Summary
Overview
Work History
Education
Skills
Core Competencies
Timeline
Generic

Joe Pulice

Huntington Beach,CA

Summary

Visionary executive with 20+ years of experience leading enterprise digital transformation, customer experience innovation, and secure cloud platform delivery for Fortune 200 companies and government clients. Proven record in building and managing Salesforce-integrated platforms, driving go-to-market strategies, and delivering luxury-caliber experiences across mobile, web, and secure channels. Adept at managing global teams, third-party vendors, and multimillion-dollar portfolios. Deep understanding of UX strategy, government compliance, and customer lifecycle engagement.

Overview

22
22
years of professional experience

Work History

INDUSTRY GO-TO-MARKET / INDUSTRIES MARKETING LEAD

Salesforce
01.2019 - Current
  • Provided CX guidance for the Aston Martin implementation of Salesforce, enabling unified customer data access and real-time insights across sales, service, and marketing. Leveraged Einstein 1 Platform and Tableau to equip Aston Martin’s teams with actionable intelligence and elevate brand intimacy.
  • Spearheaded $205M Salesforce Go-to-Market customer engagement strategy while positioning secure, cloud-first CRM capabilities to improve CX for 16M+ customers.
  • Directed transformation initiatives valued at $20M+ in ACV, driving adoption across all channel experiences.
  • Delivered metrics-driven digital campaigns generating $105M in pipeline and 20% YoY growth.
  • Led Salesforce integrations enhancing enterprise platforms, boosting user trust and digital touchpoints.
  • Partnered with IT, product, sales and marketing, delivering CX roadmaps aligned to business priorities.

SR. DIRECTOR, CUSTOMER EXPERIENCE – OMNI CHANNEL MANAGEMENT

Molina Healthcare Inc.
01.2013 - 01.2019
  • Led 125+ digital initiatives including CRM platform replacement, mobile/web app launches, and customer portals, impacting 4M+ members with personalized, regulatory-compliant digital journeys.
  • Championed enterprise-wide transition from Microsoft Dynamics to Salesforce, increasing CSR productivity 29% and reducing case resolution time 33%.
  • Designed the UI/UX redesign of all customer-facing properties to meet Wall Street and compliance deadlines, launching under budget and on time.
  • Directed the company’s first-ever mobile experience program for 10M+ customers.
  • Owned the digital experience roadmap and budget ($46M), optimizing secure communications, metric reporting, and user journey alignment.

DEPUTY SR. RESERVE OFFICER, USCG CYBER COMMAND

U.S. Coast Guard Reserve
01.2004 - Current
  • Led enterprise cyber intelligence and project teams supporting global operations and transformation.
  • Oversaw deployment readiness using data-driven digital metrics reporting for 163-member unit—achieved readiness 75% faster than average.
  • Project manager for an AI-driven interdiction model using Microsoft DataBricks, PowerBI, and ESRI platform.
  • Built and standardized secure IT onboarding systems aligned to NIST, W3C, and ANSI standards.

Education

MS - Strategic Intelligence

National Intelligence University
Washington, DC
06.2025

MBA - Business Administration

University of Southern California
Los Angeles
06.2012

Project Management Certificate -

Villanova University
Villanova, PA
08.2004

BS - Business Administration

University of Phoenix
Los Angeles, CA
12.1999

Skills

  • Salesforce
  • Microsoft Dynamics
  • ServiceNow
  • Jira
  • Azure DevOps
  • Confluence
  • Adobe Suite
  • Google Workspace
  • AWS
  • Secure Email Systems
  • NIST/W3C Standards

Core Competencies

  • Digital Customer Experience Strategy
  • Salesforce Integration
  • Agile & Waterfall Delivery
  • Secure Cloud Platforms (Salesforce, MS Azure, AWS)
  • Luxury Brand CX Leadership
  • Vendor Management
  • Web/Mobile Development
  • UX/UI Overhaul
  • Cross-Functional Team Leadership
  • CRM Transformation
  • Risk & Compliance (NIST, W3C)
  • Project Portfolio Management

Timeline

INDUSTRY GO-TO-MARKET / INDUSTRIES MARKETING LEAD

Salesforce
01.2019 - Current

SR. DIRECTOR, CUSTOMER EXPERIENCE – OMNI CHANNEL MANAGEMENT

Molina Healthcare Inc.
01.2013 - 01.2019

DEPUTY SR. RESERVE OFFICER, USCG CYBER COMMAND

U.S. Coast Guard Reserve
01.2004 - Current

MS - Strategic Intelligence

National Intelligence University

MBA - Business Administration

University of Southern California

Project Management Certificate -

Villanova University

BS - Business Administration

University of Phoenix

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