Developed and created engaging training materials and resources for all process paths in the Sort Center
Managed a team of content curators, instructional designers, and animators to ensure the timely and high-quality development of training materials
Worked with subject matter experts to ensure accuracy and relevance of training content
Used and analyzed data on a daily basis to improve the learning experience of new hires
Ensured training materials were kept up to date and delivered against standard, providing a positive learning experience
Improved processes from gathering feedback and analyzing data
Collaborated with operations to identify critical skill gaps and created training plans to address them
Supported the recruitment of Instructors and Peer Trainers
Worked in partnership with the agency managers to improve new hire performance
Managed a team of content curators, instructional designers, and animators in a fast-paced environment
Managed multiple projects simultaneously and met tight deadlines
Director of Sales
Major Events Media Group
08.2018 - 03.2020
Directed a sales organization of 22 people across on a national level; including liaising with our team in England
Managed a base of end-customers and partners across various clients of differing industries
Developed and executed sales and marketing strategies for products, service, value, client care after service, and retention
Coordinated and continuously improved sales operations across the customer base
Maintained governance and reporting processes across the organization
Maintained C-level relationships with key accounts and a key role in customer acquisition
Key Achievements: Signed 32 new partners in 2019
Developed the sales pipeline to acquire customers from new industries; all stemming from global countries; with brands like Netflix, Dolce and Gabbana, Moet and Chandon and a long list of financial & investment institutions across Europe
Stimulated growth in sales above targets during tenure and put in place a new way of employee recognition; also changed the pre-existing commission plan where employees made more bonuses and were better recognized for their efforts thus allowing them to instill pride in their jobs; this helping me to continue motivating, inspiring, and influencing them.
District Manager
Hakim Optical
03.2017 - 06.2018
Managed P&L business operations across two large provinces for the largest privately owned optical industry chain in Canada
Lead a diverse organization of about 95 employees across 16 locations across Alberta and Saskatchewan
Directed sales, operations, quality, and CX programs in the mentioned provinces
Reported directly to the board (CEO) and acted as a key advisor on nationwide strategy
Drove the implementation of Lean Six Sigma methodologies in sales, administration, and operations
Implemented change management initiatives to promote customer retention, performance, and individual ownership
Maintained and continuously improved policies and processes across operations
Key Achievements: Increased sales by >20% during tenure
Achieved operational improvements that enabled the opening of multiple large locations
Measured an increase in employee and employee/customer satisfaction as a result of change management programs
Built a competent team of leaders, many of whom became long-tenured assets and managers in the company.
Operations Manager
Lenscrafters/Luxottica
10.2013 - 12.2016
Implemented strategy for growth in every location throughout British Columbia and Alberta
Maintained company operational efficiency practices and standard
Prioritized customer focus and employee satisfaction as a key indicator of success
Regularly analyzed operational KPIs and drove continuous improvement
Established and implemented SMART quarterly plans for location growth
Maintained visual brand standard and practices, as well as asset protection policies
Key Achievements: Prioritized talent development and morale, enabling several team members to acquire management positions
Instilled positive culture based on customer focus, team spirit, and employee satisfaction
Positioned a couple of my locations/stores as a benchmark for piloting new products, visual branding practices, and policies for the brand as a whole.
Field Project Supervisor
Lenscrafters
01.2013 - 10.2013
Managed large project implementation of company sales, CX, and operations models across stores in the US and Canada
Rolled out initiatives for training and development, KPI monitoring, and customer service models across stores
Conducted competency assessments for store management, district managers, and regional directors
Identified gaps and opportunities for talent development or acquisition based on company standards
Developed standard job descriptions and designed talent profiles and career paths based on business goals
Key Achievements: Appointed as Brand Mentor within months of joining this role after being identified as an exceptional individual contributor
Was allocated to Root learning and rapidly expanded responsibility to stores across Canada and the USA
Promoted to an operations manager within 1 year after becoming a store general manager.
General Manager
Lenscrafters
01.2011 - 01.2013
Continuously recruited, trained, coached, and developed talent for short and long-term success
Supervised and lead all aspects of financial operations, customer base, and team capacity
Promoted a high level of team moral, business values, and performance standards
Collected, analyzed, and reported on financial operations, and directed team activity
Developed standard job descriptions and designed talent profiles and career paths based on business goals
Key Achievements: Achieved diamond-level standard on President's Club and held the highest revenue for Lenscrafters in year 2012
Achieved a 17.6% sales growth in one year; bringing the store to over well $4MM', a number never imagined in our industry
Maintained exceptional standards of performance tracking and enabled several associates to develop into management positions
Collaborated with optometrists to link doctors and retail through innovative offerings for walk-in availability and in-house prescriptions, and follow-up.