John R. Scott Jr.
Tustin,CA
Summary
Results-driven digital marketing and marketing ops strategist with 10+ years of experience driving revenue growth and enhancing customer engagement across medical device, legal, and entertainment sectors. Skilled in developing omnichannel marketing campaigns, implementing marketing technology solutions, and optimizing sales enablement tools to deliver measurable business outcomes.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Senior Manager, Digital Marketing Ops & Analytics
Edwards Lifesciences, Surgical Business Unit
10.2021 - Current
- Manage all product digital marketing. Administer the field sales support and training tools (Showpad/Showpad Coach). Design and disseminate key internal communications.
- Create and execute multi-platform digital marketing programs to support US sales, including targeted email campaigns, account based advertising and social media initiatives.
- In charge of design, optimization and usage instruction for the US sales support tool (Showpad).
- Collaborate with Sales Training to create, organize and upload courses and curriculum (onboarding, meeting pre-work, etc.) to the Showpad Coach training platform.
- Manage multiple agencies/vendors that assist with display advertising, digital content creation and project management.
- Work with the SVP of Sales & Marketing on her division-wide, monthly newsletter. Work with the Field Sales Council on their quarterly newsletter. Work with PMs and Sci-Comm on their bi-monthly scientific publications newsletter.
- Manage the digital marketing budget.
Manager, Digital Marketing
ENDOLOGIX
01.2018 - 01.2021
- Manage the digital marketing budget and team in charge of projects (SEO initiative, website rebrand, sales support apps/tools), social media accounts, marketing automation, and content management.
- Create and execute multi-platform marketing programs to support US and international sales including tools, social media initiatives, event marketing, and automated email campaigns.
- Develop departmental KPIs and report to senior leadership via project dashboards to track against monthly, quarterly and annual goals.
- Manage projects and collaborate with sales, marketing, physician engagement and product managers to support the brand and drive sales.
- Assisted in the creation of the company’s social media policy and training of the US sales team.
- Conduct product and market research and analysis to identify trends, industry positioning and competitor initiatives to find and exploit new opportunities.
Marketing & Communications Manager
Danaher
01.2016 - 01.2018
- Lead the MarCom team in charge of the event, digital and traditional marketing campaigns and initiatives to support US sales.
- Managed the MarCom budget for use across digital projects and campaigns (AdWords, LinkedIn, online banners, retargeting), traditional campaigns (print ads, case studies) and events (booth, posters, brochures, collateral).
- Collaborated with the CX team to map and optimize customer journeys and digital touchpoints to increase demand.
- Utilized Act-On, Google Analytics, and Salesforce to chart, score and continually refine the customer’s digital experience and generate more leads.
- Designed, implemented and reported on KPIs for marketing initiatives and impact on sales objectives.
- Led the pricing, engagement, and implementation of the company’s marketing automation system.
Digital Marketing and Projects Manager
SQUIRE PATTON BOGGS LLP
01.2012 - 01.2016
- Managed the US and international team in charge of digital marketing and projects including a marketing automation implementation, the launch of an award-winning blog network, social media management, email marketing and analytics reporting to senior leadership.
- Designed demand generation strategy with input from partners and business development leaders using targeted campaigns and sponsored content across marketing channels.
- Led the planning and launch of the firm’s new responsive website in collaboration with internal stakeholders and managed the 3rd party vendor.
- Leveraged CRM data and analytics to optimize outreach and develop insight for lead generation, event marketing, webinars and thought leadership distribution.
- Generated reports to measure success and assess KPIs as well as overall campaign efficacy and ROI.
Sr. Marketing Technology Coordinator
DEWEY & LEBOEUF LLP
01.2009 - 01.2012
- Collaborated with firm partners and Chief Marketing Officer to design and implement internal and external digital communication channels to improve information sharing and generate organic growth.
- Managed itemized budget for the Marketing Technology group.
- Developed the RFP and lead the redesign of the firm website and rebranding effort.
- Administered firm CRM system and gathered analytics on firm mailings to target business development opportunities and capture delivery success and click-through rates.
Marketing & Communications Coordinator
VOLTAGE PICTURES
01.2008 - 01.2009
- Oversaw press releases, film synopses, website content and all communications for an award-winning production company.
- Developed and maintained relationships with design agencies and negotiated rates for artwork, trailer editing, and marketing campaigns.
- Acted as liaison between domestic studios/producers and foreign marketing departments.
Director’s Assistant
FIRST LIGHT PRODUCTIONS / MANDATE PICTURES
01.2006 - 01.2008
- Wrote coverage and proofread working revisions of the shooting script for Oscar-winning director.
- Managed calendar, expense reports, travel, and heavy phone coverage.
Education
Master of Business Administration (MBA) - Marketing
WHITMAN SCHOOL OF MANAGEMENT, SYRACUSE UNIVERSITY
Syracuse, NYBachelor of Arts (BA) - English
UNIVERSITY OF NORTH CAROLINA AT GREENSBORO
Greensboro, NCSkills
- Sales Support
- Demand Generation
- Digital Strategy
- Project Management
- Marketing Communications
- Journey Mapping
- Training
- Analytics
- Storytelling
Accomplishments
Edwards Global Marketing Award Winner
Edwards Surgical Business Unit Innovation Award
Certification
Adobe Certified Professional - Marketo Engage Business Practitioner
Issued Sep 2024 - Expires Sep 2026
Credential ID ADB00641829
Timeline
Senior Manager, Digital Marketing Ops & Analytics
Edwards Lifesciences, Surgical Business Unit
10.2021 - Current
Manager, Digital Marketing
ENDOLOGIX
01.2018 - 01.2021
Marketing & Communications Manager
Danaher
01.2016 - 01.2018
Digital Marketing and Projects Manager
SQUIRE PATTON BOGGS LLP
01.2012 - 01.2016
Sr. Marketing Technology Coordinator
DEWEY & LEBOEUF LLP
01.2009 - 01.2012
Marketing & Communications Coordinator
VOLTAGE PICTURES
01.2008 - 01.2009
Director’s Assistant
FIRST LIGHT PRODUCTIONS / MANDATE PICTURES
01.2006 - 01.2008
Bachelor of Arts (BA) - English
UNIVERSITY OF NORTH CAROLINA AT GREENSBORO
Master of Business Administration (MBA) - Marketing
WHITMAN SCHOOL OF MANAGEMENT, SYRACUSE UNIVERSITY
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