Summary
Overview
Work History
Education
Skills
Certification
Websites
Timeline
Generic

John Lay II

Los Osos

Summary

I am an experienced team player with a proven track record in managing operations and sales for both individual and multi-unit facilities. I have successfully developed and implemented strategies that enhance profitability and operational efficiency. I am actively pursuing opportunities that present challenging environments where my skills can contribute to organizational success. I am a proven, results-driven outside sales professional with valuable experience in initiating and closing deals. Skilled in developing long-term relationships, consistently meeting sales targets, and providing high-quality service to clients. Strengths include strong negotiation skills, strategic planning, and ability to work independently or as part of a team. My previous roles have resulted in significant revenue growth through skillful client management and effective sales strategies for both the company I represent and myself.

Overview

31
31
years of professional experience
1
1
Certification

Work History

Branch Manager

Quinn Rental Services
Paso Robles
10.2021 - Current
  • Directed daily operations of the branch, including customer service, human resources, sales and marketing activities.
  • Maintained up-to-date knowledge of industry trends, competitive landscape and regulatory environment.
  • Provided guidance and support to team members regarding problem resolution and customer service issues.
  • Facilitated weekly meetings with staff members to discuss progress on current initiatives.
  • Identified opportunities for process improvement initiatives within the branch.
  • Conducted regular performance reviews for all employees in the branch.
  • Managed staff scheduling, hiring and training processes.
  • Monitored financial performance of the branch on a monthly basis.
  • Complied with company policies and government regulations to prevent and detect rule violations and protect organization from fines and lawsuits.
  • Supported outside sales force in servicing and obtaining new business.
  • Planned work schedules to maintain adequate staffing levels.
  • Disciplined employees to encourage compliance with company policies and procedures.

Outside Sales Representative

Quinn Rental Services
Paso Robles
08.2017 - 10.2021
  • Developed and maintained relationships with clients to ensure repeat business.
  • Generated leads through cold calling, networking events, referrals.
  • Identified new business opportunities by analyzing market trends and competitor activities.
  • Monitored industry trends and kept abreast of new developments in the marketplace.
  • Followed up with customers after sale and delivery to ensure satisfaction and resolve any issues that arise.
  • Resolved customer complaints promptly and professionally.
  • Developed and implemented sales strategies to achieve revenue goals.
  • Researched potential clients, identified decision makers and developed relationships with them.
  • Negotiated contracts with customers to close deals in a timely manner.
  • Responded promptly to customer inquiries via phone or email.
  • Managed accounts by providing solutions that best fit the customer's needs.
  • Collaborated closely with internal departments to ensure successful execution of campaigns.
  • Organized sale calls with customers and vendors.
  • Generated sales by prospecting, negotiating contracts and closing.
  • Obtained sales leads through networking groups, referral partners and face-to-face sessions with companies.
  • Closed product sales to increase revenue and build client loyalty.
  • Demonstrated products to potential customers and answered questions to close sales.

Outside Territory Sales Representative

Sunbelt Rentals
San Luis Obispo
01.2017 - 07.2017
  • Responded to customer inquiries and resolved issues promptly to maintain high levels of customer trust.
  • Conducted regular client visits to ensure customer satisfaction and identify additional sales opportunities.
  • Fostered partnerships with local businesses to expand market presence and drive sales.
  • Analyzed potential sales opportunities and call plan.
  • Built and maintained strong, long-lasting customer relationships to enhance client retention.
  • Expedited customer problems and complaints to successful resolution.
  • Resolved customer complaints in a timely manner, ensuring customer satisfaction.
  • Promoted brand awareness through effective communication of product features and benefits.

Outside Sales Representative

Arsenal Equipment Rentals
San Luis Obispo
12.2015 - 01.2017
  • Generated leads through cold calling, networking events, referrals.
  • Followed up with customers after sale and delivery to ensure satisfaction and resolve any issues that arise.
  • Resolved customer complaints promptly and professionally.
  • Researched potential clients, identified decision makers and developed relationships with them.
  • Negotiated contracts with customers to close deals in a timely manner.
  • Responded promptly to customer inquiries via phone or email.
  • Managed accounts by providing solutions that best fit the customer's needs.
  • Developed and maintained relationships with clients to ensure repeat business.
  • Provided technical support to existing customers regarding product usage and installation.
  • Generated sales by prospecting, negotiating contracts and closing.
  • Obtained sales leads through networking groups, referral partners and face-to-face sessions with companies.
  • Maintained open communication with leadership to facilitate business development.
  • Closed product sales to increase revenue and build client loyalty.
  • Generated leads per week and pursued appointment opportunities to convert prospects into new customers.

