John Adams

• Owned revenue, retention and customer success across 17 locations in Canada and USA
• Led a 5 person cross functional team spanning marketing, product and operations
• Leveraged customer data to design and execute GTM strategies, marketing campaigns, lifecycle programs, and customer experience initiatives
• Built a location health measurement framework to inform strategic planning, resource allocation, and market expansion
• Spearheaded the integration of Intercom and Fin AI to enhance customer support efficiency
• Implemented referral, loyalty, and partnership programs to deepen engagement and customer advocacy
• Led the redesign of our registration funnel

Key Achievements:

• Increased revenue by 47% YOY
• Launched lifecycle marketing automation across email, in-app, and push channels, improving conversion rates by 21%
• Led customer registration and onboarding redesign, cutting registration drop-off by 68%
• Built referral and loyalty programs that generated 17% organic growth
• Founded partnerships and influencer marketing programs, bringing on the first 5 partners and 15 influencers
• Directed GTM strategy for new mobile app (Top 10 sports app during launch week)
• Reduced customer support labour hours by >25% through integration of Intercom and Fin AI

• Built a hands-on consulting practice for SMBs focused on sales training, CRM implementation, sales automation, marketing strategies, advertising and GTM playbooks to help owners grow their business
• Owned the full sales cycle including prospecting, discovery, negotiation, implementation and ongoing account growth with regular reviews and clear value plans to build my client base
• Led a team of contractors to implement client’s GTM systems and strategies
• Built marketing campaigns, messaging and advertisements to drive client lead generation and revenue growth

Key Achievements:

• Increase client lead-to-estimate conversion by 50% on average
• Reduced client lead response times to less than 2 minutes through automation
• Helped clients generate an additional $1.2M in revenue
• Generated $200K in gross profit

• Collaborated with engineering, design, sales and operations to deliver exceptional customer experiences.
• Utilized agile methodologies, project management frameworks, and cross-functional collaboration to improve onboarding, drive product utilization, and enhance customer education.
• Triaged technical customer support issues and bugs, working directly with clients to build comprehensive cases and partnering with engineering to prioritize fixes within the broader product roadmap.
• Leveraged data and stakeholder feedback to inform feature roadmaps aligned with business goals, while building internal knowledge documentation to ensure smooth rollout and adoption of new features.
• Key Achievements:
• Redesigned the diligence review process and integrated Persona KYC, improving account opening and application processing times by 30%, getting customers funded faster.
• Collaborated with design, engineering and marketing to redesign and relaunch the invoice dashboard, giving customers clearer visibility into their funding activity.
• Shipped UX/UI improvements, increasing customer retention and satisfaction
• Improved lifecycle email flows, leading to a 12% lift in conversion and better customer education along the funnel

• Managed 150+ mid-market and enterprise accounts across EMEA with revenues up to $250M
• Monitored account performance through shared dashboards to inform strategic account planning, identifying churn risks or expansion opportunities
• Built and maintained relationships with Director, VP, and C-Suite executives to drive revenue through renewals, upsells, and cross-sells
• Partnered with senior stakeholders to co-create mutual value plans and lead strategic business reviews, aligning on ROI and growth goals.
• Served as the primary relationship owner while providing product and operations teams with customer insights

Key Achievements:

• Deployed $55M+ in capital, expanding portfolio revenue by 55%.
• Consistently exceeded growth goals, ranking #1 among EMEA Account Managers for quota attainment
• Developed strong account relationships that drove a customer case study
• 115% annual quota attainment

• Owned the full sales cycle for mid-market clients, from pipeline generation through contract negotiation and close
• Drove net-new revenue through consultative value selling and targeted outbound prospecting
• Effectively managed pipeline and CRM organization to track opportunities and maintain predictable growth
• Contributed to Clearco’s initial EMEA expansion by collaborating with leadership on GTM strategies across four European markets

Key Achievements:

• Generated an average of 12 closed won opportunities per month
• Closed the largest net new deal for all of Clearco’s EMEA team
• Contributed valuable customer insights helping to enter Germany and Netherlands
• 170% annual quota attainment