Joel Biju Mathen
Brampton,Canada
Summary
Strategic and results-driven marketing professional with 3+ years of experience in campaign management, client engagement, and administrative coordination. Adept at developing and implementing strategies to support client relationships and brand awareness. Proficient in CRM tools, data reporting, and marketing inventory management, with a strong track record of optimizing operational processes and managing high-profile projects. Highly organized, detail-oriented, and skilled at collaborating across teams to deliver measurable results.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Coordinator
Red Iron Technologies
07.2024 - 11.2024
- Collaborated with cross-functional teams and senior leadership to align marketing efforts with business objectives, supporting go-to-market strategies and delivering measurable results through well-coordinated campaigns
- Developed data-driven strategies to optimize product offerings by analyzing market trends and customer insights, leading to a 20% increase in demand generation and driving overall revenue growth
- Analyzed market trends and communicated with upper management to align marketing and sales efforts with business goals
Media Director
Zion Gospel Assembly
01.2019 - 02.2024
- Revitalized and modernized various media platforms (YouTube, Facebook, Instagram) through post creation, live stream management, reaching over 30,000 accounts a month
- Spearheaded multimedia campaigns using online ad platforms, achieving a 30% expansion of the online community, and boosting overall engagement metrics over a 6-month period
- Restructured the website and optimized the backend, leading to a 24% growth in online traffic and engagement within three months
Social Media Intern
Gao Tek Inc
03.2021 - 07.2021
- Cultivated new client relationships through LinkedIn's connection tools, resulting in a 13% increase in interest for organizational partnerships within 4 months
- Assisted in designing and executing successful social media contests on LinkedIn, increasing participation of followers by 25% within a 90-day period
- Organized business materials, including posts, presentations, and flyers, enhancing campaign effectiveness and brand communication
Sales Associate
Moores Clothing for Men
05.2019 - 11.2019
- Achieved monthly sales targets by 12%, optimizing store inventory by leveraging product knowledge and sales data
- Demonstrated Monitored product performance and assisted in event planning to drive foot traffic, resulting in a 15% sales boost
- Aligned efforts with store management to ensure optimal inventory levels, adjusting stock based on store demographics and sales trends
Founder
Able Access
05.2024 - Current
- Established an organization dedicated to enhancing accessibility for individuals facing vision loss, providing guidance on navigating public transit, offering resources, and developing innovative accessible technologies
Media Aid
Kraisthava Ezhuthupura
11.2024
- Managed media content for a 2.5 million monthly audience page, collaborating internationally to increase brand visibility on Facebook and YouTube
Education
Bachelor of Commerce - Business Technology Management
Toronto Metropolitan University
Toronto, ON10-2023
Advanced Diploma - Business Administration
Humber College
Etobicoke, ON05-2021
Skills
- Marketing Support
- Teamwork & Collaboration
- Digital Marketing
- Planning & Coordinating
- Project Management
- Strategic Planning
- Decision-making
- Event Coordination
- Microsoft Office Suite
- Adobe Creative Suite
- Google Analytics
- SalesForce CRM
Certification
Ted Rogers School of Management Bootcamps
Marketing
- Skills: SEO, Google Analytics, Figma, WordPress, Branding, Social Media Management
Excel Business Fundamentals
- Skills: Pivot Tables, XLOOKUP, Slicers, Index Match, Data Validation
Power BI
- Skills: Dynamic Dashboards, Moving Averages, Dynamic Data Filtering
SQL
- Skills: Data Querying, Joins, Data Manipulation, Aggregation
Timeline
Media Aid
Kraisthava Ezhuthupura
11.2024
Marketing Coordinator
Red Iron Technologies
07.2024 - 11.2024
Founder
Able Access
05.2024 - Current
Social Media Intern
Gao Tek Inc
03.2021 - 07.2021
Sales Associate
Moores Clothing for Men
05.2019 - 11.2019
Media Director
Zion Gospel Assembly
01.2019 - 02.2024
Ted Rogers School of Management Bootcamps
Marketing
- Skills: SEO, Google Analytics, Figma, WordPress, Branding, Social Media Management
Excel Business Fundamentals
- Skills: Pivot Tables, XLOOKUP, Slicers, Index Match, Data Validation
Power BI
- Skills: Dynamic Dashboards, Moving Averages, Dynamic Data Filtering
SQL
- Skills: Data Querying, Joins, Data Manipulation, Aggregation
Bachelor of Commerce - Business Technology Management
Toronto Metropolitan University
Advanced Diploma - Business Administration
Humber College
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