John Burke
Writer
Kelowna,British Columbia
Summary
Skilled freelance copywriter with a robust background in business and management, seeking part-time employment to supplement the revenue from a writing company and aiming to work 20-25 hours per week, ensuring a steady income while continuing to pursue writing endeavours.
Overview
15
15
years of professional experience
Work History
Owner and Copy/Creative Content Writer
John Burke Creative Writing
02.2019 - Current
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Performed keyword research to optimize content for SEO.
- Wrote and edited high-quality content under deadline pressure with exciting, captivating, and authentic approach.
- Edited and proofread content to confirm proper grammar, quality and consistency.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Utilized feedback from clients and colleagues to improve content quality.
- Completed thorough research into assigned topics.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Revised written material to meet personal standards and to satisfy needs of clients, publishers or producers.
- Chose and followed targeted styles, grammatical approaches and narrative voices for each piece.
- Conferred with clients, editors or producers to discuss changes and revisions to written material.
Small Business Consultant
Freelance
03.2010 - 02.2019
- Improved operational efficiency with implementation of customized management tools that met each client's unique needs.
- Guided marketing strategies, helping clients attract new customers and increase sales.
- Facilitated workshops on various business topics, including leadership development, customer service excellence, and team building.
- Implemented process improvements, streamlining operations for greater efficiency and cost savings.
- Advised on human resources management issues such as hiring practices, employee policies, and training programs.
- Enhanced organizational structure by assessing current systems and implementing necessary changes within client's company.
- Mentored and trained small business owners on best practices, contributing to their long-term success.
- Increased client satisfaction by providing tailored business consulting services to small businesses.
General Manager
Pacific Top Team Martial Arts
09.2016 - 11.2017
- Developed and implemented strategies to increase sales and profitability.
- Developed and maintained relationships with customers and suppliers through account development.
- Managed budget implementations, employee evaluations, and contract details.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Formulated policies and procedures to streamline operations.
- Assisted in recruiting, hiring and training of team members.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
Trade Broker
Trade Exchange Canada
03.2015 - 09.2016
- Connected businesses to clients and suppliers.
- Facilitated the exchange of goods & services between companies.
- Prepared contracts and related documentation according to strict standards.
- Developed strong relationships with clients, earning their trust and loyalty through consistent communication and account updates.
- Developed a reputation for integrity and ethical conduct within the brokerage community, leading to increased trust from clients and colleagues alike.
- Negotiated favorable terms for clients during transactions, maximizing their profits in both buying and selling scenarios.
- Exceeded sales targets consistently by utilizing effective marketing techniques and focusing on relationship-building with prospective clients.
- Provided exceptional customer service, addressing any concerns or questions from clients promptly and professionally.
- Educated clients on various investment options, empowering them to make informed decisions about their financial futures.
- Increased client satisfaction by providing tailored investment advice and personalized service.
- Developed and maintained strong knowledge of multiple products and varying levels of benefits within each product.
- Discussed financial options with clients and provided informed suggestions.
- Met with members to understand goals and recommend solutions to fit specific needs.
District Manager
RGIS Inventory Services
03.2009 - 01.2010
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
- Evaluated costs against expected market price points and set structures to achieve profit targets.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
- Optimized in-store merchandising and monitored inventory availability to increase sales.
- Built positive and productive relationships with store and field leadership.
- Boosted employee morale by creating a positive work environment that encouraged teamwork, collaboration, and professional growth opportunities.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Implemented systems and procedures to increase sales.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Education
Humanities
University of British Columbia
Vancouver, BCHigh School Diploma -
Springvalley Secondary School
Kelowna, BC06.1996
Skills
- Proficient with Microsoft Office and Google Suites
- Comfortable and knowledgeable with various computer programs and electronics
- Effective Communication
- Black Swan Method Negotiation: Working expertise with advanced persuasion techniques
- Conflict resolution and problem-solving
- Exceptional communication and interpersonal skills
- Organizational Skills
- Professionalism
- Extensive knowledge base
- Committed to life-long learning and professional development
- Friendly, fun, positive attitude
Accomplishments
- Worked with businesses from across North America to produce web page copy & content, sales copy, articles, blogs, contracts, market reports, and policy & procedure manuals.
- Assessed organizational needs.
- Developed operating and administration tools.
- Created new departmental procedures.
- Performed sales seminars and one-on-one coaching.
- Maintained a perfect 5.0 star Google Review
- Consistently exceeded monthly revenue targets by 15% or more.
- Achieved 26% growth
- Collaborated with team of 3 in the development of Trade-a-thon 2015.
- Achieved record-setting revenues
- Achieved 23% growth
Owner and Copy/Content Writer
John Burke Creative Writing
Small Business Consultant
Freelance
General Manager
Pacific Top Team Martial Arts
Trade Broker
Trade Exchange Canada
Timeline
Owner and Copy/Creative Content Writer
John Burke Creative Writing
02.2019 - Current
General Manager
Pacific Top Team Martial Arts
09.2016 - 11.2017
Trade Broker
Trade Exchange Canada
03.2015 - 09.2016
Small Business Consultant
Freelance
03.2010 - 02.2019
District Manager
RGIS Inventory Services
03.2009 - 01.2010
Humanities
University of British Columbia
High School Diploma -
Springvalley Secondary School
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