John Connors
Waterdown,ON
Summary
Seasoned sales and marketing professional with national and international experience in healthcare and consumer goods
Overview
20
20
years of professional experience
Work History
Owner
K&J Farm
03.2021 - Current
- Cleared land and built outdoor storage facility
- Built a client base through trade show and social media interactions
- Revitalized 3 acres of overgrowth land planting 300+ trees for future landscape and lumber sale
Marketing Director
Invacare Corporation
03.2015 - 03.2021
- Managed national marketing and purchasing teams
- Built and maintained strong relationships with customers, industry professionals and influencers
- Creation and execution of national sales and marketing plans
- Developed sales and customer service training programs
- Created content and promotional materials to drive customer and consumer engagement
- Traveled nationally with sales team to support campaigns, events and public relations strategies to promote brand
- Planned and executed events to drive brand awareness
- Managed purchasing and forecasts to achieve operating plan
- Developed relationships with Asia Pacific manufacturing to introduce new product lines
Senior Sales and Marketing Manager
Invacare Corporation
09.2012 - 03.2015
- Managed national marketing team
- Created national annual operating plan, sales, marketing and customer loyalty programs
- Collaboration with sales, marketing and operations departments to define positioning and messaging and plan market launch, public relations and lead generation campaigns
- Aligned with European manufacturing to deliver new product lines to Canada
- Drove marketing initiatives to increase product visibility and market performance
- Managed regulatory compliance with Ministry of Health and Health Canada
- Performed thorough market research and competitive analysis to understand and effectively communicate product value propositions
- Collected and initiated requirements from customers and business partners for product upgrades, added features to enhance value proposition
Territory Business Manager
Invacare Corporation
08.2007 - 09.2012
- Drive year-over-year business growth through central and southwestern Ontario
- Train and in-service customers and health professionals to drive product and brand awareness
- Build existing and develop new customer base
- Provide technical assistance to support customers
- Conduct in depth quarterly business reviews with customers
- Integrate innovative ideas to accomplish corporate and individual objectives.
Regional Sales Manager
Allied Health
04.2004 - 08.2007
- Achieved regional sales objectives by developing successful strategies, and continuously servicing accounts to strengthen business relationships
- Developed and maintained positive relationships with clients in greater Hamilton area sales territory
- Contacted key customer accounts regularly and achieved high satisfaction by routinely re-assessing needs and resolving conflicts
- Collaborated with senior managers and executive to evaluate performance in region and identify strategies to expand revenue generation
Education
Certificate - Project Management
Sheridan College Institute of Technology And Advanced Learning
Mississauga, ON2015
Masters Certificate - Sales Management
University of Toronto Schulich
Toronto, ON2014
Bachelor of Arts - Communications
McMaster University
Hamilton, ON2004
Diploma - Law And Justice
Mohawk College of Applied Arts And Technology
Hamilton, ON2001
Skills
- Customer relations
- Marketing and brand awareness
- Product and customer development
- Effective Planning and execution
Languages
English
Native or Bilingual
Timeline
Owner
K&J Farm
03.2021 - Current
Marketing Director
Invacare Corporation
03.2015 - 03.2021
Senior Sales and Marketing Manager
Invacare Corporation
09.2012 - 03.2015
Territory Business Manager
Invacare Corporation
08.2007 - 09.2012
Regional Sales Manager
Allied Health
04.2004 - 08.2007
Certificate - Project Management
Sheridan College Institute of Technology And Advanced Learning
Masters Certificate - Sales Management
University of Toronto Schulich
Bachelor of Arts - Communications
McMaster University
Diploma - Law And Justice
Mohawk College of Applied Arts And Technology
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