John Ward

• Leading teams to transform brands into relevant digital centered businesses through 'insource' marketing
• Leveraging data and integrated marketing, growth marketing, CRO, I have led growth initiatives and e-commerce for brands such as Volcom, CLAE Footwear, Diamond Supply Co, Troy Lee Designs, Lexdray Bags, NextGen Laboratories, GLG Properties, and American Electronic Resources
• Managing 7 figures in media spend
• Growing brands into 8 and nine figures AGR
• Drove product sell-outs and 30M impressions for Diamond Supply Co Basquiat collection launch
• Re-branded and successfully launched NextGen brand in market with 25% increase in sales leads.
• Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share

• Partner, Board Member and advisor to the brand focusing on marketing, digital and e-commerce
• KOZM is a direct to consumer sustainable and transparent athletic brand with a NetZero mission.

• Responsible for growth of the brand and DTC sales channels for this leading luxury direct to consumer business, contributing to growth from 8 to 9 figures AGR.
• Lead a team of over 15 in-house and outsourced professionals in digital marketing, brand, advertising, social media, partnerships, influencer management, UI UX, sales funnels, and content development, SEO, e-commerce merchandising
• Led 45% YoY growth during pandemic economic changes.

• Grew global direct business through YoY revenue growth and global expansion overseeing global e-commerce P&L and digital marketing efforts for the heritage brand
• Lead a team of 8 in-house and outsourced members responsible for the platform, paid media, email marketing and merchandising
• Over 200% YoY growth during the pandemic
• Over 40% YoY growth prior to pandemic
• Led re-platform of US and CAN stores from NetSuite to Shopify as well as EU expansion.
• Drove revenue growth through successful market expansion strategies, identifying untapped markets and capitalizing on emerging trends

• Collaborating with consumer brands on marketing and e-commerce initiatives
• Leveraging data analytics and insights to plan, implement and optimize go to market integrated marketing initiatives
• Launched dozens of new initiatives such as the Basquiat collaboration with Diamond Supply Co. which received 20+ million media impressions and sold out 70% of skus in days.

• Oversaw $10M in annual billings
• Led team of account, project management, and strategy personnel on initiatives for brands: UCLA, University of Oregon, Seattle U., and NHL Arizona Coyotes
• 18% YoY growth in season ticket sales with Coyotes re-brand and go-to-market launch.

• Managed the global e-commerce business P&L
• Oversaw media planning, advertising, web development, customer service, fulfillment, email, CRM, analytics, social media, product purchasing, and merchandising
• Led 10 staff members and 2 outsourced agencies
• Opened new direct international markets in EU and Asia growing direct to consumer revenue 20% YoY.

• Led digital practice overseeing communication strategies and digital marketing across clients and in various categories from food, restaurant, real estate, technology, medical, home appliances and consumer electronics
• Managed four team members, including media planners, digital project managers, programmers, and social media specialists
• Led pitch to win new 7 client for re-branding and multi-channel go-to-market strategy.

• Developed and managed go to market initiatives for clients to include brand development, web development, e-commerce, social media management, digital advertising, direct marketing, and content development
• Oversaw strategies for clients: Bosch US, Samsung, Auction.com, and OCTA
• Developed and launched new luxury business unit brand for Auction.com growing their revenue streams adding 7+ figures to portfolio.

• Managed $60M e-commerce business, planning digital campaigns, communication strategy, email marketing, advertising, social media, content, product merchandising, and web user experience
• Led eight team members and two agencies
• Grew e-commerce business 15% YoY with new social media approaches and a disciplined process.

Managed multiple client engagements as a digital marketing and e-commerce leader.

• Improved client satisfaction by effectively managing multiple projects and consistently meeting deadlines.
• Provided ongoing support to clients post-implementation, ensuring long-term success of implemented marketing initiatives.

Led $55M e-commerce P&L directing customer acquisition, merchandising, social media, promotions, affiliates, e-mail marketing, SEM, and SEO initiatives. Led seven team members and three agencies in eight international markets.

• Expanded direct to consumer business in Japan and Australia resulting in six-figure revenue increase
• Grew e-commerce business 100% YoY, implementing coordinated multi-channel strategies

Led development and launch of a new, first to market, car enthusiast portal with industry-leading broadband video, podcast, and social media. Responsible for marketing strategy, and partnerships.

Oversaw digital, guerilla, and partnership marketing initiatives. Hired and managed three agencies.

• Launched first e-commerce store expanding revenue through direct product and subscription sales
• Co-created successful, and iconic “Where You At?” campaign

Led marketing team of brand re-launch in the U.S. involving PR, Media, Dealer Retail Marketing, Digital and brand initiatives. Led four team members and two agencies.

• Grew consumer sell-through 13% YoY by launching new dealer retail marketing program.

Pioneered digital marketing efforts for this original online automotive lead generation brand.

• Launched first online car auctions before eBay and national campaigns to promote.
• Launched online car classifieds and early digital advertising.

Managed marketing efforts for one of DIRECTV's largest distributors in rural areas of the U.S. Managed marketing campaigns for the brands and implemented with distribution partners.

• Led team of marketing professionals to deliver high-quality campaigns on time and within budget.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.