SEASONED TEAM LEADER, PR, SALES AND MARKETING SPECIALIST
Growth-oriented, focused, and highly resourceful individual. Thrives in high-pressure business environments that present
diverse challenges that require discipline, novel ideas, and excellent planning skills to deliver on the set targets.
Overview
14
14
years of professional experience
Work History
DANROSS GROUP OF COMPANIES
09.2017 - 08.2023
General Manager
Danross Media Africa
01.2019 - 01.2023
Established the company and managed a lean team efficiently to provide cutting-edge solutions in strategic
communication, media relations, production, branding, events management, and social media among other
aspects of brand management for our clients
Established a fully-fledged production unit with top-of-the-range equipment and expertise
Worked closely with sales leads to set targets and manage teams to realize key results
Planning and administering annual budgets
Oversaw recruitment, selection, and placement of key hires in the team
Guided client acquisition and retention programs
New business partnership liaison
Business negotiation with vendors to ensure high-value relations and cost management
Oversaw client project management, sales, and public relations consulting.
Marketing Manager
Danross Tours and Travel
01.2017 - 01.2019
Client acquisition
Daily operations
Management of corporate client excursions/safari.
Communications Officer
Nairobi Securities Exchange
05.2016 - 08.2017
Managed and enhanced NSE brand relationship with the media, increasing coverage locally and internationally
Successfully managed company events which received positive publicity and managed NSE social media
platforms increasing traction in the local market
Took the initiative to create the first-ever online training program for new managers, collecting and compiling best
practices previously only available in word-of-mouth form into a comprehensive guidebook that is still in use
today
Effectively planned and managed corporate communication initiatives including social media sites for The
Exchange
JOHN MUINDE
Cell: 647-685-7204, Nairobi Securities Exchange
Developed the CSR and Corporate Crisis Management Strategy for The Exchange
Media Relations (writing press releases, speeches, media invites to NSE events, organizing media interviews for
the CEO, press conferences)
Events planning and management (AGMs, Listings).
Sales & Marketing Officer
Techno Brain Kenya Limited
10.2015 - 05.2016
Built & Managed relations with decision-makers in the key accounts
Prepared monthly, weekly & daily reports to give traction on performance
Charged with the responsibility of acquisition and retention of key corporate accounts with the training division
Business growth through execution of sales tactical plans to increase sales
Developed sales and marketing strategy that helped the training division gain a competitive edge in brand visibility
and positioning in the market
Championed for the effective use of Integrated Marketing Communication (IMC) which improved sales by 20
percent.
Secretary Social Welfare
Athi River Campus, Daystar University Students Association, DUSA
04.2014 - 04.2015
Ensured service providers met and surpassed student expectations on quality and reliability of the outsourced
service
Services included: transport, medical, catering, accommodations, and security
Ensured that student welfare was taken care of for the wellbeing of Daystar Community
Undertook other duties that were delegated by the Student Chairman and Daystar University Management.
Public Relations Intern
Kenya Maritime Authority
09.2011 - 11.2011
Chairman
Daystar University Student Association, Mombasa Campus
08.2009 - 12.2010
Education
Master of Business Administration - Strategic Management
Daystar University
Current
BA - Communication (Public Relations and Marketing
Daystar University
July 2017
CLUBS - undefined
Daystar University Students Association (DUSA
Skills
Business Development Strategy Development Account Management
Set up a Brand and Public Relations Consulting Firm from scratch serving a diverse range of clients in various
industries, built a successful executive and operations team
Played a key role in the company's success in providing brand and marketing solutions for local and international
clients
To this end, secured and served clients including Rubis Energy Kenya, Nairobi Securities Exchange
Longhorn Publishers, Association of Stock Exchanges in Africa, Automobile Association of Kenya (AA-Kenya)
Smile Train Africa, Be Forward Japan, Miss World Kenya among others
Successfully managed Smile Train Africa Conference end to end from air ticketing, accommodation, airport
transfers, dinner events, and excursions for over 65 guests from around the world
Ability to start and grow businesses to profitability, manage costs, and hire staff.
Timeline
General Manager
Danross Media Africa
01.2019 - 01.2023
DANROSS GROUP OF COMPANIES
09.2017 - 08.2023
Marketing Manager
Danross Tours and Travel
01.2017 - 01.2019
Communications Officer
Nairobi Securities Exchange
05.2016 - 08.2017
Sales & Marketing Officer
Techno Brain Kenya Limited
10.2015 - 05.2016
Secretary Social Welfare
Athi River Campus, Daystar University Students Association, DUSA
04.2014 - 04.2015
Public Relations Intern
Kenya Maritime Authority
09.2011 - 11.2011
Chairman
Daystar University Student Association, Mombasa Campus
08.2009 - 12.2010
Master of Business Administration - Strategic Management
Daystar University
BA - Communication (Public Relations and Marketing
Senior Payroll Executive at Oasis Investment Companies LLC (Holding Companies of Al Shirawi GroupSenior Payroll Executive at Oasis Investment Companies LLC (Holding Companies of Al Shirawi Group
Financial consulting at Group of companies: Sabbia Group (Ukraine), Keramplus (Ukraine), FTLA Assistance (Ukraine), Mineral Planet Pte. Ltd (Singapore)Financial consulting at Group of companies: Sabbia Group (Ukraine), Keramplus (Ukraine), FTLA Assistance (Ukraine), Mineral Planet Pte. Ltd (Singapore)
NA at Exploration Station (Pediatrics) | HCA Aventura (Med-Surg I, Psychiatry) | HCA Kendall (Med-Surg II) | HCA Mercy (Neuro) | Jackson Medical Center (Obstetrics- Maternity Unit) | Jackson Main (Leadership - ICU) | Northshore Medical Center (Oncology)NA at Exploration Station (Pediatrics) | HCA Aventura (Med-Surg I, Psychiatry) | HCA Kendall (Med-Surg II) | HCA Mercy (Neuro) | Jackson Medical Center (Obstetrics- Maternity Unit) | Jackson Main (Leadership - ICU) | Northshore Medical Center (Oncology)