Joey Chisenhall
El Dorado Hills
Summary
High-impact Field Marketing Manager with over 15 years of experience owning end-to-end event lifecycles, from logistics and vendor negotiation to ROI analysis and pipeline generation. Expert in bridging the gap between marketing and sales, having successfully driven SaaS platform adoption and generated over $200,000 in new revenue in under 90 days. Proven track record managing marketing budgets exceeding $1 million and directing complex event logistics for up to 5,000 participants. Eager to leverage strong project management and trade show execution skills to drive growth for Page Vault.
Overview
13
13
years of professional experience
Work History
Account Representative (Strategic Growth & Sales)
GEARUP
05.2025 - 11.2025
- Acted as a field representative driving rapid adoption of apparel solutions, mirroring the pipeline generation responsibilities of a Field Marketing Manager.
- Revenue Generation: Generated over $200,000 in new revenue within the first 90 days by aggressively targeting high-value organizations.
- Pipeline Management: Leveraged HubSpot to streamline the sales pipeline and optimized the onboarding process for 30 new partners in under 3 months.
- Cross-Functional Collaboration: Partnered with internal teams to design and optimize 'team store' setups, ensuring a seamless customer experience.
Senior Account Executive (Experiential & Event Marketing)
EVENTLINK, LLC
05.2024 - 06.2025
- Directed experiential marketing and sponsorship activation for Tier-1 brands, managing high-stakes event budgets and execution.
- Event Strategy & Logistics: Oversaw the full lifecycle of major sponsorship assets, managing concept development, on-site activation, and post-event ROI analysis.
- Budget Management: Managed and tracked marketing budgets exceeding $1 million, reducing vendor costs by 20% through aggressive negotiation while maintaining execution quality.
- Brand Visibility: Boosted brand visibility by 40% across 5 key regions through strategic event placement and influencer partnerships.
- Retention: Achieved a 15% increase in retention, directly contributing to $2 million in annual repeat business.
Account Executive (SaaS/Platform Adoption)
PRAXIS SPORTS
Northern California
10.2023 - 05.2024
- Focused on SaaS/Platform adoption for management software, demonstrating a strong understanding of the legal tech/tech sales environment.
- SaaS Growth Strategy: Developed integrated account plans that led to a 60% growth in platform usage among existing clients.
- Market Expansion: Identified and penetrated the Northern California market segment, resulting in 45% new client growth through targeted outreach and demo presentations.
Community Marketing Manager (Field Marketing Lead)
DICK'S SPORTING GOODS
Sacramento
05.2019 - 09.2023
- Directed all local marketing, partnerships, and community engagement for the Northern California territory.
- Event Operations: Directed all field marketing operations and event execution, reporting metrics and ROI directly to corporate leadership.
- Revenue Impact: Drove a 46% Year-Over-Year increase in same-store sales (2022-2023) by implementing hyper-local marketing initiatives and partnerships.
- Partnership Management: Fostered high-value sponsorships across NorCal and Nevada, expanding segment revenue by 30%.
- Community Impact: Structured and distributed over $200,000 annually in grants, effectively managing large-scale sponsorship budgets.
Senior Production Manager
THE MARKETING ARM
Sacramento
04.2013 - 06.2020
- Large-Scale Logistics: Directed flawless execution for 5,000+ participants by directing field teams during The Color Run event.
- Data Analysis: Analyzed and recorded consumer feedback and event data to optimize future activations and exceed client KPIs.
- Team Leadership: Led training and operations for Western market teams on multi-million dollar programs.
Education
Bachelor of Science - Sport Management
Georgia Southern University
Statesboro, GASkills
- Event management
- Vendor coordination
- Travel logistics
- Lead generation
- CRM systems
- Sales enablement
- ROI analysis
- Marketing strategy
- Budget oversight
- Sponsorship engagement
- Brand promotion
- SaaS platforms
- B2B sales cycles
- Remote teamwork
- Contract negotiation
- Microsoft Office proficiency
Timeline
Account Representative (Strategic Growth & Sales)
GEARUP
05.2025 - 11.2025
Senior Account Executive (Experiential & Event Marketing)
EVENTLINK, LLC
05.2024 - 06.2025
Account Executive (SaaS/Platform Adoption)
PRAXIS SPORTS
10.2023 - 05.2024
Community Marketing Manager (Field Marketing Lead)
DICK'S SPORTING GOODS
05.2019 - 09.2023
Senior Production Manager
THE MARKETING ARM
04.2013 - 06.2020
Bachelor of Science - Sport Management
Georgia Southern University