Joel Chung
Toronto,Canada
Summary
I am a dependable and results-driven individual with diverse experience in leveraging innovative solutions to drive growth. From my time at theScore, I bring knowledge and hands-on experience in growth marketing, reporting, campaign management and competitor analysis. Having worked with various teams such as investor relations, product, legal, IT and graphic designers/copywriters I developed a strong ability to collaborate cross-functionally to satisfy requests for varying business needs. I am striving to advance my career in the digital marketing landscape and am seeking exciting opportunities that will enable me to continuously evolve as an industry professional and an individual.
Overview
6
6
years of professional experience
Work History
Paid User Acquisition Associate (Growth Marketing)
theScore
01.2023 - 07.2024
- Company Overview: theScore Bet | ESPN Bet
- Flighted and managed lower-funnel paid user acquisition campaigns leveraging industry standard campaign management tools to drive growth to theScore media app, resulting in a 14% cost-per-install improvement and a 23% growth in app installs YoY
- Executed regular regional-focused reporting for theScore's paid user acquisition efforts in a daily, weekly, and monthly format to provide insights into key performance indicators
- Collaborated with key stakeholders/CEO to gather requirements to understand the needs of the business
- As a result I have produced and disseminated competitive analysis slide decks employing marketing intelligence data to measure and present ESPN Bet's performance against its competitors, leveraging key metrics and drawing insights
- Managed and tracked sales campaigns using impressions as our main KPI to cross-promote theScore bet with our various partners (Questrade, Kelseys, Patron, UberEats, WarnerBros, Boston Pizza etc)
- Across all campaigns I helped deliver 58 million impressions
- Allocated theScore media's platform budget allocation on a month-to-month basis
- Reported and logged ESPN Bet affiliate traffic since the app's launch in November 2023
- Promptly supported ad hoc requests from upper management whenever necessary
- TheScore Bet | ESPN Bet
Digital Marketing Associate
The University of Western Ontario
04.2022 - 08.2022
- Responsible for developing and flighting digital awareness campaigns using Google AdWords, Instagram, Facebook, Twitter, and YouTube for undergraduate recruitment for the Department of Social Science
- Leveraged Google Analytics to assess which undergraduate programs websites experienced the least traffic, highest bounce rates, lowest CTR etc
- And worked towards tailoring the marketing plan to highlight the value of each of those programs in our promotional material
- Performed cross-functional collaboration with program department heads and the deans of the university to discuss website UI requests they had, and developed critical path timelines to implement these changes
- Updated the UI of program department websites using HTML code, ensured the quality of my work always met their expectations and their deadlines
Executive Outreach Director & Events Executive
HanVoice TMU & UWO
01.2020 - 01.2022
- Company Overview: HanVoice is an organization focused on strengthening Canadian engagement on the Korean Peninsula, we focus on refugee resettlement, human rights, and policy development
- Marketed and planned social events, fundraisers and raffles that could be held on zoom to increase awareness for the HanVoice organization in a Covid and work from home environment
- Curated and published promotional content for the social media accounts (Instagram, Facebook & Twitter) resulting in a 40% average follower growth across all our social channels (170 new followers in a 2-month span)
- HanVoice is an organization focused on strengthening Canadian engagement on the Korean Peninsula, we focus on refugee resettlement, human rights, and policy development
Administrative Technology Associate
St. Andrew's Presbyterian Church
07.2021 - 08.2021
- Improved the church's website and social media accounts to make it more accessible for an elderly demographic
- Refreshed their website's UI and created social media channels for the organization to promote church events and news to the congregation (i.e., Facebook, Instagram to promote effective communication)
- Edited and developed videos for worship services (lyric videos, announcement messages) to enhance the service and fulfill the head pastors' vision of having a high-quality worship on zoom
Multimedia Project Director & Team Lead/Counsellor
St. Timothy Presbyterian Church
06.2018 - 08.2019
- Developed and published community content on the church website
- Edited and formatted the user interface of the website, resulting in a 15% growth in foot traffic and a decrease of 10% in the bounce rate over a two-month span
- Led a 6-person team on a 2-week project to offer aid and support for Indigenous communities in Saskatoon, Saskatchewan
- Led and counselled Indigenous youth in Saskatoon Summer of 2018 & 2019
Expeditor/Expo
King Taps
06.2018 - 08.2019
- Performed quality checks and arranged seamless order preparation and delivery between the kitchen and the customer
- Led and coordinated co-workers to ensure customer satisfaction and provide timely delivery on all orders
Education
Diploma - Marketing Program
The University of Western Ontario
Ontario, Canada09.2022
Bachelor of Arts (Honours) -
Toronto Metropolitan University
07.2021
Skills
- Campaign Management
- Apple Search Ads
- Google UAC
- DV360
- Meta Ads Manager
- Twitter Ads Manager
- SKAI & Smartly
- Snapchat & TikTok Ads Manager
- Reporting
- Looker Studio
- Google Analytics
- Mobile Measurement Partners
- Branch
- AppsFlyer
- Adobe Creative Suite
- Photoshop
- Premiere Pro
- InDesign
- Microsoft Suite
- Excel
- Powerpoint
- Word
- Google Suite
- Google AdWords
- Google Tag Manager
- Docs
- Sheets
- Slides
- Cascade Management Systems (CMS)
- Website design
- UI refresh
- HTML
- Competitive Analysis Tools
- Sensor Tower
- Pathmatics
- Vivvix
References
Available Upon Request
Timeline
Paid User Acquisition Associate (Growth Marketing)
theScore
01.2023 - 07.2024
Digital Marketing Associate
The University of Western Ontario
04.2022 - 08.2022
Administrative Technology Associate
St. Andrew's Presbyterian Church
07.2021 - 08.2021
Executive Outreach Director & Events Executive
HanVoice TMU & UWO
01.2020 - 01.2022
Multimedia Project Director & Team Lead/Counsellor
St. Timothy Presbyterian Church
06.2018 - 08.2019
Expeditor/Expo
King Taps
06.2018 - 08.2019
Diploma - Marketing Program
The University of Western Ontario
Bachelor of Arts (Honours) -
Toronto Metropolitan University