Summary
Overview
Work History
Education
Skills
Websites
Languages
Accomplishments
Quote
Timeline
Generic
Johanna Pinzon

Johanna Pinzon

Marketing Specialist
Kitchener,Ontario

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives. First-rate attention to detail and creative mindset.

Overview

6
6
years of professional experience

Work History

Marketing Specialist

Fastenal Canada
09.2022 - Current
  • Increase brand awareness by developing and implementing targeted marketing campaigns.
  • Develop strategic marketing campaigns, set, and monitor KPIs, and provide actionable insights for optimization.
  • Allocate resources based on data analysis, resulting in a 20% improvement in campaign performance last year.
  • Collaborate with sales members to develop innovative strategies and lead-generation campaigns.
  • Design and implement advertising and public relations activities.
  • Establishing strategic partnerships through sponsorship programs, resulting in a 50% increase in brand visibility in 2023 vs 2022.
  • Boost lead generation through the creation of events and engaging content for social media platforms.
  • Maintain inventory of marketing literature, vendor assets, and sample files.
  • Create customized marketing materials for print and digital to increase product awareness.

Service Leader

Conestoga College Students Association
04.2022 - 08.2022
  • Increased customer satisfaction by providing exceptional service and addressing concerns promptly.
  • Implemented new service protocols, resulting in a higher percentage of resolved issues on the first contact.
  • Streamlined service processes for improved efficiency and reduced waiting times for customers.

Account Executive

Canal Capital Channel
07.2019 - 12.2019
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
  • Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.

Commercial Leader

LA REPUBLICA Financial Newspaper
02.2018 - 12.2018
  • Increased sales revenue by developing and implementing strategic marketing plans tailored to specific industries.
  • Negotiated high-value contracts for commercial partnerships, resulting in long-term business relationships.
  • Managed a team of sales professionals, providing ongoing coaching and support to drive individual performance.

Education

Graduate Certificate in Strategic Marketing Communications - Marketing

Conestoga College
Kitchener, Ontario
08.2022

Bachelor’s degree in business administration - Business Administration

Universidad CUN
Bogota, Colombia
10.2018

Diploma Technologist in Administrative Management -

Universidad CUN
Bogota, Colombia
02.2018

Skills

  • Strategic planning and implementation
  • Social Media Management
  • Budget management and analysis
  • Market research and trend analysis
  • Customer relationship management
  • Graphic Design
  • Vendor Relations
  • Proficient in Adobe Creative
  • Time Management
  • Event planning and execution

Languages

English
Full Professional
Finnish

Accomplishments

I’ve perfected my marketing abilities, both in digital and traditional strategies. This indicates my proficiency in various marketing techniques and channels.

1. Problem-Solving Skills: I'm a capable and consistent problem-solver. I can tackle challenges that may arise in marketing campaigns or projects.

2. Project Management: I prioritize, and manage projects with proficiency, which is essential for coordinating marketing initiatives effectively.

3. Campaign Development and Execution: I've developed and executed targeted marketing campaigns to increase brand awareness and drive lead generation. This includes strategic planning and implementation to deliver measurable results.

4. Social Media Management: I've managed social media accounts, developed content calendars, and executed engaging multimedia content to enhance brand visibility and engagement.

5. Graphic Design: Created visually compelling assets that resonate with target audiences across various digital platforms. This demonstrates a valuable combination of creative and technical skills.

6. Education in Marketing: Graduated in Strategic Marketing Communications provided a solid foundation in marketing principles and strategic planning, complementing my hands-on experience in the field.

7. Digital Marketing Expertise: Achieved skills in digital marketing, social media management, and content development.

Quote

The way to get started is to quit talking and begin doing.
Walt Disney

Timeline

Marketing Specialist

Fastenal Canada
09.2022 - Current

Service Leader

Conestoga College Students Association
04.2022 - 08.2022

Account Executive

Canal Capital Channel
07.2019 - 12.2019

Commercial Leader

LA REPUBLICA Financial Newspaper
02.2018 - 12.2018

Graduate Certificate in Strategic Marketing Communications - Marketing

Conestoga College

Bachelor’s degree in business administration - Business Administration

Universidad CUN

Diploma Technologist in Administrative Management -

Universidad CUN
Johanna PinzonMarketing Specialist