Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
Interests
Community Involvement - Volunteer
Hi, I’m

Joelle Awad

Public Relations & Digital Marketing
Mississauga,ON
Joelle Awad

Summary

Always telling a new story through digital media. A graduate of Humber College’s PR Advanced Diploma with honours. Active PR and digital media practitioner with +3 years of experience.

Overview

4
years of professional experience
10
Certificate

Work History

Digital Mainstreet
Toronto (remote), ON

E-Commerce Advisor
03.2023 - Current

Job overview

  • Help small businesses with e-commerce, digital marketing and cybersecurity needs
  • Build professional and engaging websites that reflect the clients' business model
  • Host and present weekly training for clients on a variety of topics (e-commerce and digital marketing frameworks)
  • Maintain continue communication and support for small business owners
  • Work with and support other team members (+50) in aiding clients and achieving weekly goals
  • Audit and review clients' sites to ensure they meet industry standard

A Leader Like Me
Toronto (remote), ON

Communications Coordinator (intern)
05.2022 - 12.2022

Job overview

  • Create strategies and tactics to increase awareness and engagement on the ALLMe social and digital media platforms
  • Edit, upload and share podcast episodes weekly on social media to create hype for the Amplifying Diverse Voices Podcast, reaching more than 2k downloads
  • Organize the digital marketing campaign on 6 platforms for the third edition of the Diversity In Action global conference
  • Deliver high-quality communication materials and tactics to create connection with target audiences
  • Prepare and edit newsletters, reports and blogs to appeal to diverse audiences
  • Create and manage a checklist for the team to review tasks and track progress of weekly goals

AFOMA
Toronto (remote), ON

Social Media Coordinator
10.2021 - 05.2023

Job overview

  • Rebuild the organization's social presence and construct the AFOMA brand including a detailed brand guideline
  • Create storytelling posts for digital content and develop unique campaigns to promote brand engagement, guest retention and revenue-focused activities.
  • Craft visual designs and animated videos to share across digital advertising and marketing platforms
  • Plan events to engage target audience on industry-related topics via Twitter spaces and discussion panels
  • Track and analyze social media and online marketing initiatives for 4 platforms

The Migrant newspaper and website

Journalist- Columnist
10.2019 - 03.2020

Job overview

  • Write entertainment news articles for the online website, (wrote 10 articles in total)
  • Write 1 article per month for the printed local newspaper

Education

Humber College
Toronto, ON

Advanced Diploma from Public Relations
08.2022

University Overview

Humber College

Journalism Advanced Diploma from (Partial Completion)
04.2020

University Overview

Skills

  • Excellent communication skills, including effective listening and the ability to communicate clearly both verbally and in writing
  • Possess excellent organizational and time management skills
  • Multi-tasker, with great attention to detail
  • Open to learning new things and sharing knowledge
  • Proficient in Microsoft Office, Adobe CC, Canva
  • Relationship Building
  • Strong knowledge of different social media platforms, marketing strategies, scheduling software, advertising, and digital analytics tools
  • Event planning and management (online)
  • Web design & Innovative design (intermediate skills)
  • Positive, energetic, can-do attitude

Languages

English
Full Professional
Arabic
Native/ Bilingual
French
Limited

Certification

  • Meta social media marketing professional Certificate (2023) by Meta and Coursera
  • Meta Certified Digital Marketing Associate (2023) by Meta and Coursera
  • Social Media Marketing Certification (2023) Hootsuite Academy
  • Google Analytics Certificate by SkillShare
  • Google Ads Search, Ads Display, Ads Measurement by SkillShare
  • Animation certificate (2020) by ACCT (Arab Community Centre of Toronto)

Timeline

E-Commerce Advisor
Digital Mainstreet
03.2023 - Current
Communications Coordinator (intern)
A Leader Like Me
05.2022 - 12.2022
Social Media Coordinator
AFOMA
10.2021 - 05.2023
Journalist- Columnist
The Migrant newspaper and website
10.2019 - 03.2020
Humber College
Advanced Diploma from Public Relations
Humber College
Journalism Advanced Diploma from (Partial Completion)

Interests

Interests
COMMUNITY INVOLVEMENT , IABC Toronto volunteer International Association of Business Communicators Toronto Chapter - Director of Communications for the Student Communicator Circle (2021) - Responsible for event planning, emails, and social media outreach for the Circle. - Chief of Staff for the Student Communicator Circle (2022 current) - Social Media Coordinator for the OVATION AWARDS (2022) ACCT General volunteer (Arab Community Centre of Toronto) - Conducted research and phone surveys - Created an interactive presentation for online and offline PR management for youth Additional activities Vocalist Professional Keyboard player and guitar player (beginner) Intermediate photographer, videographer and animator

Community Involvement - Volunteer

Community Involvement - Volunteer
  • IABC Toronto volunteer International Association of Business Communicators Toronto Chapter
  • -Director of Communications for the Student Communicator Circle (2021)
  • -Responsible for event planning, emails, and social media outreach for the Circle.
  • -Chief of Staff for the Student Communicator Circle (2022 current)
  • -Social Media Coordinator for the OVATION AWARDS (2022)

                                              

  • ACCT General volunteer (Arab Community Centre of Toronto)
  • -Conducted research and phone surveys
  • -Created an interactive presentation for online and offline PR management for youth Additional activities

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Joelle AwadPublic Relations & Digital Marketing