John McGill

Successfully manage leading coffee brands, Lavazza and Kicking Horse, to record sales at all Loblaws banners including SDM, plus Longos through strong merchandising and promotional strategies

• Manage, support and grow business relationships with all division and develop strategies to increase sales and profit
• Forecast sales and established processes to achieve sales objectives and related metrics
• Develop fact based selling stories to influence category Managers
• Develop promotional plans around brand strategy, analyze past promotions to repeat most effective ones, eliminate others insights based on strategy and analysis of most effective promotions
• Utilize data to make merchandising and distribution recommendations to customers
• Provide analytical rationale to identify, develop and implement activities

• Increased profit and sales by 35% overall at Shoppers Drug Mart, Walmart & Costco
• Achieved 6.5% market share increase nationally through new regional & channel strategies
• Deliver channel & account specific strategies for both the Food/Drug/Mass and Natural Health channels, providing direction to brokers
• Spearheaded launch of new format increasing attaining 92% distribution in 3 months
• Obtained strategic launch outside planogram at SDM, 100% listings
• Effective cross functionality with marketing and supply chain; new display program, and trade marketing initiatives
• Forecasted with 97% accuracy
• Lead analytics for Bio-K+ - IQVIA, Ex-factory, POS
• Pro-actively identified and solved complex problems impacting sales and business direction.

• Managed all divisions at largest account Loblaw, to record sales
• Delivered 12% CAGR
• Managed JBP, delivering sales and profit objectives
• Reduced trade spend by $500,000 at discount using JBP principals
• Analyzed POS for trends, forecasting and Promotion ROI
• Developed fact based presentations - at one time gaining 5 incremental listings at hard discount delivering incremental $2.5M

• Delivered 18% CAGR managing Shoppers Drug MArt, Walmart & Costco winning "KAM of the year" award three times
• Developed improved trade spend investments, delivering positive ROI
• Instrumental collaborating with Sr. management on launches and go-to market strategy development
• Key contributor to Pendopharm being named "Most Improved Vendor" in the 2010 Advantage Survey in 2018 - feedback from SDM highlighted
• Received Presidents Award for achieving highest sales growth while while effectively working cross functionally to develop strategy

• Managed all Food/Drug/ Mass accounts
• Delivered sales increase of $4M
• Developed forecasting and trade spend model for improved sales, spend and production forecasting
• Worked closely with marketing to develop go to market strategies
• Persistence along with solid fact based presentation lead to listing of new item at Costco, delivering incremental $450K