be seen etched into the global consciousness, capturing hearts and minds with every pixel and brushstroke.
Overview
12
12
years of professional experience
Work History
Art Director
Dentsu India
03.2023 - 06.2023
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Directed and supervised team of designers to create award-winning visual media campaigns.
- Monitored industry trends to keep creative materials fresh and engaging.
- Contributed to creative process through original ideas and inspiration.
- Implemented artistic vision to give art purpose and meaning.
Art Director
Wunderman Thompson
12.2019 - 03.2021
- Contributed to creative process through original ideas and inspiration.
- Presented concepts, copy and art during internal and client reviews.
- Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Developed artistic visual products while working within defined technical constraints.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Created innovative advertising campaigns that successfully generated increased brand awareness and recognition.
- Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
Art Director
Banana Brand Works
09.2018 - 12.2019
- Contributed to creative process through original ideas and inspiration.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Exercised and demonstrated use and mastery of elements of design to meet goals.
- Enforced uniform style guide for project consistency across contributors.
- Implemented artistic vision to give art purpose and meaning.
- Presented concepts, copy and art during internal and client reviews.
Art Director
Ampersand Communications
12.2017 - 08.2018
- Contributed to creative process through original ideas and inspiration.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Exercised and demonstrated use and mastery of elements of design to meet goals.
- Managed technological considerations to transform and manipulate artwork.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
Junior Art Director
Rapad Chakra Ventures
11.2015 - 10.2017
- Contributed to creative process through original ideas and inspiration.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Enforced uniform style guide for project consistency across contributors.
- Implemented artistic vision to give art purpose and meaning.
Senior Graphic Designer
Showspace Events
11.2014 - 10.2015
- Met with customers to present mockups and collect information for adjustments.
- Created digital image files for use in digital and traditional printing methods.
- Developed creative design for print materials, brochures, banners, and signs.
- Completed final touches for projects such as images sizes and font selection.
- Completed final touches for projects before rollout.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
Senior Creative
Eblitz Creations
08.2012 - 03.2013
- Cultivated professional working relationships with merchandising and sales departments, suppliers and clients.
- Mentored other designers, providing guidance and support to help generate work on time and within project parameters.
- Utilized expertise and current best practices to verify quality of images, content and brand compliance.
- Determined size and arrangement of illustrative material and copy to develop graphics and layouts for product illustrations, company logos and internet websites.
- Transformed ideas into beautiful designs used in identity branding campaigns.
Imaging Specialist
Amazon.in
10.2011 - 08.2012
- Retouch studio images of various products based on Amazon imagery guidelines.
- Remained informed on current regulations, especially concerning research industry and document creation.
- Able to manage e-commerce quantum when it comes to daily deadlines
- Skilled enough to use different tools of Photoshop to make the product imagery look clean.
- Will maintain daily work plan and updating the same in portal.
Education
P G Diploma - Broadcasting Media And Performance
Conestoga College
Kitchener, ON08-2023
Bachelor of Arts - Visual Communications
Loyola College of Arts And Science
Chennai04-2010
Skills
- Corporate identity branding
- Photographic editing
- Creative team leadership
- Marketing expertise
- Design understanding
- Deadline-oriented
- Campaign development
- Visual communication expertise
Accomplishments
- Supervised team of 8 staff members.
- Collaborated with team of 15 in the development of YOUTUBE INDIA CAMPAIGN
- Won Regional Awards for Graphic Design projects.
Software
Google Workspace
Corel Draw
Microsoft Office Suite
Softwares
I use the latest design tools and software to create stunning visual designs that capture the essence of my client's brand. I am well-versed in using Adobe Photoshop, Illustrator, Premiere, After Effects, Lightroom, and InDesign. Additionally, I am proficient in working with Microsoft Suite, Google Workspace, and Canva.
Timeline
Art Director
Dentsu India
03.2023 - 06.2023
Art Director
Wunderman Thompson
12.2019 - 03.2021
Art Director
Banana Brand Works
09.2018 - 12.2019
Art Director
Ampersand Communications
12.2017 - 08.2018
Junior Art Director
Rapad Chakra Ventures
11.2015 - 10.2017
Senior Graphic Designer
Showspace Events
11.2014 - 10.2015
Senior Creative
Eblitz Creations
08.2012 - 03.2013
Imaging Specialist
Amazon.in
10.2011 - 08.2012
P G Diploma - Broadcasting Media And Performance
Conestoga College
Bachelor of Arts - Visual Communications
Loyola College of Arts And Science
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