Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jodie Maxx

Los Angeles

Summary

Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results.

Overview

7
7
years of professional experience

Work History

Creative Consultant - Copywriter, Fashion

Walmart
01.2024 - Current
  • Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
  • Managed multiple projects simultaneously while consistently meeting deadlines and exceeding client expectations for quality deliverables.
  • Stayed current on industry trends by attending conferences, participating in online forums, reading trade publications, and networking with fellow professionals.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Formatted copy to align with project-specific guidelines.
  • Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
  • Crafted effective call-to-action statements within copy, driving desired consumer behavior and increasing conversion rates.

Lead Copywriter

Cotton Citizen
09.2022 - 11.2023
  • Analyzed campaign performance data, making recommendations for future improvements based on results.
  • Enhanced brand messaging by creating compelling copy for marketing materials and advertisements.
  • Managed multiple projects simultaneously, meeting tight deadlines without sacrificing quality.
  • Developed social media campaigns that boosted engagement and drove sales growth.
  • Implemented A/B testing on email campaigns, optimizing open rates and clickthroughs.
  • Reduced bounce rates by revamping web copy to better engage target audience segments.
  • Increased website traffic with SEO-optimized content and targeted keyword usage.
  • Collaborated with design team to produce visually engaging content for print and digital platforms.
  • Collaborated with cross-functional teams on integrated marketing campaigns, maximizing reach and effectiveness.

Brand Copywriter - Consultant

Esalon
12.2021 - 08.2022
  • Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
  • Facilitated efficient team collaboration by creating and managing a centralized content calendar for all marketing copy initiatives.
  • Developed informative press releases that garnered media coverage for company events or product launches.
  • Ensured brand consistency across all marketing channels by adhering to established tone of voice guidelines.
  • Collaborated with creative teams to produce engaging content for various digital platforms, driving customer engagement.
  • Improved email open rates with attention-grabbing subject lines and persuasive body copy.
  • Boosted social media presence through the development of engaging posts, captions, and hashtag strategies.
  • Enhanced brand visibility by developing compelling copy for marketing campaigns and promotional materials.
  • Developed innovative strategies for clients, resulting in increased revenue and business growth.

Creative Consultant

ModCloth
07.2020 - 11.2021
  • Optimized user experience through the creation of intuitive interface designs for mobile applications and websites.
  • Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
  • Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
  • Oversaw technical production and implementation of online creatives.
  • Generated increased website traffic with eye-catching digital graphics and engaging web designs.
  • Mentored junior copywriters in industry best practices, fostering a culture of continuous learning within the team.
  • Delivered high-quality creative solutions for diverse industries including retail, fashion, technology, and healthcare.
  • Boosted client satisfaction through effective communication and collaboration on various design projects.
  • Incorporated data-driven insights into creative decision-making processes, enhancing overall campaign effectiveness.
  • Collaborated with cross-functional teams to develop cohesive concepts for integrated marketing campaigns.
  • Stayed current on industry trends by attending conferences, participating in online forums, reading trade publications, and networking with fellow professionals.

Copywriter

Gap
10.2017 - 11.2019
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Formatted copy to align with project-specific guidelines.
  • Edited existing copy for clarity, grammar, punctuation, and overall effectiveness while respecting original author''s intent.
  • Increased brand awareness through the creation of compelling content for website landing pages, blog posts, and email newsletters.
  • Ensured consistency in brand messaging across multiple channels by adhering to established style guides and tone standards.
  • Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.

Education

Bachelor of Science - Apparel Merchandising, Design, Marketing, English

San Francisco State University
San Francisco, CA
05.2016

Skills

  • Content Strategy
  • Content Writing
  • Creative Storytelling
  • Copyediting
  • Advertising Copy
  • Email Marketing
  • Short-form content
  • Persuasive Writing
  • SEO Strategies

Timeline

Creative Consultant - Copywriter, Fashion

Walmart
01.2024 - Current

Lead Copywriter

Cotton Citizen
09.2022 - 11.2023

Brand Copywriter - Consultant

Esalon
12.2021 - 08.2022

Creative Consultant

ModCloth
07.2020 - 11.2021

Copywriter

Gap
10.2017 - 11.2019

Bachelor of Science - Apparel Merchandising, Design, Marketing, English

San Francisco State University

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