JOHN BORIGHT

Leads digital strategy across Ram and Dodge while playing a key role in developing Huge’s proprietary AI product suite. In addition to directing digital campaigns, contributes to innovations and digital transformation initiatives spanning digital twin journey simulations and GenAI-powered creative tools.

• Directed strategy for and sold through MVP for proprietary AI tool to automate ad copy for all Stellantis digital ads, resulting in 50% cost-saving efficiencies.
• Co-led development of digital twin framework used to simulate consumer decision-making and optimize journey orchestration for Stellantis campaigns.
• Pitched and secured Huge’s digital AOR status with Stellantis, the agency’s largest client.

Served as the strategic lead across CRM and omni-channel marketing programs for BMW NA. Focused on marketing transformation, hyper-personalization, and cross-functional collaboration.

• Grew owner engagement by 28% through BMW’s first pre-order and order-tracking CRM programs.
• Achieved a 15% YoY business increase for BMW Canada despite industry-wide budget cuts.
• Advised BMW Global on BMW GPT, a proprietary Large Language Model, and its U.S. pilot.
• Led omnichannel CRM strategy for electric vehicle launches across U.S. and Canadian markets.
• Shaped brand and digital strategies for AMC Theatres and multi-brand automotive pitches.

Owned strategy and delivery of data-powered CRM and content experiences for BMW USA, Canada, and Motorrad. Recognized for driving personalization and innovation.

• Developed and sold a custom AI-powered interactive loyalty platform for BMW USA, earning a Cannes Lions finalist spot.
• Managed CRM, social, and content strategy across BMW’s U.S., Canada, and Motorrad businesses.
• Designed lifecycle CRM programs powered by first-party data and customer segmentation.
• Secured incremental business with BMW Motorrad by showcasing CRM innovation.

Supported strategy initiatives spanning CX, brand, and digital experience design.

• Presented alongside FCB Canada/UK leadership to win AOR pitch for global ecommerce brand’s EU business.
• Developed UX strategy and website roadmap for Destination Ontario to drive sales across five key markets.