John Pickett
Summary
Skilled in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communications initiatives. Successfully collaborates with others to deliver marketing designs and advertisement campaigns. High degree of working knowledge in graphic design and computer software.
Overview
3
3
years of professional experience
Work History
Marketing Associate
UTSC International Development Conference
12.2024 - Current
- Planned and executed events and marketing programs to increase qualified leads.
- Utilized specialized software to capture and process data.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Researched and evaluated potential new markets and products.
- Generated reports to support development and implementation of marketing plans.
- Wrote engaging and successful marketing, advertising, and website copy.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
Teachers Assistant Volunteer
Middlefield Collegiate Institute
11.2024 - Current
- Shifted between formal and informal methods of teaching to keep students engaged.
- Helped students explore concepts with engaging, learning-focused activities.
- Evaluated students' understanding of course material through examinations and in-depth essay writing.
- Supported classroom activities, tutoring, and reviewing work.
- Partnered with teacher to plan and implement lessons following school's curriculum, goals, and objectives.
Student Learner, Marketing
Riipen
01.2024 - 01.2025
- Company Overview: A government funded work-based learning platform helping educators, organizations, and learners collaborate on real industry projects
- Worked in a team environment to maintain high levels of productivity
- Maintained a tidy and organized environment to comply with cleanliness standards
- Demonstrated strong problem-solving abilities when faced with unexpected challenges during event coordination or daily tasks
- Over 12 projects completed
- Maintained database systems to track and analyze operational data.
- Devised and implemented processes and procedures to streamline operations.
- Created and managed project plans, timelines and budgets.
Marketing Head/Social Media Manager
Your Word Media
03.2022 - 12.2023
- Company Overview: Started and grew YourWordMedia, a social media marketing agency
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Worked with brands and Influencers from 50k to 2.1 Million followers
- Grown multiple accounts across all platforms
- Established targets for social media platforms to reflect business objectives.
- On TikTok I made content and helped: @candyworksuk 1.2 million followers, @thecrispyfantasycereal 76.5k followers, @suckerz.com 134.8k followers, @seeqsupply 31.4k followers, @ontrackmind
- On Instagram I made content and helped: @Dazzcam, @Photoleap, @LuxuryRopes
- I've worked to edit various pieces of content for a number of different platforms like tiktok Instagram, Snapchat, youtube and more
- I'm very well-versed in editing platforms such as Adobe Premiere, Canva, and Capcut
- Pitched content strategies and managed asset acquisition.
- Organized assets by collecting data from camera media, transcoding video, and audio files and managing file backup to digital asset management system.
Warehouse Manager
Bathfitter
01.2023 - 08.2023
- Offered expertise in inventory management and current stock levels to internal teams and customers to facilitate accuracy and product availability.
- Oversaw upkeep of equipment and physical condition of warehouse, identifying and ordering needed repairs, renovations, and replacements.
- Kept documentation and records accurate and up-to-date with latest data to prevent errors in processing or delivery.
- Completed timely and accurate daily logs to keep internal reporting accurate and track materials movements.
- Cleaned and maintained warehouse in compliance with OSHA safety standards.
- Coordinated with vendors to verify timely delivery of materials and supplies, avoiding delays.
- Tracked production and quality control systems to proactively identify deficiencies.
Education
Bachelor of Arts - Honours Bachelor of Arts (HBA) in Political Science
University of Toronto
Toronto, ON12.2025
Skills
- Social Media Management
- E-commerce
- Customer Service
- Digital Marketing
- Graphic Design
- Content Creation
- Writing Skills
- Adobe Premiere
- Video Editing
- Web Design
- New market research
- Brand building
- Campaign execution
Timeline
Marketing Associate
UTSC International Development Conference
12.2024 - Current
Teachers Assistant Volunteer
Middlefield Collegiate Institute
11.2024 - Current
Student Learner, Marketing
Riipen
01.2024 - 01.2025
Warehouse Manager
Bathfitter
01.2023 - 08.2023
Marketing Head/Social Media Manager
Your Word Media
03.2022 - 12.2023
Bachelor of Arts - Honours Bachelor of Arts (HBA) in Political Science
University of Toronto
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