Outside Sales Representative

Ahern Equipment Rentals
Santa Maria
05.2005 - 12.2015
  • Generated leads through cold calling, networking events, referrals.
  • Identified new business opportunities by analyzing market trends and competitor activities.
  • Monitored industry trends and kept abreast of new developments in the marketplace.
  • Conducted market research to identify new opportunities and develop target customer profiles.
  • Developed and implemented sales strategies to achieve revenue goals.
  • Researched potential clients, identified decision makers and developed relationships with them.
  • Negotiated contracts with customers to close deals in a timely manner.
  • Responded promptly to customer inquiries via phone or email.
  • Gathered data on competitors' products, prices, and sales techniques.
  • Managed accounts by providing solutions that best fit the customer's needs.
  • Provided training sessions for new staff members on sales processes and procedures.
  • Maintained knowledge of current product offerings and pricing structures.
  • Developed and maintained relationships with clients to ensure repeat business.
  • Collaborated closely with internal departments to ensure successful execution of campaigns.
  • Provided technical support to existing customers regarding product usage and installation.
  • Organized sale calls with customers and vendors.
  • Generated sales by prospecting, negotiating contracts and closing.
  • Obtained sales leads through networking groups, referral partners and face-to-face sessions with companies.
  • Maintained open communication with leadership to facilitate business development.
  • Closed product sales to increase revenue and build client loyalty.
  • Demonstrated products to potential customers and answered questions to close sales.
  • Conducted site visits to assess needs, demonstrate products, and recommend strategic solutions for customer requirements.
  • Generated leads per week and pursued appointment opportunities to convert prospects into new customers.
  • Educated customers on product features and technical details to highlight benefits.
  • Listened to customer needs to identify and recommend best products and services.
  • Drove sales of company products and services by meeting with customers using strategic and organized approach.
  • Identified customer needs by asking questions and advising on best solutions.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.

National Account Manager

C.H. & I. Technologies (Shell Oil Co.)
Santa Paula
01.1994 - 12.1998
  • Participated in trade shows and conventions representing the company's products and services to prospective clients.
  • Connected with current customers to assess satisfaction, determine needs, and offer new services.
  • Boosted profit opportunities, generating new accounts and successfully managing existing customer base to meet advertising needs.
  • Increased sales by growing territory and market share through effective cross-selling tactics.
  • Demonstrated products at customer locations and answered questions.
  • Oversaw new product rollouts and program changes.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Generated new ideas for product offerings based on feedback from customers in the retail industry.
  • Collaborated with marketing team to create promotional campaigns for each account.
  • Identified areas of improvement in current processes and systems related to managing national accounts.
  • Led development of comprehensive training materials for sales reps on how to effectively manage national accounts.
  • Provided timely customer service resolution for all escalated issues from national accounts.
  • Pro-actively identified and solved complex problems impacting sales and business direction.
  • Supported sales team members to drive growth and development.
  • Resolved customer complaints regarding sales and service.

Education

High School Diploma -

Knightstown High School
Knightstown, IN
05-1980

Skills

  • Branch operations management
  • Customer service excellence
  • Financial analysis
  • Sales strategy
  • Regulatory compliance
  • Team leadership
  • Problem resolution
  • Relationship management
  • Conflict resolution

Certification

  • Certified High Reach Equipment Trainer

Timeline

Branch Manager

Quinn Rental Services
10.2021 - Current

Outside Sales Representative

Quinn Rental Services
08.2017 - 10.2021

Outside Territory Sales Representative

Sunbelt Rentals
01.2017 - 07.2017

Outside Sales Representative

Arsenal Equipment Rentals
12.2015 - 01.2017

Outside Sales Representative

Ahern Equipment Rentals
05.2005 - 12.2015

National Account Manager

C.H. & I. Technologies (Shell Oil Co.)
01.1994 - 12.1998

High School Diploma -

Knightstown High School

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John Lay II