Joerick Lau
RICHMOND HILL,ON
Summary
Innovative and results-driven digital product leader with over a decade of experience delivering impactful customer experiences across diverse industries, including retail, telecommunications, and banking. Strong technical foundation in software development combined with exceptional communication skills to bridge the gap between engineering, design, and business teams.
Overview
13
13
years of professional experience
1
1
Certification
Work History
MOBILE APP PRODUCT MANAGER
Canadian Tire
01.2022 - Current
- Owning the Mobile App Strategy - Forecasted quarterly app targets and prioritized impactful initiatives that align with enterprise-level goals
- Driving Success through Iterations - Increased annual app authentication rates from 35% to 43% in 2024 by leading a focused engagement program and creating a rewards focused experience on the app, using iterative A/B tests to validate and refine successes
- Innovating with AI - Spearheaded the development of CeeTee, an award-winning AI-powered personal shopper, streamlining the vehicle identification experience and personalizing the tire recommendation process through a clever mix of modern UI and natural conversation
PROGRAM MANAGER / PRODUCT OWNER
TELUS Digital
01.2019 - 01.2022
- Leading Product Strategy - Created and managed product roadmaps and worked with a team of product managers to create seamless self-serve solutions for TELUS Home Solutions customers, optimizing for user satisfaction and efficiency in costcentre savings
- Driving Revenue Growth - Prioritized top go-to-market initiatives for Internet, TV, and national products including health and home security focusing on maximizing digital channel revenue
WEB APPLICATION ARCHITECT / DEVELOPER LEAD
CIBC
01.2013 - 01.2019
- Shaping Strategic Initiatives - Partnered with cross-functional leaders to validate and refine top priorities, ensuring feasibility and delivering optimal, cost-effective solutions
- Driving Architectural Innovation - Designed and delegated recurring architectural upgrades to meet evolving industry standards while enabling developers to address technical debt effectively
Education
ELECTRICAL ENGINEERING -
University of Toronto
Skills
- Product vision and strategy
- KPI tracking
- Team leadership
- Mentorship and coaching
- Product roadmaps
- Data driven decision making
- A/B testing
- Artificial Intelligence
- Project planning
- Product lifecycle management
- Enterprise software development
- W3C Accessibility
Languages
English
Native or Bilingual
Chinese (Cantonese)
Full Professional
Certification
- Leading SAFe 6 Certification
- Certified Scrum Product Owner (CSPO)
Interests
- Rock Climbing
- Crokinole Amateur
- Coffee Enthusiast
Timeline
MOBILE APP PRODUCT MANAGER
Canadian Tire
01.2022 - Current
PROGRAM MANAGER / PRODUCT OWNER
TELUS Digital
01.2019 - 01.2022
WEB APPLICATION ARCHITECT / DEVELOPER LEAD
CIBC
01.2013 - 01.2019
ELECTRICAL ENGINEERING -
University of Toronto