Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Leadership Philosophy
Languages
Timeline
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Johnny J. Lucio

Northridge

Summary

Sales leader and team builder with over 7 years’ experience leading high-performing sales teams and more than a decade of success in consultative sales, customer service, and account retention across SaaS, automotive, telecom, and financial services. Known for developing sales professionals into top performers by blending data-driven strategy with hands-on coaching. I thrive on building customer relationships that last, helping sales reps discover their strengths, and celebrating both big wins and small breakthroughs. Whether closing a critical deal, resolving an escalation, or coaching through a tough month, my approach focuses on empowering people to succeed — customers, team members, and partners alike. Bilingual in English and Spanish.

Overview

24
24
years of professional experience

Work History

Sales Manager

Nowcom
01.2017 - Current
  • Lead and coach a team of 7-10 sales professionals selling automotive SaaS solutions to dealerships across the region
  • Foster a culture of ownership, accountability, and ongoing development, helping each team member identify their strengths, track progress, and exceed personal and team goals
  • Drive territory and account planning, combining data insights with field coaching to position the team for success
  • Work closely with product and marketing teams, ensuring the sales team’s frontline insights help shape both messaging and product improvements
  • Personally handle high-value and escalated accounts, modeling how to turn challenges into retention and growth opportunities for the team
  • Developed and launched a tailored onboarding and training process that reduced ramp time for new hires by 30%, helping new reps hit the ground running faster
  • Deliver regular team huddles to share best practices, highlight successes, and address process updates — keeping the team connected and aligned

Direct Sales Representative

Spectrum
01.2016 - 01.2017
  • Achieved Top 10% performance ranking by exceeding sales quotas through door-to-door outreach, referral programs, and consultative sales techniques
  • Built strong relationships with customers by actively listening to their needs, educating them on product options, and customizing solutions to fit their households
  • Managed installation scheduling and customer onboarding, ensuring seamless handoffs and high satisfaction from sale to service activation
  • Maintained meticulous CRM records, ensuring accurate pipeline visibility and follow-up scheduling

Default Servicing Complaint Resolution Advocate / Mortgage Servicing Specialist

Bank of America
01.2010 - 01.2016
  • Investigated and resolved complex customer complaints filed with the Office of the CEO, CFPB, and state Attorney Generals’ offices, ensuring strict regulatory compliance
  • Served as the primary liaison with external regulatory bodies, demonstrating professionalism and protecting the company’s reputation while resolving escalations
  • Applied consultative sales techniques when appropriate to identify customer needs and recommend credit and mortgage solutions, contributing to cross-selling success
  • Delivered presentations to local banking centers, enhancing cross-department collaboration and generating internal referrals

E5 Sergeant / Senior Advisor

United States Marine Corps
01.2001 - 01.2010
  • Led 6-10 Marines in both peacetime and operational deployments, developing strong leadership, mentorship, and training skills under high-pressure conditions
  • Managed logistics and operational readiness for units of over 200 personnel, ensuring efficient deployment and resource management
  • Trained and mentored junior team members, emphasizing accountability, teamwork, and continuous improvement — skills directly applied to leading sales teams today

Education

Master of Business Administration -

University of Phoenix
01.2022

Bachelor of Science - Information Security Systems & Cybersecurity

ITT Technical Institute
01.2015

Associate of Science - Information Technology & Computer Science

ITT Technical Institute
01.2012

Skills

  • Sales Team Leadership & Coaching
  • Consultative Sales & Relationship Building
  • New Business Development & Territory Expansion
  • SaaS & Automotive Sales Expertise
  • Sales Process Optimization & Workflow Improvement
  • Key Account & Escalation Management
  • Performance Coaching & Goal Setting
  • CRM Systems: Salesforce, AS400
  • Bilingual: English & Spanish
  • CRM Platforms: Salesforce, AS400
  • Productivity Tools: Microsoft Office Suite (Excel, Word, PowerPoint)
  • Technical Knowledge: Networking, troubleshooting, hardware/software support
  • Sales Tools: Silverlight, Marketo
  • Sales presentation
  • Sales team training
  • Solution selling
  • Verbal and written communication
  • KPI tracking
  • Sales and market development
  • Lead generation
  • B to B sales
  • Employee motivation

Accomplishments

  • Increased regional revenue by 23% YoY through a combination of territory expansion strategies, coaching, and team development.
  • Closed high-value contracts exceeding $1.5 million, strengthening long-term partnerships and boosting corporate revenue.
  • Developed and launched a hands-on training program, cutting new hire onboarding time by 30% and improving first-quarter performance by 18%.
  • Maintained a Top 10% sales ranking at Spectrum, consistently exceeding quotas and delivering exceptional customer experiences.
  • Successfully resolved 95%+ of escalated client issues within regulatory compliance deadlines at Bank of America, protecting both revenue and company reputation.

Leadership Philosophy

I believe great sales teams are built, not born. My job as a leader is to bring out the best in every rep — helping them discover their strengths, overcome obstacles, and build lasting customer relationships. I succeed when my team succeeds, and my greatest wins come from seeing the people I’ve coached grow their careers, exceed their goals, and confidently tackle new challenges.

Languages

Spanish
Full Professional

Timeline

Sales Manager

Nowcom
01.2017 - Current

Direct Sales Representative

Spectrum
01.2016 - 01.2017

Default Servicing Complaint Resolution Advocate / Mortgage Servicing Specialist

Bank of America
01.2010 - 01.2016

E5 Sergeant / Senior Advisor

United States Marine Corps
01.2001 - 01.2010

Bachelor of Science - Information Security Systems & Cybersecurity

ITT Technical Institute

Associate of Science - Information Technology & Computer Science

ITT Technical Institute

Master of Business Administration -

University of Phoenix
Johnny J. Lucio