Joey LeBlanc

Develop and implement strategic communication plans to enhance public awareness and engagement with the Challenge Unit and its studies

• Collaborate with internal teams to design educational materials tailored to diverse audiences, ensuring accessibility and clarity
• Manage multi-platform social media campaigns, integrating evidence-based insights to drive awareness of clinical trials and research initiatives
• Coordinate outreach initiatives, including community events and partnerships, to promote study participation
• Analyze engagement metrics to refine messaging strategies and improve campaign performance
• Serve as the primary liaison between study teams and external stakeholders, ensuring consistent and effective communication
• Enhanced client relationships by organizing and coordinating engaging events and activities.

• Lead comprehensive marketing and communications strategies, driving brand recognition and market penetration for a dynamic growth-focused company
• Innovated and executed multi-channel campaigns, from conception to implementation, ensuring alignment with organizational objectives and brand identity
• Fostered cross-functional collaboration to synchronize messaging and optimize communication efforts across departments, enhancing brand consistency and effectiveness
• Spearheaded the development of targeted communication plans for product launches, events, and initiatives, integrating data-driven insights to maximize impact and engagement
• Cultivated a robust social media presence through strategic content creation and community engagement, leveraging analytics to refine strategies and optimize performance
• Proactively analyzed and reported on the performance of marketing initiatives, utilizing insights to drive continuous improvement and inform strategic decision-making

• Delegated responsibilities and supervised business operations to streamline processes and ensure optimal service delivery
• Recruited, trained, and coached employees, fostering a high-performance culture
• Resolved conflicts or complaints from customers and employees, maintaining a positive organizational reputation
• Analyzed workflows and implemented more effective strategies to achieve business and profit objectives
• Ensured compliance with company policies and contributed to overall organizational success through proactive leadership
• Served as a mentor to new clinicians, providing guidance on techniques, documentation standards, and ethical considerations in practice.

• Updated web pages and social media profiles with engaging and current content
• Recommended policy changes to improve marketing tactics and strategies
• Executed updated marketing plans to increase branding exposure, customer traffic, and sales
• Planned and produced highly effective experiential marketing events
• Generated monthly performance metrics and analytical reports, reviewing and communicating campaign successes to management
• Boosted sales by developing new product marketing strategies and facilitating effective stakeholder communication

• Led marketing and communications for the organization, driving overall strategy to align with business goals
• Identified target audiences and developed optimized communication plans to engage and interest stakeholders
• Oversaw PR outreach, securing ongoing media coverage and building strong media relationships
• Coordinated social media content creation and promotion, expanding the organization’s digital footprint
• Organized and executed successful media interviews and events sponsorships
• Collaborated with creative teams to produce engaging content tailored to target demographics.